She seems to take on strawmen; nobody said that the royals don't do anything global (they do; and I, for one, love that Harry and Meghan are focusing on the Commonwealth as that carves a clear direction for their roles): it's that they don't promote themselves as a 'brand' and Harry and Meghan run the risk of doing so. It must be a really hard balance to do just enough and not too much in this area.
In addition, while I do think that in general Harry and Meghan are doing a fine job; stating that 'she hasn't put a foot wrong' is putting her on a pedestal that I don't think anyone deserves. Of course, Meghan has made some mistakes... that's normal. That's for example why Harry needed to correct her on the balcony recently.
As for branding, the whole royal family is a brand. And if people had said that a few decades ago, some would've had a heart attack. But it has always been around, how the royal family wants to be seen and defined by the public. It's just a different name thanks to the changing times. And really, the question begs how much has Meghan and Harry promoted themselves versus a narrative the press is trying to promote? The best example is the recent comments from press about the Cambridges and Sussexes competing for attention because they made social media posts the same day. Well, guess what, it's kind of hard to change the date of your anniversary and when Chelsea Flower Show starts. They promote their causes like all members of the BRF do, they just get more attention because there is more interest in them. Something that is not their fault.
Is she perfect? No, but she hasn't done anything that would qualify as "putting a foot wrong" either. And certainly not deserving of all the outrage and criticism she's received.
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