Crown Princess Victoria's Birthday (Victoriadagen) - July 14: 2018-2024


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Loving Oscar's legs... lots of scars to me means he is enjoying himself while playing.

And also this picture of mother and son.
 
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Great photos! Who is this man speaking to the King and Queen?

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It's Stephan Rimér, ceo of Leroy Media, organiser of the Victoria Concert and other Victoria Days events. He played at Daniel's team at Victoria Golf. Leroy Media has organized events in connection of Victoria's birthday since 2019.

Svensk Damtidning: The best photos
Här är de bästa bilderna från Victoriadagen 2021! _*Svensk Dam

Svensk Damtidning's editor-in-chief Johan T Lindwall's column
Johan T Lindwall om Victoriadagen_ _En fantastisk dag – men den kantades även av sorg_ _*Svensk Dam
Translation

Adorable Prince Oscar fought tiredness during the Victoria Concert
Bedårande prins Oscar kämpade mot tröttheten under Victoriakonserten - GALA magasin

Lovely atmosphere at the Victoria Concert
Härlig stämning på Victoriakonserten - se fina bilder! - GALA magasin

There were people outside Borgholm Castle and Victoria has always time for them.
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Victoria looked so happy yesterday
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Short videos
Arriving to the photoshoot at Solliden
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Photoshoot
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Arriving to the Victoria Concert
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"A spontaneous visit to Solliden resulted in us running into Crown Princess Victoria and her family. That's right, it's her birthday today! It was fun to see them go towards Borgholm Castle ruins before the concert! Things happen when Jackson's on the go. Congratulations Victoria on her birthday!"
https://gramho.com/media/2617802296852854542

Victoria Concert's producer Johan Sköld said on 13th July that they need to prepare the music very much and they do it like this, the day before.
The concert takes place at Borgholm castle ruins and the audience will only consist of about 300 people, unlike a packed sports field.
Sköld said that he knows that the Crown Princess and her family think it's sad that they can not be with and greet the people, but these are the times now. We can only hope that people can look forward to this concert, which is broadcast on TV, instead.
Is this the place for the future celebration of Victoria Day?
- I think we have become very fond of the ruin, but we do not yet know what it will look like in the future. We'll see where we end up.
What is the greatness of the ruin?
- It has a thousand-year history and is a magical place. It must be Sweden's most beautiful scenography.
Victoriafirandet flyttar in i Borgholms slottsruin _ SVT Nyheter
 
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The Crown Princess Victoria's Fund received just over SEK 2.5 million during the televised Victoria Concert. This is an increase of 35% from the previous year. A special focus during the evening was the mental health of children.
"The pandemic has unfortunately caused many children to be psychosocially affected. That's why fundraising is so important this year", says Kristina Henschen, general secretary of Radiohjälpen (Radiohjälpen administers Crown Princess Victoria's Fund).
13,725 gifts were received during the broadcast. A total of SEK 2,569,968 was donated, of which the largest share, 54 percent, by telephone and the remainder via the swish payment service. '
"A big thank you to all of you who make a difference and honor the Crown Princess with a birthday present", says Kristina Henschen.
So far this year, SEK 4.1 million has been donated to Crown Princess Victoria's Fund.
Kronprinsessan Victorias fond ökar insamlingen under Victoriakonserten _ Radiohjälpen

Video by SPA
Nice photo of Daniel and Estelle at the concert
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The concert's hostess Yvette Hermundstad, all solists and the Augustifamiljen Orchestra, photo from Augustifamiljen's Facebook.
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Estelle explaining something to Oscar
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The setting at Borgholm Castle before the concert
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Photos from Victoriadagarna's Instagram
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Others
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In Boden, a salute battery from the Artillery Regiment A9 fired the salute on Victoria's birthday at salute site at Kvarnängen. At the photos we can see Carin Ellström, one of Victoria's aide-de-camps, she is the Chief of Staff of the Artillery Regiment.
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This year was the first time that Prince Oscar was in public during Victoriadagarna and he charmed us all. Like Princess Estelle when she was younger, he struggled with tiredness towards the end of the Victoria Concert, which you can understand. It is not easy to sit still for so long and listen to "adult music", but Crown Princess Victoria and Prince Daniel's children can do even it with bravura. Have we collected some of GALA Magasin's favorite pictures of this adorable little five year old.
Oscar charmade alla - här är GALAs favoritbilder på lillprinsen - GALA magasin

Great photo of the family going by carriage to Borgholm Castle
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Good photo of the crown princess family
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Victoria Scholarship, from 2019 Victoria Prize, winners Armand Duplantis, Sarah Sjöström and Jenny Rissveds competed at Tokyo 2020 Olympic Games.

Armand Duplantis, the Victoria Prize winner 2020, won gold at pole vault.
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Sarah Sjöström, the Victoria Scholarship winner 2015, won silver at swimming, 50m freestyle. Considering Sarah broke her elbow in early February when she slipped on ice, winning a medal was fantastic. Sarah is also an ambassador of Generation Pep.
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Jenny Rissveds, the Victoria Scholarship winner 2017, came 14th at cycling Mountain Bike, women's cross country
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Nice photo of Estelle and Oscar during Victoria's birthday photo shoot.
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Short video from the Victoria concert
 
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Ölandsmagazinet has interviewed Stephan Rimér, the organizer of the Victoria Concert, Victoria's birthday concert.
Rimér says that preperations for next year's concert are under way and he hopes that the concert can be arranged without restrictions. The organizers are very fascinated about the Borgholm Castle ruins as the place of the concert.
Victoria and Daniel are building a summer house in Värmdö and Rimér is asked what kind of signals the organizers are getting now regarding the concert on Öland. Rimér says that the signals are very positive and the Victoria Concert is one of the few events, where the whole royal family, which is now quite big, is gathered. He believes that Victoria's birthday is important for the whole family, and that Öland and the Victoria Concert are important parts of the celebration. Rimér says that the years without any public and sold tickets to the concert have been tough for the organizers. Rimér says also that sports, movement and health are important themes on the Victoria Days and tells about the new co-operation Synsam Padel Cup and says they are working for that Move for fun, a popular event for the whole family, could be arranged in the future again.
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Last week the organizer of the Victoria Concert announced, that the concert will be arranged at the Borgholm Castle also this year in front of a few hundred VIP guests. The message aroused mixed feelings among sponsors and other actors.
Victoriafirandet kvar på slottet – inför VIP_ ”Stor förändring”

A party with off-flavors. Victoriadagarna's decision to once again reject the sports ground arouses criticism from the municipality.
- It must not be a performance for the establishment, says the Chair of the Executive Committee of Borgholm Munipality Ilko Corkovic and calls for a return to popular support and "Kay's spirit." (Kay Wiestål founded the Victoria Day).
Victoriadagen – kommunen kritisk_ ”Får inte tappa bredden”

