Princess Madeleine, Chris O'Neill & Family, General News Part 5: April 2025 -


If you have answers, please help by responding to the unanswered posts.
See posts with no answers
An Ard Ri

An Ard Ri

Former Moderator
Joined
Jun 30, 2009
Messages
51,038
City
An Iarmhí
Country
Ireland
210px-Madeleinearms.svg.png


Arms of Princess Madeleine

Welcome to the General News of Princess Madeleine, Chris O'Neill and Family, Part 5

Commencing April 4th,2025
The previous thread can be found here

Please take a look at the
TRF Community Rules & FAQs


· Only pictures that you have written permission to share can be posted here. You can post links to any pictures.
· It's a copyright violation to post translations of entire articles, so no more than 20% of an article
text should be posted, along with the link to the original article.
· We expect our members to treat each other, and the royals and persons in these threads, with respect.
· The Report Post button is for reporting inappropriate content in a post if no moderators or administrators are online.
· Threads should remain on topic. Posts which are irrelevant or disruptive
will be deleted or moved by one of the moderators.

***​
 
In connection with the partnership with minLen Madeleine and Chris have attended the Spa Awards 2025 (April 11-13) in Königswinter, Germany, yesterday, April 11:


www.gala.de

Prinzessin Madeleine: Strahlender Auftritt bei den Spa Awards in Deutschland mit Ehemann Chris O'Neill

Prinzessin Madeleine und ihr Mann Chris O'Neill sind in Deutschland angekommen. Die zwei sind zu Gast bei den diesjährigen Spa Awards.
www.gala.de www.gala.de

www.gala.de

Prinzessin Madeleine in Bonn: So verliebt stärkt ihr Chris O'Neill den Rücken

Am 11. April 2025 nahmen Prinzessin Madeleine und Chris O’Neill an den Spa Awards in Bonn teil. GALA erlebte hinter den Kulissen ein Ehepaar, das sich überraschend nahbar zeigte.
www.gala.de www.gala.de

www.instagram.com

Gala Magazin on Instagram: "Wie gefällt euch ihr Look?💙🙈"

2,275 likes, 78 comments - gala_magazin on April 11, 2025: "Wie gefällt euch ihr Look?💙🙈".
www.instagram.com www.instagram.com

www.instagram.com

Gala Magazin on Instagram: "Ein tolles Paar, oder?💘"

2,330 likes, 67 comments - gala_magazin on April 11, 2025: "Ein tolles Paar, oder?💘".
www.instagram.com www.instagram.com
 
Princess Madeleine has been interviewed about her new collaboration with Weleda for German TV channel RTL:

www.rtl.de

Royaler Besuch bei den Spa Awards: Damit verdient Prinzessin Madeleine jetzt ihr eigenes Geld

www.rtl.de www.rtl.de

www.instagram.com

Frauke Ludowig on Instagram: "Thank you #madeleineprincessofsweden for the exclusive interview! It was a pleasure"

3,093 likes, 42 comments - fraukeludowig_official on April 13, 2025: "Thank you #madeleineprincessofsweden for the exclusive interview! It was a pleasure".
www.instagram.com www.instagram.com
 
I'm seeing a power shift in the couple's dynamics and relationship. Madeleine stayed in New York, London, and Florida for the benefit and advancement of Chris' career. Now they're back in Sweden for the advancement of Madeleine's career. Sweden certainly isn't ideal for Chris' career. It's great that he's being the supportive spouse and accompanying the Princess in promoting her new business venture. She made the sacrifice for years.
 
Alisa said:
I'm seeing a power shift in the couple's dynamics and relationship. Madeleine stayed in New York, London, and Florida for the benefit and advancement of Chris' career. Now they're back in Sweden for the advancement of Madeleine's career. Sweden certainly isn't ideal for Chris' career. It's great that he's being the supportive spouse and accompanying the Princess in promoting her new business venture. She made the sacrifice for years.
Click to expand...
It would be interesting to know why you think Sweden isn't ideal for Chris' career.
 
Silverpot said:
It would be interesting to know why you think Sweden isn't ideal for Chris' career.
Click to expand...

