Queen's Day (Dutch: Koninginnedag) is a celebration in the Netherlands, the Netherlands Antilles, and Aruba on April 30 (or April 29th if the 30th is a Sunday). Originally a celebration of the queen's birthday, it is now mainly known for the 'vrijmarkt' (literally 'freemarket'), the one day in the year that anyone is allowed to sell anything in the streets and 'koninginnenacht' (Queen's Night) on the preceding night. It is also a Dutch holiday.
It started as a celebration of the birthday of Queen Wilhelmina (1880-1962), on August 31. After 1948 Koninginnedag moved to April 30 (the birthday of Queen Juliana). When Queen Beatrix succeeded Juliana on jan 30, 1980, she decided to keep the holiday on April 30th as a tribute to her mother. Furthermore, the weather on her own birthday (January 31st) tends to prohibit the traditional outdoor festivities. April 30th, however, is renowned for having very pleasant weather.
During the reign of Queen Juliana, and the Queen would welcome people who came to the Soestdijk Palace. The Queen and her family would stand on a dais, and a long line of citizens would walk past, congratulating her and presenting her gifts. These days, Queen Beatrix visits one or two towns where she is shown traditional Dutch dances and demonstrations of old crafts.
This is a typical occasion for oranjegekte (orange craze), when the colour orange is a ubiquitous sight, referring to the name of the Dutch royal family, the House of Orange. There are orange banners, orange colored foods and drinks, and extreme amounts of orange clothing and creative accessories are worn as well. Sometimes even the water in fountains is dyed orange. It is not uncommon for people to impersonate the queen, not always in a flattering manner.
Activities
Freemarket
The so-called 'vrijmarkt' ('freemarket') is similar to a nationwide car boot sale or Flea market. Owing to a holiday dispensation from the Dutch government, people do not need to pay taxes on their sales. Many people set up stalls or blankets in parks, on sidewalks and even on the roads themselves (cars are banned in some streets). The items sold are traditionally old rubbish, but for commercial traders this is also an extremely profitable day. ING bank has estimated the size of the trade in 2007 at about 200 million euros, with the appreoximately 1.8 million sellers making 111 euros on average. The freemarket in Amsterdam attracts the most visitors.
Typically, many children sell their cast-off toys and clothes while entrepreneurs sell food, beverages and almost anything else imaginable. Prices tend to be very negotiable and drop as the day progresses. By the end of the festivities, much of the unsold merchandise is left on the streets to be picked through until it's hauled off by local municipalities shortly after. In Amsterdam, the main streets in the city centre are increasingly being taken over by commercial traders, pushing the intended car boot sale out towards smaller streets and the outer ring of the centre. There are, however, some areas where the original style is preserved. One of these is the Jordaan, a working class neighborhood, where prices are very low because the sale is just an excuse to have a nice day and a friendly chat with complete strangers. Sections of the Jordaan can become so full of pedestrians that they become completely gridlocked, despite the absence of cars. Another is the Vondelpark, which is officially reserved for children. Especially there, but also elsewhere, there are many other activities besides selling second hand goods, such as performing music or providing other entertainment for money.
Party
In recent years, Koninginnedag has become more and more of an open-air party, with many concerts and special events in public spaces, particularly in Amsterdam, which attracts anywhere from 500,000 to 800,000 visitors. Many Dutch people living abroad try to make the pilgrimage home (with many 'clued-up' tourists) to experience this holiday each year. Booking accommodations in Amsterdam and elsewhere for Queen's Day is notoriously difficult, requiring booking 6 months or more ahead.
During the preceding 'koninginnenacht' (Queen's Night) many bars and clubs throughout the Netherlands (particularly in Amsterdam and The Hague) hold special events catering to revelers that last all night long. This tradition started in the early nineties when pre-Koninginnedag riots were an increasing problem in The Hague. The idea of convincing the rioters that a celebration is a much better way to spend 'Koninginnenach' (without the 't', as it's pronounced locally), proved successful. The event draws tens of thousands of visitors every year.