There has been mixed reactions here in Sweden as well… But according to The King’s decision from 2019, It is The King and The Crown Princess who together with The Queen and Prince Daniel that is Sweden’s foremost representants within the country and towards other states. When Princess Estelle has reached adulthood she is also expected to represent Sweden on a stately level.
Prince Carl Philip and Princess Sofia works with their own charities and patronages, as does Princess Madeleine (who has far fewer than her brother)
Yes, Madeleine has only a couple patronages. Carl Philip and Sofia have their own Foundation and also Project Playground + Carl Philip is the patron of about 15 charities. Unlike Victoria and Daniel + Carl Philip and Sofia, Madeleine didn't start her own Foundation, so I thought she would work full time at the World Childhood Foundation especially now when she moved back to Sweden.
At Swedish press:
On Monday, the royal family and Princess Madeleine announced that she will launch her own skincare brand, Minlen, together with Weleda. This was announced via a press release and on Princess Madeleine's Instagram, in a post where Weleda is tagged but is marked as an advert. This may violate the law.
"When companies, including influencers, market a product or service, it must be clearly stated that it is advertising. Hidden marketing is prohibited. If marketing is mixed with other information, the requirement for clarity is particularly high because it can then be difficult to distinguish what is marketing," the Swedish Consumer Agency writes on its website.
När prinsessan Madeleine meddelade att hon kommer lansera ett eget varumärke gjorde hon det på Instagram – men reklammärkte inte inlägget. Det kan bryta mot lagen.
www.resume.se
Princess Madeleine will sell skin care products together with a controversial company – which is skeptical of vaccinations.
Prinsessan Madeleine ska sälja hudvårdsprodukter tillsammans med Weleda. Företaget är nära förknippat med antroposofisk medicin. En vårdinriktning känd för sin skepsis mot vaccinationer.
www.aftonbladet.se
The professor about the princess's new collaboration: "Selling scam products"
Menar att företagets produkter kan förvärra sjukdom • ”Inte ett seriöst företag”
www.tv4.se
Svensk Damtidning's editor-in-chief Johan T Lindwall spoke about Madeleine's new venture at Efter fem on TV4.
- I was both surprised and not surprised. Madeleine goes her own way and that is well known.
But being royal and at the same time launching a skincare brand is something that can be easier said than done. Although it could be problematic, Lindwall believes that it could go well for the brand.
- This could be problematic. Everyone knows that it is Madeleine who will release these skincare products and there will be a huge demand. Even if Madeleine would not use the princess title, everyone knows that this is Princess Madeleine of Sweden. I think she will be very successful and you can only congratulate her. But I don't think the king has approved this in the first place, he said on TV4.
I Efter fem på TV4 uttalade sig Svensk Damtidnings chefredaktör Johan T Lindwall om prinsessan Madeleines nya satsning.
www.svenskdam.se