Princess Madeleine, Chris O'Neill & Family, General News Part 5: April 2025 -

[LadyFinn]

MinLen at its Instagram:
"Glow-up giveaway!
We’re giving away 4 minLen skincare routines made for soft & happy skin for kids and teens"

minLen - Skincare on Instagram: "✨ Glow-up giveaway! ✨ ⁠ ⁠ We’re giving away 4 minLen skincare routines made for soft & happy skin for kids and teens: ⁠ ⁠ 1️⃣ Foam & Fresh Face Wash 🧴 ⁠ 2️⃣ Glow Right Face Serum 💧 ⁠ 3️⃣ Hydramazing Barrier Face Cream

114 likes, 49 comments - minlen_official on October 2, 2025: "✨ Glow-up giveaway! ✨ ⁠ ⁠ We’re giving away 4 minLen skincare routines made for soft & happy skin for kids and teens: ⁠ ⁠ 1️⃣ Foam & Fresh Face Wash 🧴 ⁠ 2️⃣ Glow Right Face Serum 💧 ⁠ 3️⃣ Hydramazing Barrier Face Cream 💛 ⁠ 4️⃣ Golden...

www.instagram.com

Instagram ads with children:

minLen - Skincare on Instagram: "🫐 The power of blueberries – for young skin. 🌿⁠ ⁠ Wild blueberries from the Scandinavian wilderness are tiny but mighty: their oil is rich in Omega-3 & 6, strengthens the skin barrier, locks in moisture, and provides

85 likes, 2 comments - minlen_official on September 27, 2025: "🫐 The power of blueberries – for young skin. 🌿⁠ ⁠ Wild blueberries from the Scandinavian wilderness are tiny but mighty: their oil is rich in Omega-3 & 6, strengthens the skin barrier, locks in moisture, and provides soothing care...

www.instagram.com

minLen - Skincare on Instagram: "Does young skin need its own skincare routine? 🌱✨⁠ ⁠ Yes! Young skin is thinner, more sensitive, and still developing. It needs a gentle, tailored skincare routine. A good routine helps protect the skin barrier and en

84 likes, 9 comments - minlen_official on September 30, 2025: "Does young skin need its own skincare routine? 🌱✨⁠ ⁠ Yes! Young skin is thinner, more sensitive, and still developing. It needs a gentle, tailored skincare routine. A good routine helps protect the skin barrier and ensures it gets...

www.instagram.com

 

[Duke of Marmalade]

Terrible, to get children that young already into expensive skin care. But obviously its a very lucrative business model.

 

[Silverpot]

Terrible, to get children that young already into expensive skin care. But obviously its a very lucrative business model.

Yes, it's awful, but fortunately it's not "a thing" in Sweden, and I think most people think it's just some nonsense Madde picked up in Florida. Hopefully it will stay "un-lucrative" here.

 

[LadyFinn]

Madeleine and Chris were at MinLen's influencer-lunch in Munich.

Madeleine och Chris på hemlig resa – här dyker de upp tillsammans!

Chris O'Neill stöttar Madeleine under härliga lunchen.

www.svenskdam.se

Photos from MinLen's Instagram stories, Madeleine posing with the influencers.
Pic 1 ** Pic 2 ** Pic 3 ** Pic 4 ** Pic 5

Madeleine on MinLen's Instagram with a girl:

minLen - Skincare on Instagram: "Take care of yourself - for you. Not for anyone else. 💛⁠ ⁠ Being kind to your skin starts with being kind to yourself. Because skincare isn’t about impressing others.It’s about building small habits that help you feel

209 likes, 6 comments - minlen_official on October 9, 2025: "Take care of yourself - for you. Not for anyone else. 💛⁠ ⁠ Being kind to your skin starts with being kind to yourself. Because skincare isn’t about impressing others.It’s about building small habits that help you feel good in your...

www.instagram.com

 

[LadyFinn]

Madeleine promoting MinLen at its Instagram with their dog Teddy

minLen - Skincare on Instagram: "Small but powerful, that’s blueberry. 🫐✨⁠ Known from the wild forests in the North of Sweden, blueberry seed oil is full of Omega 3 & 6 and deeply nourishing for sensitive skin.⁠ ⁠ In our minLen products, we use it fo

212 likes, 29 comments - minlen_official on October 14, 2025: "Small but powerful, that’s blueberry. 🫐✨⁠ Known from the wild forests in the North of Sweden, blueberry seed oil is full of Omega 3 & 6 and deeply nourishing for sensitive skin.⁠ ⁠ In our minLen products, we use it for its calming...

www.instagram.com

MinLen published some photos of the influencer brunch last Saturday

minLen - Skincare on Instagram: "Still smiling after our brunch event in Munich ✨⁠ On Saturday, we gathered with friends, parents, creators & skincare lovers to celebrate what minLen is really about:⁠ care, connection and creating healthy habits from