Now the director of the information department Margareta Thorgren has spoken to Ölandbladet:
Victoria Day - the court's news bomb: "Everyone should feel welcome"
Victoria concert in front of VIP guests and a few hundred paying is not something the court strives for.
Thorgren says that the royal family doesn't have control over the choice of arena, at the same time she can see that the castle provides added value for Öland and the region. The TV broadcast in and outside the unique castle environment in Öland's summer splendor strengthens the Öland brand. All sports venues look the same. The castle ruin has a fantastically beautiful environment and is an incredibly cool place to have the concert in. And the royal family thinks it's nice with the castle ruin.
The court obviously doesn't buy the idea that the concert at the castle, with capacity for 4,500 standing places, will take place in front of a small crowd, dining VIP audience. Thorgren says that the dining VIPs should be placed more to the side this time and tickets should be released, unfortunately in limited numbers. She doesn't know the exact number, but a few hundred maybe.
But you want to see more people admitted in the coming years? More folk festival, less VIP?
Thorgren says: Yes, the goal after the pandemic is that it will once again be a public celebration and that as many as possible could participate in the concert as well. That's how Victoria Day was built from the beginning and she thinks the Crown Princess and the King also see it. That it should be popularly rooted is very important. The Crown Princess with the family wants to continue celebrating her birthday on Öland and that the folk festival feeling should be there all day.
Thorgren tells something what can make both Borgholm residents and tourists go "bananas" on July 14 - an idea that makes it possible get crowded in the city streets. She tells that they plan a cortege with horse and carriage where the Crown Princess and the Prince slowly travel through Borgholm, from Solliden, past Strand, up Storgatan and then to Borgholm Castle. She thinks it will be nice, where everyone has an opportunity to pay tribute and congratulate the Crown Princess and everyone should feel welcome.
The start of the traditional official birthday celebration outside Solliden will also be reviewed. Thorgren tells that it will not be the same as before. Everything is not planned ready yet, but the horse cortege is part of the new plans. The very competent Solliden organization will answer that question a little later.
Victoriadagen – hovets nyhetsskräll_ ”Alla ska känna sig välkomna”

Svensk Damtidning contacted Thorgren after the article in Ölandsbladet
- In previous years, there has been an official celebration where the public comes to Solliden. The procession is planned to start at Solliden after that celebration and then this procession goes through the whole of Borgholm. The Crown Princess is first and foremost looking forward to continuing to celebrate her birthday on Öland and the planning work always takes place in close dialogue with the royal family. It's a bit of a folk festival and so both we and Leroy Media, the organizer of the concert at Borgholm Castle, want it. It is a collaboration that makes the celebration extended for everyone who is on Öland and wants to follow the Crown Princess in her celebration. There are a lot of activities all over Öland during these days and we view this positively, says Thorgren.
Skrällen – historisk förändring på Victorias födelsedag _*Svensk Dam

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And today the organizer of Victoria Concert and Victoriadagarna (Victoria Days) sent a press release:
This year's Victoria Days aims to be a real folk festival. The week offers a large number of activities. It culminates on the Crown Princess's birthday on July 14 with a royal horse and carriage cortege through central Borgholm up to the Victoria Concert in the castle ruins. But the week contains much more than that. It offers a number of different sport events and artist performances.
On July 14 this year, the Crown Princess turns 45 years old. It should be celebrated. Really. This year's Victoria Days take place on Öland between 9-15 July. After two years of restrictions, Victoria Days can finally open up for public activities and festivities. The week offers lots of entertainment, concerts and activities for both children and adults.
There will be also new activities such as Öland Sports Days for all children in Borgholm.
New for this year is also the royal horse and carriage cortege that will go through the central parts of the city on its way to the Victoria Concert in Borgholm's castle ruins. A fantastic opportunity to pay tribute to our Crown Princess on her birthday. And the Victoria Concert will be broadcast live on a big screen in central Borgholm for everyone who wants to see the concert before it is shown to the rest of Sweden on SVT. The tickets to the concert will be released for sale at 10.00 on April 21.
About Victoria Days
Victoria Days is a tribute to the Crown Princess on her birthday. During the Victoria Days, Öland is transformed into a meeting place that inspires a healthy lifestyle, celebrates Swedish sports and raises funds for the benefit of the Crown Princess Victoria's Fund. Activities for the public are mixed with exclusive events, where funds are also raised for Crown Princess Victoria's Fund. The collection ends during the televised Victoria Concert, where the historic and prestigious Victoria Prize is also awarded to Sweden's foremost athlete.
Victoriadagarna 2022 _ Victoriadagarna
 
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Yesterday, tickets for the Victoria Concert were released.
The Victoria Concert is the annual tribute to H.R.H Crown Princess Victoria on her birthday on July 14. The celebration takes place at Borgholm Castle and offers performances by prominent artists, the awarding of the Victoria Prize and fundraising for the Crown Princess Victoria's Fund. An exclusive opportunity to be on site in the courtyard in the presence of the royal family.
The Victoria concert will be recorded and broadcast on SVT1 on July 14 at 21.00.
Tickets cost SEK 695 each, of which SEK 100 goes to the Crown Princess Victoria's Fund.
Biljetter till Victoriakonserten - Victoriadagarna på Öland 9 -15 juli
 
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Over a week ago Ilko Corkovic, the Chair of the Executive Committee of Borgholm, told that they are not happy with how the Victoria Concert is arranged this year:
The popular celebration of Victoria Day is once again held in front of a limited audience at Borgholm Castle - despite the corona restrictions being lifted.
Something that aroused strong feelings from the municipality.
- We have now negotiated the number of guests with a few hundred people, which is an improvement. But until next year, we will make more demands as a sponsor, says Ilko Corkovic.
Previously, the Victoria Concert was held at Borgholm sports arena where everyone who wanted to was welcome to participate, but now the event is held at the courtyard at Borgholm Castle. Initially, a crowd of about 400 seated guests would participate, several of which are so-called VIP guests. Something that Ilko Corkovic does not think goes hand in hand with the idea for the event.
- We would have liked to see even wider support, especially after two years of pandemic and restrictions.
To take part in the event, a ticket costs almost SEK 700. A price that differs from the previous one of SEK 100 when the event was held at the Sports Ground.
ÖLAND_ Bråket kring Victoriadagen_ ”Kommer ställa mer krav”

Now Leroy Media, the organizer of the Victoria Concert and Victoria Days events has published information at the Victoria Days website:
Clarifying information about the Victoria Concert and the Victoria Days
The Victoria Concert is a tribute to HRH Crown Princess Victoria on her birthday. A folk festival, a TV program and a fundraiser for Crown Princess Victoria's Fund.
Leroy Media writes that the Victoria Concert has been arranged at Borgholm Sports Arena from the start until 2019. With the pandemic and the restrictions, they decided to move the concert to Borgholm Castle ruins. On February 9, the restrictions were lifted almost as fast as they were introduced in 2019. Then the planning of this year's concert was already well under way and a major change would mean both extra work and additional costs.
A decision of organizing the concert at the Castle ruins on the coming years has not been made. But Leroy Media states that Borgholm Castle ruins are a better place for a TV production, it signals Öland and Borgholm in a much clearer way. Leroy Media, the organizer of the TV program and the concert, makes the decision, but of course they listen to the views of all parties involved.
They can not offer as many tickets to the Castle ruins as to the Sports Arena. They want to create a long-term and sustainable structure that they believe will strengthen both the Victoria Days and the Victoria Concert and that the events continue to be a folk festival, is of utmost importance to them.
Incorrect information about this year's tickets, previous years' ticket prices and audience size has been in the media. They estimate that the audience at the concert at the Castle ruins will consist of about 600 people, of which about 50 are invited, including the Royal Family. The ticket price is SEK 695, of which SEK 100/ticket goes to Crown Princess Victoria's Fund, all tickets are seats. The audience size at Borgholm Sports Arena in 2018-2019 was approx. 2,000 people/year, and the ticket prices: Category A SEK 460, Category B SEK 425 and Standing place SEK 305.
This year, in addition to the traditional Victoria Race and Victoria Golf, the Synsam Padel Cup will also return.
New features during this year's Victoria Days:
The Victoria Hike on July 11, a hiking day for the whole family in Penåsa, outside Kastlösa in Mörbylånga municipality.
Öland's Sports Days in Borgholm on 12-13 July, with free football and sports activities for children and young people.
On July 13, Sweden meets Switzerland in the European Football Championships, can be seen on a big screen in central Borgholm.
On July 14, a royal cortege with horse and carriage through central Borgholm up to Borgholm Castle ruins. Everyone who wants is be able to follow the cortege and pay tribute to the Crown Princess on the spot.
On July 14, it will also be possible to see the live Victoria concert on a big screen in central Borgholm. Everyone is welcome, and it's free.
Förtydligande information - Victoriadagarna på Öland 9 -15 juli

