Wearing traditional clothes does not necessarily translate into promoting and representing well a country abroad. Many dictators around the world wear their traditional clothes when abroad, does that mean that they represent well their country? Queen Rania's behavior, activities, etc, are by themselves, a good promotion and representation of Jordan and of the modern muslim woman.
Her clothes are a reflection of her personality, a way of expression and creativity. If this is the way she wants and she feels like dressing, then leave her alone! Her evening dresses at State dinners and galas are always conservative. Plus, she very often wears the jordanian thoub, or dress, to events in Jordan. So I do not see her violating any rule of dress code and conduct.
Finally, there is a handful of fashion designers in Jordan...If she helps them directly by encouraging their profession, she will be heavily criticized by the population (she has already been criticized in the past for her overindulgence in clothes). And nobody wants that...
Well,I partly agree with you-
Yes,she should wear clothes that make her feel comfortable,confident and pretty and she does look great in European dresses.
In one interview she said that her fashion is a way of expressing herself and she is entitled to chose designers that she wants.
Furthermore people expect a Queen to dress in a certain way and wear elegant,stylish clothes which are often quite expensive.
She can´t wear Marks& Spencer,because she has a role to fulfil and needs to represent her country in a honouable,decent manner.
On the other hand she comes from a poor country,most Jordanians could not even dream of buying just a single item of what she is wearing,there is a lot of poverty and she should take that into consideration as well.
For national day or Jordanian events and visits of charitable causes she usually wears simple clothes,often traditional thoubs or even jeans and t-shirt.
For a charming and sparkingly beautiful lady she can wear almost anything and looks great,that´s why I think she should follow Queen Noor´s way and dress more simple and only chose heavily priced designers for special occasions.
I personally find Queen Elizabeth´s approach to clothes best-have everything tailored to her measure so it will a)fit you perfectly 2) be exactly what you want 3)you don´t promote a certain brand 4)nobody can wear the same clothes as you.
The prices for tailored clothes are not that big compared to what Prada and D&G charge-and you can wear the pieces many times as they don´t come out of season so quickly.
Traditional clothes would be nice or she could mix and match-she may take an European dress and let tailors apply some Jordanian stitching on it or take a Jordanian thoub and combine it with a modern Western-style belt.
The only limit is her imagination or the tailors skills,I find Jordanian clothes quite pretty and comfortable as well,that´s why I am always happy to see her wearing some traditional designs!