The Duke and Duchess of Sussex and Family, News and Events 10: August 2024 -


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Emmily said:
She can't seem to get out of her own way. There was a problem with ARO so you would think this would have checked, double or triple checked.
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In her Instagram video, Meghan claims to have secured the rights to the name a few years ago.
 
Emmily said:
She can't seem to get out of her own way. There was a problem with ARO so you would think this would have checked, double or triple checked.
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another example of hasty work in the sussex household, as usual.

from meghan's description of 'as ever', it sounds to me as if it will be like she revamped/resurrected the tig. i think she may have GOOP in mind as the type of business she wants to emulate, from her explanation that she will be showcasing products she loves. it may work if she puts the work in, we will see.
 
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I wish her well with her Netflix show and her new brand. Don't wish anyone bad vibes.
 
muriel said:
In her Instagram video, Meghan claims to have secured the rights to the name a few years ago.
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Which makes me wonder why she bothered launching ARO at all? Why not use the As Ever brand for her product launch last March?

I do honestly wish her the best - I would genuinely love for her to find something to focus on that works and brings her joy, but lordy, this is all over the place. At least it is keeping trademark and corporate registration lawyers in jobs!
 
I join those who wish the Sussex pair well: looking at the pictures of Prince Harry with the Danish Prince Joachim and his wife Princess Marie at the Vancouver iteration of Invictus makes me feel sad for the BRF that was unable to provide a proper job for this gifted man. Prince Joachim is the Danish defence attaché at their embassy in Washington DC.
 
gerry said:
I join those who wish the Sussex pair well: looking at the pictures of Prince Harry with the Danish Prince Joachim and his wife Princess Marie at the Vancouver iteration of Invictus makes me feel sad for the BRF that was unable to provide a proper job for this gifted man. Prince Joachim is the Danish defence attaché at their embassy in Washington DC.
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He didn’t want a job with the BRF, that was the problem.
 
Hallo girl said:
He didn’t want a job with the BRF, that was the problem.
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Well yes quite. All he had to do was represent the monarch in some way. When he did carry out public duties for the crown he was fine. I mean it's not exactly taxing work & you don't have to be a genius. Just smile & show an interest. He's obviously good with people so that's an advantage.

But he couldn't be a defense attache or something. He's not qualified for that sort of role. The British one in Washington is an admiral.

If he'd not bolted there would have been lots of military related things he could have done in the UK/Commonwealth but he chose to give it up.
 
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The BRF -in consultation with the couple it seems- did carve out a role for them: they seemed to be on a path to do lots of work for the 'Commonwealth' but wanted to do it on their own terms, which is not how things work in a monarchy.
 
gerry said:
I join those who wish the Sussex pair well: looking at the pictures of Prince Harry with the Danish Prince Joachim and his wife Princess Marie at the Vancouver iteration of Invictus makes me feel sad for the BRF that was unable to provide a proper job for this gifted man. Prince Joachim is the Danish defence attaché at their embassy in Washington DC.
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First of all, it is debatable how "gifted" Harry is, but I won't get into that discussion.

On your statement though, I would say that, on the contrary, the Royal Household tried very hard over the years to find a proper job for Harry, including the Invictus Games themselves, which is something that courtiers came up with for him. The Royal Household also covered for Harry's less than immaculate private life, to which he himself has admitted in his memoir "Spare".

Harry was never willing to commit though and eventually bailed out entirely, in part because he did not agree with the natural hierarchy within the Royal Family, and in part because he saw an opportunity to monetize his royal status with his American wife in the USA.

Durham said:
Well yes quite. All he had to do was represent the monarch in some way. When he did carry out public duties for the crown he was fine. I mean it's not exactly taxing work & you don't have to be a genius. Just smile & show an interest. He's obviously good with people so that's an advantage.

But he couldn't be a defense attache or something. He's not qualified for that sort of role. The British one in Washington is an admiral.
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Indeed, the nature and complexity of the military relations between the United States and the United Kingdom are way above Prince Harry's league. It is a job for professionals.

This is the Linkedin page of the current UK defense attaché in Washington, Rear Admiral Tim Woods.
 
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soapstar said:
The owner of As Ever clothing brand has taken to instagram and reposted a plea to customers.

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I feel very sorry for this company , the founders have worked very hard, for , from what I gather almost two decades to build their reputation selling good quality merchandise . Now they are having to deal with being associated, however erroneously with Meghan's latest iteration . I sincerely hope that meghan and harry will find a path that allows them to each , find personal peace .
 
Katymcwaity said:
It seems like it might have been easier for her to relaunch The Tig. Deal with the inevitable sniping and get back into what she was good at (never viewed so no idea)
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I actually agree with this too. She should have relaunched The Tig as her lifestyle company since it has been "advertised" in the media since her relationship with Harry was known. I don't understand why she wouldn't capitalise on that free media
 
CrownPrincessJava said:
I actually agree with this too. She should have relaunched The Tig as her lifestyle company since it has been "advertised" in the media since her relationship with Harry was known. I don't understand why she wouldn't capitalise on that free media
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I also think that would have been less of a problem for trademarking and branding purposes. If it had issues as a brand, they’d have been flagged much earlier.
 
gerry said:
I join those who wish the Sussex pair well: looking at the pictures of Prince Harry with the Danish Prince Joachim and his wife Princess Marie at the Vancouver iteration of Invictus makes me feel sad for the BRF that was unable to provide a proper job for this gifted man. Prince Joachim is the Danish defence attaché at their embassy in Washington DC.
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I don't think it was about the BRF's inability to find a job for this gifted man. Many ideas were put to him. Key roles within the Commonwealth were created for them. However, the said gifted man and his wife clearly preferred private profit through monetising their royal connections over a life of public duty and service.