The Victoria Hike
Experience the unique nature on Södra Öland - part of UNESCO's world heritage.
The Victoria Hike is inaugurated in the morning and going on all Monday, July 11. A hiking day for the whole family. This year, the hike will be carried out in Penåsa, outside Kastlösa in Mörbylånga municipality.
"We at Mörbylånga municipality are very happy to be behind the Victoria Hike and to show parts of the fantastic, southern Öland during the Victoria Days" - Ann Willsund, Mörbylånga municipality.
There is the opportunity to participate for a fee in guided tours of various lengths and themes, but it is of course also possible to explore nature and Penåsa desert village on your own. Coffee and simple snacks will be for sale.
The hike is part of the Victoria Days and during the hike, you can also participate in the Victoria Days fundraiser for the Crown Princess Victoria's Fund.
Victoriavandringen _ Victoriadagarna
 
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Solliden Palace tells at its website about the celebration of Victoria's birthday

This year, the celebration of the Crown Princess's birthday starts again at Solliden. New for this year is that the Crown Princess and her family will go in a cortege through Borgholm starting in front of Solliden Palace.
The celebration traditionally begins in the afternoon when the King and Queen and the Crown Princess and her family come out of the Palace. The public can sing for the Crown Princess together with the King and Borgholm Kulturskola's children's choir before she and the family get on the carriage and start the cortege.
We present the program with times soon.
Kronprinsessans födelsedag - Sollidens Slott

Ebba Årsjö is awarded the Victoria Prize 2022
Ebba Årsjö is awarded the Victoria Prize 2022 for winning two gold medals in alpine combination and slalom and bronze in downhill at the winter Paralympics in Beijing, Sweden's first alpine medals in the Paralympics in 20 years. Before the success in the Paralympics, she also won double gold at the Paralympic World Championships in Lillehammer.
- It feels very honoring to receive such a nice prize. It is the finest prize I have received so far and when you look at the list of everyone who has received the prize before and who awards it, I am very honored.
Ebba Årsjö has been successful since she started competing in parasport at the end of 2019. Growing up, she chose to keep her disability a secret and trained for a long time with Sweden's alpine elite. She becomes the first para athlete to be awarded the Victoria Prize.
- It has been a fantastic sports year and therefore it feels extra fun that the prize goes to a para athlete for the first time. Ebba Årsjö has stood for incredible achievements in 2022 and is a well-deserved winner, says Stephan Rimér, responsible for the Victoria Days.
- All the best athletes in Sweden through the ages have received this prize, but never a Paralympian. There were actually some tears, says Ebba Årsjö.
Ebba Årsjö tilldelas Victoriapriset 2022 _ Victoriadagarna

The Paralympian historical - receives the Victoria Prize
21-year-old Ebba Årsjö receives the Victoria Prize, as the first para athlete.
- It's completely sick, I got tears in my eyes, she says.
Ebba Årsjö sits at home on the balcony in Norrköping and can look back on what the alpine skier calls an "incomparable season".
Two gold and one bronze in the Paralympics in Beijing, two World Cup golds and now the recipient of the Victoria Prize, which is awarded on Crown Princess Victoria's birthday on July 14, in Borgholm.
- I was very honored when they called. I looked up the list (with winners) on Wikipedia. Have seen the list? It is quite massive, she tells TT.
But never before has a para athlete been rewarded. Årsjö is praised after a sports year where Sweden had great success at both the summer and winter Olympics.
- I said several times to the person who called that; "What? What are you saying?". Just a few years ago I sat and was "nobody" and did not want this leg, and now I get this because I have this leg. It's pretty cool when you think about it. I also think it's very good that a Paralympian gets this prize, so you get to spread the parasport a bit.
Paralympiern historisk – får Victoriapriset

- I had found out that I was nominated and when the same guy called again I just thought he would say that I did not get it. I've seen the list of previous winners and it's insane, they are the best of all time in all sports. So when he said I won I did not understand anything, I asked several times if he was serious, says Ebba Årsjö and laughs.
- Then there were a few tears, it is really honorable considering that the royal family is behind and everyone who has received it before.
How important is recognition for para-sports in general?
- It's very important. Just as it should be. There are no strange things, in Sweden you can look at who has won the most medals and not whether it is the Olympics or the Paralympics. And this year we have had the best Olympics and Paralympics ever so it was pretty good competition if we say so.
Ebba Årsjö är årets Victoriastipendiat 2022 – alla vinnare

Ebba Årsjö är årets vinnare av Victoriapriset 2022_ _Finaste priset jag fått_ _*Svensk Dam

Press release from Victoriadagarna:
Now it is clear which artists will perform at the SVT-broadcast Victoria Concert on 14 July. The Victoria Concert is a tribute to the Crown Princess on her birthday, a fundraiser for the Crown Princess Victoria's Fund and the awarding of the Victoria Prize.
This year, the royal family, the audience and TV viewers are invited to music performances by Tomas Ledin, Tove Styrke, Janice, Victor Leksell and Jonathan Johansson. The music is performed by conductor Stefan Sporsén and the Augusti family. The host of the Victoria Concert is Yvette Hermundstad.
LEDIN, STYRKE OCH LEKSELL UPPTRÄDER PÅ VICTORIAKONSERTEN _ Victoriadagarna

The most famous of these artists is Tomas Ledin. This year he celebrates 50 years as an artist. He is married to Marie Ledin, managing director of the Polar Music Prize, and as Marie's husband, he usually sits beside a member of the royal at the Polar Music Prize banquet. King Carl Gustaf and queen Silvia were in February at Tomas Ledin's concert on his 70th birthday at Avicii Arena.

Media accreditation for the Victoria Concert at Borgholm Castle, Öland, on Thursday July 14th is now open.
Please note that there are a limited number of press accreditations for the Victoria Concert 2022. Journalists and photographers without a media accreditation will not have access to Borgholm Castle 14 July.
Pressinbjudan Victoriakonserten den 14 juli _ Victoriadagarna

More tickets are sold to the Victoria Concert
Last week we were able to present several of Sweden's most beloved artists who will perform at the Victoria Concert on 14 July. Now we are very happy to be able to release additional tickets for sale.
Nu släpps fler biljetter till Victoriakonserten _ Victoriadagarna

Welcome to the Victoria Hike in the middle of the unique world heritage
On 14 July, Crown Princess Victoria has her birthday and 9–15 July, Victoria Days are celebrated. During these days, Öland comes into focus and becomes a meeting place that inspires physical activity and a healthy lifestyle. July 11 is the big hiking day for the whole family where everyone can go on the Victoria Hike. Everyone is welcome to Penåsa, outside Kastlösa, to experience the unique nature on southern Öland, one of UNESCO World Heritage Sites.
Välkomna till Victoriavandringen mitt i unika världsarvet - Mörbylånga kommun

Article about the Victoria Days at Ölandsmagazinet's summer issue.