That's what Chris O'Neill himself said in 2015 to explain why the couple were moving from Sweden to Britain:

Why don't you live in Sweden?
- We would definitely stay in Sweden if it had gone with my job, but I have a job that requires I'm in London. Until now, I have had three to four flight per week in Europe, mostly to London. It doesn't work in the long run. At the end of New York time I commuted between London and New York. It wouldn't also worked in the long run. I had a while twelve days a month from New York to London. I and Madeleine have now taken the decision that we are going to stay in London so that I can do my work. I don't want to come home to a hotel room alone. I want to come home to my family and eat dinner together. Everything else is not important. It is I who am the breadwinner of the family. I must first and foremost think of our little family.​

Princess Madeleine, Chris O'Neill and Family, General News 2: June 2015 - Sept 2017

Arms of Princess Madeleine Welcome to the General News of Princess Madeleine, Chris O'Neill, Princess Leonore and Prince Nicolas, Part 2 June 15, 2015 - September 21, 2017 The previous thread can be found here Please take a look at the TRF Community Rules & FAQs · Only pictures that...
www.theroyalforums.com www.theroyalforums.com

Based on this and other interviews, I agree with the comment that Princess Madeleine has made sacrifices to prioritize her husband's career and cultural preferences throughout most of their marriage.
 
Tatiana Maria said:
That's what Chris O'Neill himself said in 2015 to explain why the couple were moving from Sweden to Britain:

Why don't you live in Sweden?​
- We would definitely stay in Sweden if it had gone with my job, but I have a job that requires I'm in London. Until now, I have had three to four flight per week in Europe, mostly to London. It doesn't work in the long run. At the end of New York time I commuted between London and New York. It wouldn't also worked in the long run. I had a while twelve days a month from New York to London. I and Madeleine have now taken the decision that we are going to stay in London so that I can do my work. I don't want to come home to a hotel room alone. I want to come home to my family and eat dinner together. Everything else is not important. It is I who am the breadwinner of the family. I must first and foremost think of our little family.​

Princess Madeleine, Chris O'Neill and Family, General News 2: June 2015 - Sept 2017

Arms of Princess Madeleine Welcome to the General News of Princess Madeleine, Chris O'Neill, Princess Leonore and Prince Nicolas, Part 2 June 15, 2015 - September 21, 2017 The previous thread can be found here Please take a look at the TRF Community Rules & FAQs · Only pictures that...
www.theroyalforums.com www.theroyalforums.com

Based on this and other interviews, I agree with the comment that Princess Madeleine has made sacrifices to prioritize her husband's career and cultural preferences throughout most of their marriage.
Click to expand...
I agree that M has made lots of sacrifices and I think that now that the kids no longer need her 24/7 attention she wants something to do by herself. I do wonder what has changed for Chris though. Is he no longer the "bread winner"?
 
Maybe things changed for Madeleine, more than for Chris, and after being mostly out of royal life the last few years, she has figured out what she might want to do and the time is right to do them?
 
I wonder if, for Chris, the Covid pandemic had a big impact on how he can work and it is now easier for him to work from anywhere with a computer and Sweden makes sense for Madeleine and the children so Sweden it is.
 
tommy100 said:
I wonder if, for Chris, the Covid pandemic had a big impact on how he can work and it is now easier for him to work from anywhere with a computer and Sweden makes sense for Madeleine and the children so Sweden it is.
Click to expand...
True, it's become easier for lots of people
Also, the cost of living must be a lot less in Sweden, with free healthcare and education, they also don't pay a lot for the Mews appartment.
 
Silverpot said:
True, it's become easier for lots of people
Also, the cost of living must be a lot less in Sweden, with free healthcare and education, they also don't pay a lot for the Mews appartment.
Click to expand...
Do they pay anything at all for the Mews apartment?

Florida wasn't "ideal" for Chris' business either. I never understood why he didn't choose to live in New York or London if the plan was to live outside Sweden.
 
Mbruno said:
Do they pay anything at all for the Mews apartment?

Florida wasn't "ideal" for Chris' business either. I never understood why he didn't choose to live in New York or London if the plan was to live outside Sweden.
Click to expand...
I don't know anything about the rent, of course, I was just assuming that they pay about the same as the other tennants, a kind of "peppercorn" rent.

Hard to know what would be the "ideal" location for Chris since nobody knows exactly what his business is. Or rather was, he's terminated it as I've understood it.
 
I've always thought he was managing other peoples money - he worked for N M Rothschild & Sons which is known for managing assets for others.