Hallo girl said:
That might have looked like a backward step. Although I agree it would have been easier.
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From influencer to royalty to influencer. Not sure a backward step is what bothers Meghan these days!
 
soapstar said:
The owner of As Ever clothing brand has taken to instagram and reposted a plea to customers.

View attachment 304575
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I am interested to see how this all plays out. This is exactly the sort of business that Meghan professes to support. Hopefully, As Ever NYC survives whatever happens.
 
They are both unsure what the best strategy is to build a business model, what will bring them an income and what might also be a kind of job or occupation to make their lives meaningful.

They are only in their early 40s, when most people are just starting out in their careers. We don't know their financial circumstances. Do they have to do it to keep their million-dollar mansion, or do they do it so that they have something to do?

Harry has no experience of what it means to go to college or university to earn a living. Meghan on the other hand does, she did go to university and then became an actress, although not necessarily successfully. What would she have done if she hadn't met Harry? These are hypothetical questions, but I think they are still looking for a meaningful purpose in life.
 
Durham said:
Sorry!?!

No one checked to see if there wasn't already something called as ever?
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I used to work for a company that assisted start-up entrepreneurs with registering businesses and trademarks. The first step was always to conduct a company and trademark search, something that doesn’t require specialized business knowledge, just basic common sense. Maybe Meghan’s As Ever is based in California, while the existing As Ever operates in New York and New Jersey, so she or her team didn’t see an issue?
 
taogg said:
I used to work for a company that assisted start-up entrepreneurs with registering businesses and trademarks. The first step was always to conduct a company and trademark search, something that doesn’t require specialized business knowledge, just basic common sense. Maybe Meghan’s As Ever is based in California, while the existing As Ever operates in New York and New Jersey, so she or her team didn’t see an issue?
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Having had the experience with this "Orchard Riviera" which failed they should have learned a lesson. I am surprised that they are making the same mistake again. Maybe they or she should get an advisor how to do it right?
 
hereditarytitles said:
They are both unsure what the best strategy is to build a business model, what will bring them an income and what might also be a kind of job or occupation to make their lives meaningful.

They are only in their early 40s, when most people are just starting out in their careers. We don't know their financial circumstances. Do they have to do it to keep their million-dollar mansion, or do they do it so that they have something to do?

Harry has no experience of what it means to go to college or university to earn a living. Meghan on the other hand does, she did go to university and then became an actress, although not necessarily successfully. What would she have done if she hadn't met Harry? These are hypothetical questions, but I think they are still looking for a meaningful purpose in life.
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Huh? Most people start their careers in their 20s - some younger if they only go to a trade/vocational school, some older if they study for advanced degrees such as medical school. Meghan and Harry have had plenty of life experience and time to go down a career path - it's well-documented that Harry was offered a desk job in the British Army but declined because he wasn't interested, so he retired & took up royal duties full-time. Meghan had a successful career that brought her decent income outside of acting. Meghan would be just fine with The Tig had she not met Harry or decided against marrying him.

With regard to the new 'brand' and logo - this is just more of the same, half-baked effort we've come to see from Meghan. I will fault the clothing company in NYC for not locking up the asever.com domain name in addition to the one they actually use. Given that Netflix seems to be partnering with Meghan for the current venture, I'm guessing that their legal team will help get this through the trademark process. The logo, on the other hand - that's going to be a bigger problem and I suspect we'll see a re-design before the end of the month.
 
hereditarytitles said:
They are both unsure what the best strategy is to build a business model, what will bring them an income and what might also be a kind of job or occupation to make their lives meaningful.

They are only in their early 40s, when most people are just starting out in their careers. We don't know their financial circumstances. Do they have to do it to keep their million-dollar mansion, or do they do it so that they have something to do?

Harry has no experience of what it means to go to college or university to earn a living. Meghan on the other hand does, she did go to university and then became an actress, although not necessarily successfully. What would she have done if she hadn't met Harry? These are hypothetical questions, but I think they are still looking for a meaningful purpose in life.
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I will try to be candid and answer as I see it personally.

Meghan is an American and was raised in American values, which basically means a culture that values material success above everything else. So, to put it bluntly, she wants to make money, not only because she needs it (to support her expensive lifestyle), but also because that is the measure of "success" in her culture. She worked previously in the entertainment industry, so it is just natural that she sees becoming a TV/film producer as a career move for her. She also had a brief history with lifestyle content (in The Tig) and, banking on her celebrity status now as a royal, she probably sees a dual role as an influencer and launching a lifestyle brand as something that can work for her (financially, I mean).

Harry, on the other hand, is still pretty much stuck into a European royal mindset, which is to play polo and be involved in philanthropy/ international humanitarian causes. Typical (senior) European royals (again that is my probably biased view as a non-European) are not culturally driven by a need for money, because even when they are not personally rich, they are used to having their basic needs always attended to by the State and to the right of disposal over State/Crown assets. In economic theory terms, there is no "scarcity" to cause "material needs" to arise.

The dilemma for Harry is that he was raised in that European royal mindset, in which he is still probably stuck, but he now no longer has the State (or the Crown) to support him and his family, including in terms of providing security, which can be quite expensive.

Originally, Meghan was supposed to be Harry's partner in his philanthropíc endeavors, but, and again that is only my personal view, she is not really into that and, pragmatically, I think she and Harry came to an agreement in terms of separation of roles in the family: she is to handle the family's media/commercial business, while he will be the public face of the family's philanthropic/ public-interest projects.

That might work for them if both Meghan and Harry are good at what they set out to do, but that is still a big If,
 
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