Stephan Rimér, the organizer of the Victoria Concert, tells at the article that the cortege of the royal family which leaves from Solliden Palace, should go through Borgholm at about 16.30 to the concert at the Borgholm Castle.
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At the website of the Solliden Palace
This year, the celebration of the Crown Princess' birthday starts again at Solliden.
The celebration traditionally begins with the King and Queen and the Crown Princess and family coming out from Solliden Palace. The public can sing for the Crown Princess together with the King and the Children's Choir from the Borgholm Culture School before she and the family get on the horse-drawn carriage and start the cortege
Program
16.10 The Children's Choir from the Borgholm Culture School sings
16.15 The Crown Princess and her family come out together with the King and Queen. The King sings, as tradition dictates, the birthday song for the Crown Princess together with visitors and the children's choir. After that, there will be a photo opportunity and more choir singing.
16.30 The cortege departs, the Crown Princess and her family travel by horse and carriage from Solliden through Borgholm and up to Borgholm Castle for the recording of the Victoria Concert.
Please note that the program at Solliden is significantly shorter than in previous years.
Kronprinsessans födelsedag - Sollidens Slott

We'll see if Margareta Thorgren has to explain, why Victoria will not walk around and meet the people and take flowers and presents like before the pandemic.
 
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Press release from the Royal Court today, 29th June.

On Thursday 14 July, the Crown Princess' birthday will be celebrated at Solliden Palace and in Borgholm Castle ruins on Öland.
The celebration begins at Solliden Palace with the King and Queen and the Crown Princess couple coming out to the roundabout in front of the Palace at 16.15. The public can, together with the King and the Children's Choir from the Borgholm Culture School, sing for the Crown Princess before the Crown Princess family gets on the carriage to travel in a cortege through Borgholm to Borgholm's Castle ruins.
The cortege route: Solliden Palace - Estelles promenad - Villagatan - Strand Hotell - Hamnvägen - Norra Långgatan - Borgholms Torg - Köpmangatan - Åkerhagsvägen - Viktoriagatan - Södra vägen - Sollidenvägen - Borgholm Castle.
The birthday celebration continues at Borgholm Castle Ruins starting at 17.30 in the presence of the Royal Couple, the Crown Princess Couple, the Prince Couple and Princess Madeleine.
During the celebration the Crown Princess awards the Victoria Award to alpine skier Ebba Årsjö.
This year's artists are Tomas Ledin, Tove Styrke, Janice, Victor Leksell and Jonathan Johansson. The host is Yvette Hermundstad and the music is performed by conductor Stefan Sporsén and the Augusti family.
Kronprinsessans födelsedag _ Kungahuset

Svensk Damtidning writes about the changes at Victoria's birthday celebration at Solliden.
Victoria is used to celebrate her birthday with all Swedish people. For over 40 years, people have traveled to Solliden to celebrate the popular heir to the throne.
In the past two years, the celebration has not been the same due to the pandemic. Victoria has not had the opportunity to receive congratulators at Solliden Palace.
The world now returning to the more normal, Victoria has again the opportunity to receive congratulators. But, it will happen in a shorter time than before.
Margareta Thorgren says that the tribute begins as usual with the king giving a "three cheers", then there will be some musical entertainment with children's choir, both before and after they come out. After a quarter of an hour or so, they will sit in the horse and carriage cortege and leave. The procession will go fairly slowly and lasts for about an hour. The cortege is new for this year. It starts from Solliden and goes through Borgholm to Borgholm castle ruins where the celebration with the royal family continues. Thorgren says that it is a development so that more people can see and pay tribute to Victoria and the entire Crown Princess family.
Stora ändringen inför Victoriadagen – hovet bekräftar _*Svensk Dam

Victoriadagen 2022_ ändringarna, nya momentet.

Aller Media, and several of their brands, including Svensk Damtidning, broadcast the entire birthday cortege live exclusively.
This is the first time for the cortege at Victoria's birthday celebration, and everything will be available to follow directly on Svensk Damtidning.
- The interest in the Crown Princess' birthday celebration is enormous. We are happy to now be able to give all our readers an opportunity to follow the cortege directly and from the very first floor, says Johan T Lindwall, Svensk Damtidning's editor-in-chief and responsible publisher.
The live broadcast is led by Johanna Lejon from Femina and Johan T Lindwall, who also have interesting guests with detailed knowledge of the celebrations.
The glorious summer day continues with the Victoria Concert. The whole thing is expected to be an unforgettable day, and the birthday cortege can only be seen at Svensk Damtidning, or Aller Media's other brands and platforms. You do not want to miss this royal highlight!
Svensk Damtidning direktsänder Victorias kortege _*Svensk Dam

This year, during Victoriadagarna (The Victoria Days) 9-15 July, The Victoria Hike is arranged for the first time on 11th July.

The first Victoria Hike will be inaugurated by Minister for Health and Social Affairs Lena Hallengren at 10.00 and will take place throughout Monday 11 July. A hiking day for the whole family. This year, the hike will be carried out in Penåsa, outside Kastlösa in Mörbylånga municipality. Experience the unique nature on Southern Öland - part of UNESCO's world heritage.
Lena Hallengren inviger Victoriavandringen - Victoriadagarna på Öland 9 -15 juli

********

The organizers of Victoriadagarna (the events around Victoria's birthday) have published the annual Victoriadagarna's Magazine.
At the magazine is also an article about Victoria's year from birthday in 2021 to this year's birthday.
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About the birthday cortege
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The Victoria Prize Laureate Ebba Årsjö says at her interview at the magazine, that it will be fun to meet Crown Princess Victoria again. They met after the Paralympics and Ebba was then impressed that Victoria had a good view of all the Paralympians and our sports. It also feels good that during the evening, money is collected for children with disabilities' right to sports through Crown Princess Victoria's Fund.
Artist Tomas Ledin says at the magazine that he has performed for the royal family many times during the years, for instance at the King's birthday and the Royal Couple's wedding anniversary celebration but this is the first time he performs at the Victoria Concert. It will be so fun to be a part of the Crown Princess' birthday celebration. Ledin has performed several times at Borgholm Castle and has a concert there a week after the Victoria Concert, it is a fantastic environment.

