There were many articles about Victoria before and on her birthday. Svenska Dagbladet wrote
Victoria 40: "The time has come for the Crown Princess to step forward"
Victoria adopts the Crown Princess role with naturalness and without concealing the darkness of her life.
SvD has talked with researchers and people in the Crown Princess's proximity about Victoria's relationship with the people in Sweden.
In polls one after another Victoria is most popular in the royal family. Elisabeth Tarras-Wahlberg, formerly Victoria's Marshal of the Court and mentor, and Susanna Popova, who wrote Victoria and Daniel's wedding book, both believe Victoria is popular because she doesn't depict herself.
- I have lived close to her for many and years, and I think, on the one hand, it's about that she is herself, and thus radiates naturalness. Secondly, she is curious about the surroundings, including all the people she meets. There is a natural will to contact, says Tarras-Wahlberg.
According to her, Victoria has had these features since school age.
Susanna Popova says Victoria found a way to accomplish her mission without contradicting her personality and that she radiates authenticity. That approach the crown princess has achieved by tackling the darker parts of her life.
- She has taken the adversities seriously, worked with them and got to know herself. She hasn't tried to hide her dyslexia or eating disorders. It has led her to come out as a more genuine person.
Kristina Widestedt, Lector at Stockholm University, has researched court journalism. She says Victoria is the member of the royal family who has the best relationship with media, both in terms of radio and TV, daily press, weekly press and social media.
- There are almost only positive depictions of her. She appears to be always sympathetic.
She believes that the relationship with the media is not a coincidence, but the result of a thoughtful strategy in the royal house, pointing out that Victoria's personality also works well in the media.
Victoria isn't regent yet and will not take over the throne until her father dies because in Sweden there is no tradition that regents abdicate. And the king hasn't given any signals to descend. Victoria has been deputy head of state since she reached the age of 18, and now that she passes her 40th birthday it may mean she's stepping up even more.
Popova points out that Victoria has the opportunity to approach the work of the Head of State more step by step than her father, who became king in young years.
- I think that within the family they value this quite much. It has also been thought that it is important for her to form a family in peace. The king and the queen couldn't do that because they were the ruling couple while forming a family. But now the time begins to be right to see more of the Crown Princess in these different functions.
Elisabeth Tarras-Wahlberg also believes that the Crown Princess appreciates being able to approach the role of the head of state at a more slowly pace than the king.
- I think she is very grateful that she may have these toddler years without the highest responsibility, and is also able to take care of her family.
Victoria 40_ ”Tiden mogen att kronprinsessan kliver fram mer” _ SvD
Translation
. Somebody must have told the photographer, "just take the pictures they are not going to be still". Oscar had his moments but he's one; but when things got anxious V & D got it under control. Estelle was probably better behaved because she knows her position, but she cuts up at times. I think Victoria and Daniel let their kids be kids but they don't let it go too far. Alexander was on the ground playing with gravel, but that's another one-year-old thing. 
here and I feel kind of bad doing it 