Interestingly - wikipedia states
His marriage to a Swedish princess necessitated that, if he continued with Noster Capital, the fund would have to divest entirely from companies that traded on the Stockholm Stock Exchange and, moreover, divest from any company which had more than a third of its sales in Sweden.[8] O'Neill resigned from Noster Capital in consequence of these demands
Click to expand...

Which seems a little odd now his wife is starting her own skincare line with a large multinational company.
 
iceflower said:
Princess Madeleine has been interviewed about her new collaboration with Weleda for German TV channel RTL:

https://www.rtl.de/videos/damit-ver.../www.instagram.com/p/DIaqfPjCxM5/?img_index=1
Click to expand...

An Ard Ri said:
Princess Madeleine gave an interview and addressed some of the criticism regarding her latest venture
Princess Madeleine responds to 'criticisms' following major move
Click to expand...
iceflower said:
That's the interview with German channel RTL mentioned on April 15 above, Hello magazine is quoting from.
Click to expand...

According to Hello!'s translation of Princess Madeleine's interview on RTL:

In an interview with German outlet, RTL News, Madeleine was asked about the new venture, with host Fauke Ludowig mentioning critics who said the royal's plans didn't "fit" with the life expected of a royal.

"I can understand their concerns and the criticisms that they have," Madeleine responded. "But a couple of years ago there was a big decision, that they're slimming down and focusing more on my sister, the Crown Princess [Victoria].

"And I think many monarchies in Europe are doing that, and with that they slimmed it down and said "okay, we're focusing more on the Crown Princess's family."

She continued: "So me and my brother [Carl Philip], it kind of gave us the opportunity to do other things. Nowadays, I don't have many official duties anymore, or I should not do that many. So then I said, 'Ok, I'll do it!'"​

Interesting that the princess refers to other European royal families. Her father the king has in the past also mentioned taking the customs in other European royal families, not only of Sweden, into account in his decisions.

The reduction of the size of the Royal House took place 5.5 years ago, so I wonder what she means by the “big decision” “a couple of years ago".
 
And she left Sweden several years prior to that decision.
 
Madeleine had a press lunch for MinLen today in Stockholm:
Pic
www.svenskdam.se

Prinsessan Madeleine, 42, strålar – när hon bekräftar nyheten inför pressuppbådet!

Nu är hemligheten ute!
www.svenskdam.se www.svenskdam.se

What Madeleine said and did, the invited journalists are not allowed to write about – nor that the event took place – until three months later, a so-called embargo.
Invited journalists have been given a list of strict instructions for the event held on the Ulriksdal Palace grounds.
“To ensure that it is a successful and well-coordinated event, please follow the communication rules carefully,” Weleda writes to the invited reporters.
It is absolutely forbidden to publish articles about the launch taking place, according to the document that Expressen has seen, but Weleda welcomes journalists posting pictures and videos on social media.
Journalists are allowed to share "general impressions (location, atmosphere, people, vibe)", and are asked to film "short, personal clips" - for example where they try out Minlen's products.
www.expressen.se

Strikta reglerna om prinsessan Madeleine: Det får svenska medier inte skriva

Prinsessan Madeleines nya hudvårdsmärke lanseras med strikta regler. Journalister har fått tydliga instruktioner för vad som får – och inte får – sägas. Att skriva om det exklusiva eventet som hölls i Stockholm är förbjudet, enligt ett dokument som skickats ut till medierna.
www.expressen.se www.expressen.se
 
Strict rules for journalists at Princess Madeleine's Minlen event
(...) The journalists were also given sentences that they were asked to say or write. Among them: "so excited to try this", "Love the texture" and "it feels so smooth".
Journalist and freedom of expression expert Nils Funcke thinks the list is inappropriate.
- They are trying to control what journalists can and cannot write. It does not pose a threat to freedom of the press, but it is absolutely inappropriate and surprising. The princess is a representative of the Royal House and this reflects badly on the King, the Crown Princess and the Royal House. What will be the next step? That you are not allowed to write about things that she does as a representative of Sweden?
Nils Funcke urges journalists to turn down events with strict lists of requirements, Swedish media should boycott companies that try to tie down journalists in what they are allowed to write.
www.aftonbladet.se

Stränga regler för journalister på prinsessan Madeleines Minlen-event

Prinsessan Madeleine höll ett event för sitt nya hudvårdsmärke på torsdagen. Då var inbjudna journalister tvungna att följa en sträng punktlista med regler – p
www.aftonbladet.se www.aftonbladet.se
 
It is bad coming back in Sweden and starting a Business . She never did it ?
 