The magazine
Victoriadagarnas tidning - Victoriadagarna på Öland 9 -15 juli

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Article about Victoria's birthday at Aftonbladet's Sunday Magazine
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Yvette Hermundstad, the host of the Victoria Concert, at her Instagram
"An honor and very fun to host the Victoria Concert for the fourth time on the Crown Princess' birthday on 14 July. From Borgholm castle ruins, Öland. SVT1 21:00"
https://www.instagram.com/p/CfuGLtwNG6M/

Stephan Rimér is the organizer for events for the Victoria Days. He looks forward to the first year without a pandemic and restrictions. The audience is now finally back in place and for a whole week both Borgholm and southern Öland are expected to receive many visitors.
- I hope that there will be a lot of people and a real popular celebration, says Stephan Rimér.
Arrangören Stephan Rimér om årets Victoriadagar_ ”En rejäl folkfest”

Margareta Thorgren said to Svensk Damtidning today:
- Prince Oscar and Princess Estelle will go in the cortege through Borgholm and all the way to the concert, where both are present.
Hovet avslöjar_ Så firar Estelle och Oscar mamma Victoria på födelsedagen! _*Svensk Dam

Margareta Thorgren about the work and the rehearsals before the celebration tomorrow:
- There is nothing I can comment on how to prepare. It is a security organization that handles it. This morning, a general rehearsal was performed with horses and securing times so everything works as it should. There is a security thinking in this, of course. We collaborate a lot with SÄPO and our security organization that handles that part. When it comes to the cortege itself, it is the Royal Stables that is responsible for horses and carriages and the security regarding where you can have a horse cortege. Then SÄPO is responsible for the security of the royal family.
Hovet avslöjar_ Hemliga förberedelserna inför Victoriadagen _*Svensk Dam
 
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Court Facebook
Today, H.R.H. The Crown Princess turns 45 years! The Crown Princess' birthday is celebrated at Solliden Palace and in Borgholm Castle Ruins on Öland.
https://www.facebook.com/photo/?fbid=579447000220091&set=a.376116303886496

The photo has been taken by Linda Broström in August 2021, it's a version of the photos published at the new website when it was launched.
HQ version at court press room
https://pressbilder.kungahuset.se/portals/search?filtersStateId=32
Pic

Photo at front page of the court website
https://www.kungahuset.se/images/20...KRPR_Foto_Linda_Brostrom_KunglHovstaterna.jpg

********

Crown Princess Victoria turns 45 - big celebration on Öland again
Congratulations Victoria!
Today, the Crown Princess turns 45 and celebrates at Solliden Palace and Borgholm Castle Ruins - after two pandemic summers.
Kronprinsessan Victoria fyller 45 år – firar på Öland igen

Today, Crown Princess Victoria turns 45, a day that is always celebrated on Solliden. After not being able to celebrate with the public for a couple of years, it becomes possible today. In order for as many people as possible to pay tribute to her, there is something new this year.
The morning traditionally starts with coffee on the bed from the family, says Margareta Thorgren and tells that already at 08 o'clock on Thursday morning, people had gathered outside Solliden waiting for the gates to open. Around 2,000 visitors usually come to Solliden when the Crown Princess turns years. We know this afternoon how many people came this year.
- We hope there will be a lot of people at Solliden, says Thorgren.
After the king cheers for his daughter, he and the Crown Princess usually walk around and greet and chat with those who have come to congratulate the Crown Princess, so it will be this year. For around 20 minutes, they will be walking around. Victoria gets presents, everything from homemade bracelets, to lots of flowers, and someone always comes with a spettekaka.
Then Crown Princess family ride a horse and carriage in slow trot through Borgholm to Borgholm Castle Ruin, which is new for this year. It is a procession that will take between 45 and 50 minutes, so many will have the opportunity to see and wave to the birthday child. The Crown Princess' tour through Borgholm will be broadcast live on both SVT and TV4, for those who want to follow the journey.
Other members of the royal family come to the castle ruins by car, so the family will meet up there.
Kronprinsessan Victoria fyller 45 år _ GP

She is beautiful, she is wise and she is a lovable person. Today, Crown Princess Victoria turns 45 and will be celebrated traditionally at the royal family's holiday paradise Solliden on Öland. In honor of the day, we offer here a cavalcade of beautiful pictures of our beautiful crown princess.
Magiska bilder på Victoria - 45 år idag! - GALA magasin

Swedish Press Agency SPA congratulates with these photos
https://www.instagram.com/p/Cf-7_gSs_DT/

Svensk Damtidning congratulates
https://www.instagram.com/p/Cf-7_gSs_DT/

Photographer Paul Hansen congratulates with this great photo
"Today is the Crown Princess' birthday, twenty years after this picture was taken. Congratulations!!!"

Margareta Thorgren was interviewed at TV4's News morning and she told about the celebration.
Så firas kronprinsessan på 45-årsdagen

The Friends of Nordiska Museet and Skansen congratulate
"The friends of Nordiska Museet and Skansen would like to extend heartfelt congratulations to the Crown Princess on her birthday. The Crown Princess is the association's first honorary member and has been its patron since 1997."
https://gramhir.com/media/2882029455512747107

Photographer Henric Wauge congratulates
 
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The celebration at Solliden starts at 16.15 when the king and queen and the crown princess family come out.

Svensk Damtidning sends from Solliden and the cortege live, their broadcast has started:
LIVE-TV_ Victoriakortegen – följ hela sändningen här! _*Svensk Dam

TV4 sends from Solliden:
LIVE_ Här firas kronprinsessan Victorias 45-årsdag

Första bilderna på Victoria – kronprinsessans firandet igång på Öland! _*Svensk Dam

Galleries
Imago-Images
[URL="https://www.imago-images.de/search?suchtext=festivities+for+the+crown+princess+her+45th+birthday+at+Solliden+palace&suchselect=&datum1=&datum2=&datumsbereich=01.01.1753&premfil=&ausrichtung=alle&ausrichtung=hoch&ausrichtung=quer&ausrichtung=quadrat&release=alle&thumbsAnzeige=off&gal_start=1&tokenName=zzpCdCgKbU&tokenValue=WYPLmOGTMihPgQZDXYnGKtuxj5hAn5gVklemfBH7yMo9zPWXLep6ws8uok5QgiPl&suchtyp=50&sortEs=0&seite=1"]Imago-Images

[/URL]ANP Foto
Profimedia gallery

Victoria's outfit is from Ida Sjöstedt, the court confirmed to Svensk Damtidning.
Här är Victorias fantastiska födelsedagsklänning! _*Svensk Dam

The royals were handsomely dressed. The always stylish Victoria had chosen a beautiful summer dress. But perhaps it was Prince Daniel's and Prince Oscar's outfit that stood out the most.
Both had chosen a light brown jacket. Prince Daniel complemented with a pair of lighter chinos, while Prince Oscar chose a color similar to the jacket he wore.
They really seemed to be happy with their style-conscious choice! Prince Oscar stood next to his father and held his hand while the celebration took place, before it was time to sit in the horse-drawn carriage procession that would take the family to Borgholm castle ruins.
Oscars och Daniels modechock! Bilden visar oväntade detaljen _*Svensk Dam

There was a lot of people at the streets of Borgholm wanting to see the Crown Princess family.
Aller Media's broadcast from the cortege was quite well done.

********

The Victoria Concert starts at 17.30.

