While I agree in some situations the don't complain, don't explain strategy still works, we are living in a different time here. With the way and speed of which information travel these days, ALL has to be nimble and agile enough in strategy. This isn't just the royal PR machine, but rest of the world as well.
The biggest problem with today is the 24/7 news cycle and need for clickbait. Once someone has a story, all other publication repeats it. For a lot of people, if it's repeated enough, then it's true. The Palace can't always be so passive about everything.
Don't get me wrong, I understand why they believe in it as it is tried and true strategy. I just think you can't stick to one method only in this day and age.
I think this is a risky move to an extent, and can only be used rarely.
The biggest problem with today is the 24/7 news cycle and need for clickbait. Once someone has a story, all other publication repeats it. For a lot of people, if it's repeated enough, then it's true. The Palace can't always be so passive about everything.
Don't get me wrong, I understand why they believe in it as it is tried and true strategy. I just think you can't stick to one method only in this day and age.
I think this is a risky move to an extent, and can only be used rarely.
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