LadyFinn said:
Strict rules for journalists at Princess Madeleine's Minlen event
(...) The journalists were also given sentences that they were asked to say or write. Among them: "so excited to try this", "Love the texture" and "it feels so smooth".
Journalist and freedom of expression expert Nils Funcke thinks the list is inappropriate.
- They are trying to control what journalists can and cannot write. It does not pose a threat to freedom of the press, but it is absolutely inappropriate and surprising. The princess is a representative of the Royal House and this reflects badly on the King, the Crown Princess and the Royal House. What will be the next step? That you are not allowed to write about things that she does as a representative of Sweden?
Nils Funcke urges journalists to turn down events with strict lists of requirements, Swedish media should boycott companies that try to tie down journalists in what they are allowed to write.
www.aftonbladet.se

Stränga regler för journalister på prinsessan Madeleines Minlen-event

Prinsessan Madeleine höll ett event för sitt nya hudvårdsmärke på torsdagen. Då var inbjudna journalister tvungna att följa en sträng punktlista med regler – p
www.aftonbladet.se www.aftonbladet.se
Click to expand...
I'm not fully familiar with how PR briefs are typically managed for product launch events in Sweden, and it would be helpful if someone with local experience could share insights. That said, PR agencies handling these kinds of events often follow standard practices, particularly in the lifestyle sector. It's not uncommon for lifestyle writers and influencers to accept certain arrangements or x deals as part of their participation, though these vary depending on the context and the PR firm’s approach.
In this case, Princess Madeleine's name undoubtedly elevates the brand’s visibility. However, she is not a private citizen but a member of the Swedish royal family, which brings with it a heightened level of public scrutiny and accountability. I would not be surprised if she was not fully aware of how the PR agency managed the event, but that's no excuse and this experience may serve as an important reminder of the need for transparency and oversight in all engagements associated with her name, as the daughter of the King of Sweden.
 
It is unfortunate, but Aftonbladet is also a pro-republic newspaper so don’t expect many positive articles about the monarchy to come from them…

It’s minor news here in Sweden so i don’t think it will affect the popularity for The King and The Crown Princess..

Madeleine seems to be a bit lost about what she should do with the time when she is not working at childhood… But it is a trend we have seen in many countries, that royals who are not expected to inherit the throne struggles to carve out a road for themselves… As most of them have never held a ”normal” job like you and i have, i am not surprised that some of them are struggling and embarks on controversial ”projects”…
 
Madeleine has started a company, Minlen Holding AB, with Chris. She is the CEO and Chris is chairman of the board. Her skincare Minlen will be launched in September. It is a holding company, registered in an office building in Östermalm, where Chris' company Belgravia Advisors AB is also registered.
Madeleine's close friend Ellen Dinkelspiel is also on the board of the company. She says she has no active role in the company and otherwise doesn't comment.
It is Madeleine’s private company, where the business is conducted under the name Madeleine Bernadotte.
Margareta Thorgren says that the court doesn't handle the company's matters because it belongs to the private sector. But the decision to start the company has been made in dialogue with the Royal Household.
(..)
www.expressen.se

Bakom kulisserna på Madeleines nya företag – här är personerna i styrelsen

Prinsessan Madeleine har startat bolag tillsammans med sin make Chris O'Neill. Uppstarten kommer bara veckor innan lanseringen av prinsessans hudvård. Företaget har båda makarna i styrelsen – och en av Madeleines bästa vänner.
www.expressen.se www.expressen.se
 
Last edited by a moderator:
You must log in or register to reply here.

Similar threads

Marengo
General Discussion about Royal Residences 3: Dec 2025 -
Replies
8
Views
1K
An Ard Ri
An Ard Ri
iceflower
Victoria, Daniel and Family, General News Part 6: January 2026 -
Replies
4
Views
1K
LadyFinn
LadyFinn
Marengo
General News for Charles III and Queen Camilla 3, Oct 2025 -
2
Replies
33
Views
4K
iceflower
iceflower
Somebody
Grand Duke Guillaume, Grand Duchess Stéphanie & Family, General News, part 1: October 2025 -
2
Replies
31
Views
5K
iceflower
iceflower
Marengo
General News for the Wales Family 4: August 2025 -
3 4 5
Replies
146
Views
20K
Somebody
Somebody

Latest posts

Back
Top Bottom