It all started with secret visits the public never got to see. Newly married, and with the world’s press chronicling her every move – down to the details of her designer dresses – the Duchess of Cambridge resolved to go "below radar".
Acting as Prince William’s "plus one", rather than a fully fledged solo royal in those early days, the newest addition to the Royal family knew that she wanted to find a cause she could champion as impactfully as Diana, the Princess of Wales’s landmine campaign; it was simply a question of where to find it.
Having already announced her first patronage of Action on Addiction, a charity working with people with drug and alcohol problems, Hope House, a women-only rehabilitation centre in Clapham, south London, seemed as good a place as any to start.
It was October 2011 when the then 29-year-old Duchess paid the first of several, incognito visits in a bid to find out what had sent its clients on a downward spiral of self-destruction.