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Laurentien seems like a supportive mother, but maybe a bit tone deaf when it comes to guiding her children toward more dignified, less controversial choices.
Eloise is 21 years old, so it could very well be that her parents (I don't think that responsibility only lies with her mother) are nudging her towards different choices in private in some areas (while they fully approve of others), however, in the end it is up to Eloise to decide for herself.
The MyLimaLima seems a shared initiative by Laurentien, Eloise and Thomas Latcham. On their website Laurentien is presented as the 'idea founder' with Eloise and Thomas as the co-founders. So, it seems that Laurentien came up with the idea and Eloise and a friend liked it and are now running it.
Edit: The FAQS confirm that it was indeed Laurentiens idea and she approached both Eloise and Thomas.
My Lima Lima was invented by Laurentien van Oranje out of frustration and awareness. A deep frustration that charities often lack hand money so that they cannot or cannot give people generous, dignified and trusting support, while they know that this is precisely what can bring about so much positive things. And during corona times she became more aware of clothes she no longer wore. She started reading about it and learned that this is the case with about 71% of people. All those valuable things that hang in (too) full cupboards while so much good can be done with them! All unused 'capital'! What if she would not only take a critical look at her own closet, but also encourage others to donate their most beautiful clothes that are not (longer) worn to support charities in a way that is not yet happening?
Laurentien discussed the idea with design expert Thomas Latcham, with whom she has worked for a long time, and her enterprising daughter Eloise, who has a great passion for sustainable fashion. In January 2023, they tested the idea among customers of the renowned clothing store Hardies in The Hague. In the following weeks, many women immediately brought all their beautiful garments to Hardies, which immediately became the first Hub. The Kids Rights and Everyday People foundations also endorsed My Lima Lima's vision on donating.
When the opportunity came up to open a first space, Laurentien, Thomas and Eloise took the leap of faith. A unique concept took shape through a collaboration of three mission-driven social entrepreneurs, each with their own strengths and roles. Thomas and Eloise focus on expanding the store concept and Laurentien on the philanthropic side of My Lima Lima.
For those considering shopping at My Lima Lima; they are open on Thursday, Friday and Saturday and Laurentien and Eloise are among the volunteers that will be in the 'space' to sell items (they refuse the use the word store).
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