Photo from Borgholm Castle ruins yesterday when the concert venue was built.
https://gramhir.com/media/2881333733985389541

One of the artists at the Victoria Concert, Tomas Ledin, posted to his Instagram today
"Tonight we celebrate the Crown Princess on her birthday! Many fine artists participate. I myself perform "När vi var unga" and "Helt galen i dig" together with the nice swinging band "Augustifamiljen". The rehearsals in the morning have gone like a dance ... Will be nice tonight. At 21.00 on SVT1. Welcome to turn on the TVs around the country!"
https://gramhir.com/media/2882112084259212012

The Crown Princess family arriving to the concert.
https://www.imago-images.de/bild/st/0162835561/w.jpg

Galleries
Imago-Images
Imago-Images

Short video of the royal family arriving to the concert at this article
Madeleine och Sofia firar Victoria på 45-årsdagen! Kungafamiljen på festlig konsert _*Svensk Dam

And video of Oscar smiling widely to the cameras on the arrival.
Här spexar prins Oscar rejält framför kameran! _*Svensk Dam

When Victoria handed out the Victoria Prize to Paralympian Ebba Årsjö, who won two gold and one bronze medal at the Paralympics, she could not hold back her tears. The clip that was played simply made the emotions come out and Victoria could do nothing but let them come.
Video
Kronprinsessan Victoria i tårar efter händelsen på scen _*Svensk Dam

Victoria and Daniel with Ebba Årsjö. Ebba was born with Klippel–Trénaunay syndrome which resulted in muscle reduction in her right leg.
https://www.imago-images.de/bild/sp/1013165938/w.jpg

Estelle and Oscar with their nanny.
https://www.imago-images.de/bild/st/0162836119/w.jpg

King Carl Gustaf has always such a hurry that he leaves queen Silvia behind. Gentleman Daniel takes care of his mother-in-law.
https://www.imago-images.de/bild/sp/1013165952/w.jpg

Lena Hallengren, Minister for Health and Social Affairs, was at Victoria Concert with her daughter.
Lena Hallengren på Victorias firande – med okända dottern _*Svensk Dam

Här hittar du Madeleines vackra klänning på Victoriadagen _*Svensk Dam

Bluffen runt Victoriakonserten som tittarna inte ser _*Svensk Dam

The concert will be shown at SVT1 and SVT Play at 21.00. Link:
Victoriakonserten _ SVT Play
 
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The court about the celebration
The Armed Forces traditionally fired a salute to Victoria. In addition to being a general flag day, the Crown Princess' birthday is also one of the Armed Forces' salute days.
Kronprinsessan firades på födelsedagen _ Kungahuset

Good photos by SPA
At Solliden
Pic 1 ** Pic 2 ** Pic 3 ** Pic 4 ** Pic 5 ** Pic 6 ** Pic 7

At the concert
Pic 1 ** Pic 2 ** Pic 3 ** Pic 4 ** Pic 5 ** Pic 6 ** Pic 7

Good galleries
Legion-Media
Legion-Media
SWE: Crown Princess Victoria Of Sweden Birthday Getty Images
Victoriaday, Solliden, 14-07-2022 - Images _ Bernard Rübsamen
victoriaday 2022 - Images _ Robin Utrecht _ Photoshelter

Se kronprinsessan Victoria hyllas på födelsedagen! - GALA magasin
Se kungligheterna anlända till Borgholms slottsruin - GALA magasin
Se bilder från firandet av kronprinsessan Victoria - GALA magasin
Alla bilder från kronprinsessans födelsedagsfirande
Det bar kungligheterna vid kronprinsessans firande
Crown Princess Victoria Celebrates 45th Birthday — Royal Portraits Gallery
Princess Madeleine Attends Crown Princess Victoria's 45th Birthday Celebration — Royal Portraits Gallery
Princess Sofia Attends Crown Princess Victoria's 45th Birthday Celebration — Royal Portraits Gallery

Aller Media's yesterday's broadcast from Solliden and the cortege
TV_ Victorias historiska kortege genom Borgholm – se hela sändningen här! _*Svensk Dam

Video from TV4 News
Se höjdpunkterna från kronprinsessans firande på Solliden

Victoria's new bracelet, a gift from Daniel and the kids? Obviously with birth months of Victoria, Daniel, Estelle and Oscar.
Kryptiska meddelandet i Victorias kärlekspresent – det betyder symbolerna i lyxarmbandet! _*Svensk Dam

Prinsessa Victoria hurmasi kauniissa syntymäpäivämekossa - Kuninkaalliset - Ilta-Sanomat
Kruununprinsessa Victoria yritti innostaa prinsessa Estellen mukaan tanssiin - Kuninkaalliset - Ilta-Sanomat
Prinsessa Victoria liikuttui kyyneliin jakaessaan tämän vuoden stipendinsä paraurheilijalle - Kuninkaalliset - Ilta-Sanomat

Like in previous years, footprints and handprints of the Victoria Prize winner, Ebba Årsjö, were made in clay by ceramicist Lotta Sjöberg.
Pic 1 ** Pic 2 ** Pic 3 ** Pic 4 ** Pic 5

The Victoria Prize, which was on stage during the concert. It is made by Johan Röing, an artist at Kosta Boda.
Pic 1 ** Pic 2

July 14 is Borgholm's most important day: "Like our national day"
Tourists flock to Borgholm for Crown Princess Victoria's birthday, 14 July.
The day is of great importance to the local business community, says Kennet Sunesson, who is involved in the Borgholm city association.
- This is something we talk about from early autumn until now. That's all we talk about, he says.
14 juli är Borgholms viktigaste dag_ _Som vår nationaldag_ - P4 Kalmar _ Sveriges Radio

People praise in social media Estelle and Oscar, who sat 1,5 hours calmly at the concert.
Prins Oscars agerande under konserten hyllas _*Svensk Dam

After the concert there was a VIP-banquet at Borgholm Castle.
Pic 1 ** Pic 2

During the televised Victoria Concert, just over SEK 1.9 million was donated to Crown Princess Victoria's Fund.
SVT's broadcast of the Victoria Concert continues to engage the public for all children's right to active leisure. A special focus for the fund is children and young people living with disabilities. A total of SEK 1,936,639 was donated, of which the largest share, 54 percent, by telephone and the remainder via the swish payment service. 10,816 number of gifts were received during shipment.
So far this year, the public has donated SEK 5,972,127 million to Crown Princess Victoria's Fund. That is more than what the Fund collected throughout last year.
Miljoner insamlade till barn med funktionsnedsättning Radiohjälpen
https://gramhir.com/media/2882074474562335056

Niklas Larsson (34), the Chair of the Executive Committee of Osby Municipality, has been at Solliden twelve times to congratulate Victoria on her birthday. He posted to his social media
"Congratulations on the 45th anniversary of Crown Princess Victoria! The celebration on Öland is a little smaller this year, but we saw Crown Princess Victoria, Prince Daniel, Princess Estelle, Prince Oscar and the royal couple at Solliden's castle. Then the Crown Princess family went on a horse cortege from Solliden's castle to Borgholm castle. So much fun to celebrate the Crown Princess on Öland again!"
https://gramhir.com/media/2882273452128109338

More good photos from social media
https://gramhir.com/media/2882472261448416221
https://gramhir.com/media/2882265663792100814
https://gramhir.com/media/2882328833299675939

Charmsessan Estelle - se fina bilder! - GALA magasin
Lillprins Oscar - se bedårande bilder! - GALA magasin

In Borgholm there is Borgholm Walk of Fame/Victory, where the footprints of the previous winners of the Victoria Scholarship/Victoria Prize have been put. Now Ebba's will be put there too.
Among others, there are footprints of Carolina Klüft, Victoria Scholarsip winner 2003 and now operations manager of Generation Pep.
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Borgholm Walk of Fame
TT Nyhetsbyrån

Victoriadagarna published these photos at its social media
https://www.instagram.com/p/CgHCnB4sX9j/
https://www.instagram.com/p/CgHP5OzMm0D/

Gallery
BILDEXTRA_ Kronprinsessan Victoria firades på Solliden och med kortege genom Borgholm KalmarPosten
 
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The bracelet mentioned is not new, she wore it already in May opening the Ångström Laboratory. So unless she received it 2 months early, it is not a birthday gift.
Sarahbellar, is that your instagram account @theroyalsandi that Svensk Dam quotes regarding the bracelet?

