Originally Posted by cepe
That's interesting because Camila Al-Fayed didn't own Issa at the time and apparently its also been said that the great demand for the dress almost broke the company.
Demand for one's product usually helps the company and it was after this demand that Camila bought in.
I should think there is less demand now as Catherine hasn't bought new Issa since.
As the article I read said, Issa was a small workroom company with a few fashion student and interns, as well as the designer. They barely could keep up with the demand of the few stores that carried them. When suddenly there was a huge demand for dresses, they didn't have the manufacturing in place, to make it all. Or the money either. You see it, if you ever watch the show Shark tank/ dragon's den. A lot of peple go on as they have a product and a number of sales orders, but not the money to produce the volume. I assume that is where Camila came in.
The fact that Kate has worn Issa a few times, even if not recently, got Issa on the front page. It is up to them to keep up the fame now, or convince Kate to wear one of their dresses, when she leaves the hospital with the baby.