"Old auntie-look"
Mette-Marit has been Crown Princess for three years, and during the Finnmark trip she was safer than ever. The fashion experts isn't as convinced about the clothes.
By HANNE KREUTZ HANSEN
UNFORTUNATE: "The short-sleeved coat-lookalike she wore in Finnmark wasn't very flattering," says Lisbeth Guldbrandsen in Henne.
Fashion experts about Mette-Marit: Six year old Maja-Sofie Moen is practically standing on her toes. The sky is blue, and she has dressed up in her prettiest dress. The little first grader has looked forward to the Crown Princess' visit to Kjøllefjord for a long time.
She's finally there. In front of her. The Crown Princess. In pants. Black.
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"Why aren't you wearing a pretty dress?"*Maja-Sofie swallows.
"You think I should have?" Crown Princess Mette-Marit replies and begins to think. "Maybe I should have worn a dress, but I chose pants because we're visiting a fishery afterwards," the crown princess explains.
The episode happened during the Crown Prince couple's trip to Finnmark last tuesday. A little girl thought that Princesses dressed up, in their nicest clothes. At least when they came visiting. Many of Norway's fashionistas also thinks Mette-Marit should do that. At least a little bit more often.
The tendency is clear among the experts. "Get a grip Mette-Marit. You're too uneven in your choices."
"Mette-Marit's got her ups and downs. When she goes all out, she's really elegant, but she lacks something on the whole," says Lisbeth Guldbrandsen, fashion responsible in the magazine Henne.*
"Some times it's a bit unconcious, and often she lacks the little extra spark. By using extra details, or some more make-up, or the right colours. She has grown boring, and must dare do more."
Earlier this summer the French royal paper, Point de Vue, polled amongst its readers the most popular Princesses of Europe, where Mette-Marit scored the highest in the category:"Ugly:".
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This summer Se og Hør ranked the most magnificent princesses in Europe, with Mette-Marit on an 8th place. Both polls are copied this week in the edition of Svensk Dam.
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" She should get a good stylist who can do clothes, hair and make-up better," says fashion editor Lena Bråve in Svensk Dam to VG.
Europe has a new generation of princesses, and never before has the interest in their clothes and style been larger. Also Mette-Marit's.
"If I was Mette-Marit's consultant I would have her explore, play and have more fun with her clothes," says designer Nora Farah, and adds. "Crown Princesses don't have to be so serious, they're supposed to inspire the rest of us. It's too bad that Mette-Marit's clothes don't bring out how fresh she really is."*
It can be difficult for the royals to balance being fashionable, and correctly dressed for the occasions.
"For Mette-Marit the result has turned out as a sinister old auntie look," says fashionista Kiki Sørum. "Her hair often looks unstyled, and Gucci-shoes and Bottega purses don't help when it's not good overall. I had hoped she would get better, clothes wise, but she seems like she's getting worse," says Sørum, and adds that it's not personally meant.
"I just want her to get a grip on the role as Crown Princess. Clothes are a matter of psychology. They say a lot about how the person wearing them feels. Märtha shows that she's safe and comfortable with her situation while Mette-Marit often signals the opposite through her clothes."*
Designer Siri Findal in Comingnext agrees.
"Mette-Marit had more guts before. Maybe her priorities are different now, as she's had a baby. But she's a role model to many, and she should be aware. The representation is work, and the clothes an uniform. She should bite her teeth together and rather get into the sweats when she gets home.
"But there has been some development?"
"No," says Tone Skårdal Tobiasson, editor of Tique. "She has a tendency to be too much "hausfrau." (Housewife.) It gets too heavy at times. Take the Marc Jacobs coat she wore at the christening. Many bought it this spring, but styled it up with a belt, and made it easier. When it's a short time after you gave birth the right coat can make you heavier than you need to be. You get the impression that she tries to hide away," says Skårdal Tobiassen, who encourages Mette-Marit to wear Armani and Celine.
"Classical, pure and simple things. When she wears those, she shines."
Stylist and make-up artist Tom Greni joins the choir.
"Mette-Marit often looks like she lacks colour. She should drop the black turtlenecks, and the beige colours, for good. And the favourite jeans, which she has owned for five years, she's got to get rid off. They aren't particular good looking, stretch, a little too tight, and with wrinkles in the crotch."
The whole Royal family are into recycling their clothes, and VG knows that it's a concious choice. They don't want to be seen as snobby, but want to be close to the people. *
"Mette-Marit has more cash than most, but either her taste isn't very good, or her advisors are bad. It shouldn't be necessary," say KK-stylist Jan Gunnar Svenson.
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What help and advice Mette-Marit gets, nobody can answer.
"The Palace never tells who work with Crown Princess Mette-Marit. The only we can say is that the clothes are covered by the allowance," says information advisor at the Royal Palace, Sven Gj. Gjeruldsen.
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VG has learned that Mette-Marit uses different stylists from time to time, in addition to her own maid.
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When the crown prince couple visited Finnmark last week, the icelandic stylist Torbjørg Bache, according to Se og Hør, accompanied the Crown Princess. Ove Harder Finseth, who designed the wedding gown, and the gown she wore in Märtha and Ari's wedding, is, according to Dagbladet, used as one of her advisors.
"She's still my customer, and I don't want to say anything more about it," says Harder Finseth to VG.
Even if there are a lot of pointing fingers in Mette-Marit's direction, everybody isn't as critical as those above.
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"Crown Princess Mette-Marit is not the best, but she's not the worst either," says Vincent Meyland, editor of the royal pages in the French Point de Vue to VG.
*French Elle named Mette-Marit and Haakon their favourite couple among the young European Royals this summer, with the reasoning: "Mette-Marit reminds us a bit of Grace Kelly, with a bit of a devilish look."
Norwegian Elle's editor, Signy Fardal, supports her French colleagues.
"Before she became the country's Crown Princess Mette-Marit was very trendy in sneakers and jeans. Then she had to leave her old self behind, and struggled some with finding her place. But now she's found a stule that looks good on her, and the role as Crown Princess. She looks proper, and nice.
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Anne Birgitte Melander, clothes consultant and owner of the store Garbo in Oslo, thinks Mette-Marit is good to dress after where she's going.
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"That she fumbles from time to time is just charming."
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Elisabeth Mouritzen, fashion and beauty editor in the Danish magazine: Alt for Damerne, always have believed that Mette-Marit has a beautiful and simple style.
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"I would almost call it a Calvin Klein style. In the Danish Crown Prince Wedding this summer she showed that she's international and can balance between being a part of the fashion and have her own personal style, shaped after her cool scandinavian looks. Practical and simple."
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Not all of the fashion-knowers in Norway are as engaged in Mette-Marit's wardrobe, however.
"I'm not at all interested in what Mette-Marit wears," is all Sara Martin, one of Norway's foremost stylists wishes to say.
Stylist Linda Sande is a bit tired of the whole discussion. "What Mette-Marit wears is not the point. I have met her, she's nice and strong. That's what matters."