"Royal expert Sarah Williams, who has the Instagram account @theroyalsandi , has a theory that the Roman numerals in the bracelet represent the birthdays of Victoria, Estelles, Oscars and Daniel.
On Instagram, she writes: July 7 (Victoria), February 2 (Estelle), March 3 (Oscar), September 9 (Daniel)."
 
Sarahbellar, is that your instagram account @theroyalsandi that Svensk Dam quotes regarding the bracelet?



"Royal expert Sarah Williams, who has the Instagram account @theroyalsandi , has a theory that the Roman numerals in the bracelet represent the birthdays of Victoria, Estelles, Oscars and Daniel.

On Instagram, she writes: July 7 (Victoria), February 2 (Estelle), March 3 (Oscar), September 9 (Daniel)."



Yes. That is me :)
 
There was great interest in the Victoria Concert this year.
The Victoria concert usually attracts around 1 million TV viewers. This year it looked different. The concert broadcast this year from Borgholm's castle had 1,767,000 viewers according to MMS.se
Stephan Rimér, organizer for the Victoria Days, comments on the success.
- It feels absolutely fantastic of course!
Rimér has a theory for the success and the large increase in viewer. He says that the concert had a nice program with a new location in combination with the Crown Princess turning 45 years old. The new cortege may also have made a greater awareness that this is happening.
Glädjebeskedet till Victoria mitt under semestern – chocksiffrorna _*Svensk Dam

Victoria Prize Laureate Ebba Årsjö posted to her Instagram
"It is difficult to describe what really happened yesterday. What has happened in the last year that makes me experience things like this. Here I stand and receive the finest sports award we have in Sweden. At the same time I get to sit in the company of the royal family itself. Am grateful and proud a thousand times over !! Do not forget to support the Victoria Fund, link is in my bio!"
https://gramhir.com/media/2883107294904641943

Bildbyrån gallery

https://www.facebook.com/medialandskapet/photos/pcb.1701137580249770/1701137490249779
https://gramhir.com/media/2882424069199935690

The cortege
https://www.facebook.com/weras.silfverling/videos/grattis-victoria-/1188605025371831

Victoriadagen. H.R.H Princess Victoria's birthday and A bit of Öland's own national day, you could say. I have shot many of these over the years, but now it was in a new way. Arranged differently. Nice with horse and carriage through town. And to have the concert in the ruin which is such a beautiful place. Victoriadagarna, LeroyMedia AB, Stormblad AB, and all of you others… what a job you did.
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https://www.instagram.com/p/CgG9dTBs4Q5/

Prinses Victoria 45e verjaardag bij Solliden Slot - Images _ Dutch Press Photo Agency
Prinses Victoria 45e verjaardag in de Ruine van Borgholm - Images _ Dutch Press Photo Agency

https://twitter.com/ChristinsQueens/status/1548042029002739715
https://www.youtube.com/watch?v=7BFQ1r2BiPA https://www.youtube.com/watch?v=ujl06DwB8Ls

Thank you for the Victoria Days (Victoriadagarna) 2022!

(...) The biggest news of the year was the Birthday cortege on horse and carriage through Borgholm and the reception was warm. Along Borgholm's streets, crowds of people stood and praised the Crown Princess during their journey to Borgholm castle and the Victoria Concert. We are very happy that the entire cortege was broadcast live in collaboration with Aller media and Svensk Damtidning. The procession can be seen in retrospect on svenskdam.se
The concert at Borgholm Castle was a wonderful (but slightly chilly) event with almost the entire royal family on site and a moved Ebba Årsjö received the Victoria Prize. (...)
Now we take some time off before we start planning for next year's Victoria Days.
Tack för Victoriadagarna 2022! _ Victoriadagarna

SPA published just another video from Victoria's birthday
https://www.youtube.com/watch?v=wotrRUiXIOU
 
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Mayor/Chair of the Executive Committee

Svensk Damtidning writes that planning for next year's Victoria week is in full swing. Right now, the organizer is evaluating how things went this year in order to learn lessons, what went well and what went less well.
This year's concert was criticized for a lack of tickets. The idea was that thousands of people would have an opportunity to buy a ticket to the concert, but when the time came, only the VIP audience was at Borgholm Castle and between 500-600 tickets were released to the public. The agreement with the municipality states:
"On the condition that the public is given access to the concert, the municipality of Borgholm provides Borgholm Castle free of charge during the rehearsal days and the performance as part of the collaboration".
Ölandsbladet told that the castle loses significant sums in visitor revenue during the days the business is closed due to the Victoria Concert, and that the concert will be moved, to a place outside the castle, which was the plan before the pandemic.
Stephan Rimér, he organizer of Victoriadagen, says that they are working on the evaluation and he hopes they make a decision around the turn of the year. About the criticism about the ticket situation Rimér says that they only heard the criticism from Ilko Corkovic, the Chair of the Executive Committee of Borgholm. Everyone who wanted a ticket got hold of a ticket. The criticism was only from outsiders, Rimér hasn't heard of anyone trying to get a ticket but not getting it.
Should the Victoria concert be moved to a larger venue? It remains to be seen.
Rimér says that the royal family is not involved in the process, the organizers have a a normal evaluation. There are many stakeholders involved in the process. They have a couple of years arranging done, got through the pandemic and try to hear everyone involved to make a good decision about how they want next year to be.
Victorias osäkra framtid – kan tvingas flytta _*Svensk Dam
 
Slideshow from this year's birthday cortege in Borgholm.
 
Victoria Prize winner 2022 Ebba Årsjö spoke about getting the prize at her interview in Sportbibeln:
It was great for Årsjö to meet and spend time with the future royal couple during the festivities in Borgholm.
- Victoria and Daniel were so lovely. It felt like sitting down and talking to a friend's parents, sort of. They asked me about skiing and that they enjoyed skiing themselves, they were very relaxed to just sit and talk to. You didn't think it would be so, admits Ebba in the interview.
Ebba Årsjös gåshud efter mäktiga gesten från Ingemar Stenmark_ _Sjukaste som någonsin hänt i mitt liv_
 
The tickets for this summer's Victoria concert in Borgholm castle ruins will be released on Thursday, March 9 at 10:00.
Crown Princess Victoria's birthday is celebrated annually on July 14 on Öland. The Victoria concert offers performances by prominent artists, the awarding of the Victoria Prize and a fundraising for Crown Princess Victoria's Fund.
This year's Victoria Days take place between 11-15 July. The days offer lots of entertainment, concerts and activities for both children and adults.
Biljetter till Victoriakonserten den 14 juli _ Victoriadagarna
 
Erik Karlsson is awarded the 2023 Victoria Prize for his phenomenal season last year in the NHL. Karlsson then became the first back in 30 years to reach three-digit points.
- I am of course very proud and it will be fun to come home to Sweden and receive an award. Especially this price. My father will be so happy, says Erik Karlsson.
The Victoria Prize has been awarded annually since 1979. The prize is awarded by H.R.H. Crown Princess Victoria during the Victoria concert on 14 July 2023.
Erik Karlsson tilldelas Victoriapriset 2023 _ Victoriadagarna

- It's extremely I've been away from Sweden for so long, so it's fun that you're still relevant at home. All awards have their charm, and it is difficult to compare. You hold everyone in high esteem, but it's something special when you get a prize on home soil, says Karlsson to TT News Agency.
Erik Karlsson får Victoriapriset – efter supersäsongen _ NHL _ Expressen
 