84 likes, 6 comments - minlen_official on October 15, 2025: "Still smiling after our brunch event in Munich ✨⁠ On Saturday, we gathered with friends, parents, creators & skincare lovers to celebrate what minLen is really about:⁠ care, connection and creating healthy habits from day one.⁠ ⁠...

www.instagram.com

 

[iceflower]

Madeleine shared a lovely autumn greeting:

Princess Madeleine of Sweden on Instagram: "Happy Fall day! 🍂🥰🍁"

4,940 likes, 67 comments - princess_madeleine_of_sweden on October 19, 2025: "Happy Fall day! 🍂🥰🍁".

www.instagram.com

 

[LadyFinn]

Leonore and Adrienne at MinLen's Instagram ad:

minLen - Skincare on Instagram: "Dust, sun, sweat: after riding, your skin needs a reset. 🐴💧 Wind in your face, hair full of hay… we get it. But your skin? Wants to be clean and calm again. That’s where Foam & Fresh Face Wash comes in: gentle, easy,

133 likes, 6 comments - minlen_official on October 26, 2025: "Dust, sun, sweat: after riding, your skin needs a reset. 🐴💧 Wind in your face, hair full of hay… we get it. But your skin? Wants to be clean and calm again. That’s where Foam & Fresh Face Wash comes in: gentle, easy, and made for...

www.instagram.com

 

[Somebody]

I feel sorry for the girls that their mother is exploiting them for financial gain. In addition, it is interesting that apparently in her world only her daughters need to 'cleanse' their faces after playing outside and not her son. I'd recommend an old fashioned shower (if needed)...

 

[EvaH]

Same. It's insane to talk about skin cleansing for not even 10 years old. Honestly. So so many of my dermatologist colleagues are trying to talk sense into parents and here is an actual HRH saying those stuff. Adrienne particularly has THE best skin just like any child with no skin condition. She needs no cleansing whatsoever. It's sad... Lenore I don't remember if she is a teen already or not but when acne hits she can treat but honestly it's wild. It was really not on my bingo card!

 

[Somebody]

Leonore is 11. Turning 12 in February.

 

[GondorHasNoPants]

It's quite depressing to read this. Skincare has become a massive thing for many Gen Z and Gen Alpha girls, and TikTok is full of videos extolling the 'virtues' of cleansing and toning to tweens and teens. This does not strike me as a wholly responsible move on Madeleine's part...

 

[JR76]

It's quite depressing to read this. Skincare has become a massive thing for many Gen Z and Gen Alpha girls, and TikTok is full of videos extolling the 'virtues' of cleansing and toning to tweens and teens. This does not strike me as a wholly responsible move on Madeleine's part...

One of the reasons that Madeleine said was behind her creating a skincare line for tweens was that many kids around Leonore's age already have a skincare routine, but are using products aimed at adults which can hurt their skin. Instead she wanted them to use products made for their skin.

 

[Mbruno]

I feel sorry for the girls that their mother is exploiting them for financial gain. In addition, it is interesting that apparently in her world only her daughters need to 'cleanse' their faces after playing outside and not her son. I'd recommend an old fashioned shower (if needed)...

Indeed, that commercial exploitation of the kids seems disgusting to me, even more so when it involves controversial routines for their age range. Madeleine should know better as someone who was born as a princess of the blood.

 

[carlota]

Mmm, I am really unsure about using L&A to promote her business. i also noticed her IG account for the skincare firm is mostly in english, so it feels to me as if she's marketing this for outside of sweden / a foreign market. It is interesting, and one wonders what she has in mind exactly.

One of the reasons that Madeleine said was behind her creating a skincare line for tweens was that many kids around Leonore's age already have a skincare routine, but are using products aimed at adults which can hurt their skin. Instead she wanted them to use products made for their skin.

I don't think I buy into this. I think using a regular face wash without drug additives would be fine for a kid personally. Obviously nothing containing acids, or retinoids etc but a regular facewash for adults would not be an issue, I think. it sounds to me that they are trying to create a new need for this that isn't required, and building anxiety out of something that isn't an issue. It would be interesting to know of dermatologists and their thoughts around the need for kid-focused skincare.

 

[Hans-Rickard]

I don’t get why she is doing this This is never going to be a success in scandinavia because it has never been a big thing here…

Sure she must have something that she finds meaningful to do but couldn’t someone really come up with anything better for her ?

She has known for many years that there is no place for her as a working royal…

But Madeleine has always been ”the brat” of the King’s 3 children….

 

[LadyFinn]

I don’t get why she is doing this This is never going to be a success in scandinavia because it has never been a big thing here…

Sure she must have something that she finds meaningful to do but couldn’t someone really come up with anything better for her ?

She has known for many years that there is no place for her as a working royal…

But Madeleine has always been ”the brat” of the King’s 3 children….

She has always said that working with the World Childhood Foundation is very important for her, but obviously it isn't enough for her. But of her mother's organizations there is also Mentor International, a non-profit development organization working to help young people find a path towards a promising future, she could have started working with it. Or Silviahemmet, which is very important for Queen Silvia.