Media accreditation for the Victoria Concert at Borgholm Castle, Öland, on Friday July 14th is now open.
There are a limited number of press accreditations for the Victoria Concert 2023. Journalists and photographers without a media accreditation will not have access to Borgholm Castle 14 July.
Pressinbjudan Victoriakonserten den 14 juli 2023 _ Victoriadagarna


Press release from the organizer of the Victoria Concert
On July 14, Yvette Hermundstad will host the Victoria concert from Öland for the fifth time.
- It feels honored and very fun to be entrusted for the fifth time to host the celebration of the Crown Princess. A fine tradition. I am very much looking forward to the day, the celebration and to pay tribute to history's 45th Victoria Prize winner, says Yvette Hermundstad.
Victoriakonserten och Yvette Hermundstad – det ärofyllda uppdraget fortsätter _ Victoriadagarna

Stephan Rimér, ceo of Victoria Days' organizer Leroy Media, says to Svensk Damtidning, that there will be a wonderful line-up of artists and as it looks right now, they have room for 1,200 people in the audience, 500 more than last year. SD asked who of the royal family attend and Rimér says that Victoria of course, but when it comes to the rest of the family, the court usually gives notice a little closer to the concert.
Kändiskvinnan som leder firandet när Victoria fyller 46! _*Svensk Dam

A press release of the artists at the Victoria Concert from yesterday:

The royal family, the audience and television viewers are treated to musical performances by Petter, Ane Brun, Marcus & Martinus, Linnea Henriksson and Lucianoz. The music is performed under the direction of bandleader Stefan Sporsén and Augustifamiljen.
- As always, we look forward to congratulating Crown Princess Victoria with some of Sweden's most popular and popular artists. It will be a fantastic concert, both for the audience on site and in front of the television, says Stephan Rimér, responsible for Victoria Days.
De uppträder på Victoriakonserten _ Victoriadagarna

The court updated to its website
The King, the Queen, Victoria and Daniel attend Victoria's birthday celebration in Solliden.
The King, the Queen, Victoria, Daniel, Carl Philip, Sofia, Madeleine and Chris attend the Victoria Concert at Borgholm Castle ruins.
The court never lists at its calendar about the children's attendance.
Officiella program _ Kungahuset

Hänt Magazine spoke with Max Lagerbäck, press officer for the Victoria Days. He tells the preparations are going very well. A lot to deal with, but things are going according to plan. The editors at Leroy Media, the organizer of the Victoria Days, book the relevant artists. It is a puzzle to be put together. Many artists are on their own tours, but this is a very appreciated gig and those who are asked are happy to show up if their own tour schedule allows.
The entire royal family will be present at the Victoria Concert. Are Sofia's and Daniel's families also invited? Lagerbäck says that the royal court invites people to Solliden. The relatives who are there during these days can of course also expect to be invited to the Victoria Concert. It is obvious.
Beslutet för prinsessan Sofias familj under Victoriadagen _ Hänt

It seems that the new tradition at the celebration of Victoria's birthday was started last year, the procession with horse and carriage where Victoria and her family travelled through Borgholm to Borgholm Castle. This year there will be a similar procession.
The pandemic stopped the many hours' celebration at Solliden, when Victoria greeted people, shook hands and got flowers and gifts from people. After the pandemic it was easy to start a new tradition.

At the website of Solliden Palace
The Crown Princess's birthday
A warm welcome to celebrate the Crown Princess's birthday here with us at Solliden. The celebration arose here purely spontaneously in 1978 on the Crown Princess's 1st birthday. Just like then, the Crown Princess comes out in front of the Palace and the King sings the birthday song along with all the visitors. Soon after, a horse and carriage procession starts that takes the Crown Princess and her family through Borgholm and up to Borgholm Castle for participation in the Victoria concert.
Schedule
Start just after 16.00
The Children's Choir from the Borgholm Culture School entertains
approx. 16.15 The Crown Princess and family come out - song and congratulations
approx. 16.30 The horses arrive and the procession starts
Kronprinsessans födelsedag - Sollidens Slott

At Ölandsmagazinet about the birthday:
New for 2022 was that the procession passed through central Borgholm on the way to the concert. The procession's new route was a success.
The organizer of the Victoria Days, Stephan Rimér, says: There are many people who want to see Crown Princess Victoria on her birthday, which was not least evident in the large crowds that followed the procession last year, and with the new route everyone gets the chance to get really close and celebrate our Crown Princess. A royal procession in the streets and squares is not a common occurrence and has the potential to grow into a new Öland tradition.
https://i.postimg.cc/gkPj9V5C/Victoriadagarna.jpg

Press release from the court today, 28th June.
On July 14, H.R.H. The Crown Princess's birthday is celebrated at Solliden Palace and at Borgholm Castle ruins.
The celebration begins at Solliden Palace with the Royal Couple and the Crown Princess Couple coming out to the roundabout in front of the Palace at 16.15. The public is given the opportunity to, together with the King and The Children's Choir from the Borgholm Culture School, sing for the Crown Princess before the Crown Princess and her family get into the carriage to travel in a horse-drawn procession through Borgholm to Borgholm Castle ruins.
The cortege goes from Solliden Palace through Borgholm: Solliden Palace - Estelles promenad - Villagatan - Strand hotel - Hamnvägen - Norra Långgatan - Borgholms torg - Västra Kyrkogatan - Badhusgatan - Köpmangatan - Åkerhagsvägen - Viktoriagatan - Borgholm Castle.
The birthday celebration continues at Borgholm Castle ruins starting at 17.30.
The Crown Princess hands out the Victoria Prize. This year's prize winner is hockey player Erik Karlsson.
Kronprinsessans födelsedag _ Kungahuset

The procession route
Födelsedagskortegen - Victoriadagarna på Öland 11 -15 juli

The organizers of Victoriadagarna/Victoria Days (the events around Victoria's birthday) have published the annual Victoriadagarna's Magazine.
At the magazine is also an article about Victoria's year from birthday in 2022 to this year's birthday.
https://i.postimg.cc/PrpQdDwM/ret.jpg

About the birthday procession
https://i.postimg.cc/Ss1chQQ5/Cortege.jpg

The Victoria Prize Laureate Erik Karlsson says at his interview at the magazine that it feels very nice to receive the prize. It is honorable considering that athletes from all sports can receive the prize and there are many big names who have received it previously. In addition, the Victoria Prize sets the focus at the fundraiser for Crown Princess Victoria's Fund, which he likes.
Stephan Rimér, organizer of the Victoria Days, says that the Victoria Days create feelings of anticipation, pride and community like few others events can raise. The traditional celebration on July 14 can be compared to a holiday, and it's no wonder that the day is sometimes called for Öland's national day.
The Victoria Days 2023 are organized between 11 and July 15. Rimér says that the Crown Princess Victoria's Fund runs like a red thread through everything they do and in all events during the Victoria Days. One of the highlights during the Victoria concert is the feature where we get an insight into what Radiohjälpen/Victoria's Fund's fundraising gives and means to children and young people with functional variations.
Last year, the procession route from Solliden Palace to Borgholm Castle was extended and the Crown Princess family passed through central Borgholm on the way to the castle, which the procession will do this year as well. Rimér says that the new route was a success as many people took the chance to celebrate the Crown Princess at her birthday along the procession route. They hope that even more people follow the procession on place this year now that more people also know about this new tradition.
The magazine
Victoriadagarnas tidning - Victoriadagarna på Öland 11 -15 juli
 
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