Margareta Thorgren, the Director of the Information department:
– She is happy to have the opportunity to start a company and work with her own brand.
Prinsessan Madeleine blir kungafamiljens svar på Bianca Ingrosso.
www.svenskdam.se
The Swedish press:
Please Madeleine, don't be our Meghan Markle
If Princess Madeleine wants to sell creams, she shouldn't keep her title. Now she is planning to make a Markle. (..)
Sverige behöver ingen Meghan Markle. Om prinsessan Madeleine vill kränga krämer bör hon inte behålla sin titel.
www.expressen.se
Am I shocked? No, not particularly. We live in a society where everything is for sale. Am I surprised? Yes, very much. I didn't see Madeleine selling skin creams coming.
My first thought is that it's daring. Maybe because I'm immediately drawing a parallel to the Märtha Louise circus in Norway. No, Madeleine is not Märtha Louise and she probably won't end up in the same commercial frenzy. But let's be completely honest - being royal and selling gadgets has its own commercial power.
(...)
Prinsessan Madeleine startar bolag och ska sälja hudvårsprodukter.
www.aftonbladet.se
Princess Madeleine becomes an entrepreneur – challenges Bianca Ingrosso
Starts company with Swiss giant.
(..)
Drar igång bolag med schweizisk jätte.
www.breakit.se
Debate: Is it right or wrong for Princess Madeleine to launch a skincare company?
Yesterday, it was announced that Princess Madeleine is launching a skincare company.
Is it right or wrong for royalty to use their name to sell products? Hear a debate between Niclas Malmberg, chairman of the Republican Association, and Stefan Holmström, chairman of the Royalist Association.
Igår kom beskedet att prinsessan Madeleine lanserar ett hudvårdsbolag.”Jag kommer att använda mitt namn Madeleine Bernadotte i mitt arbete med Minlen. ...
www.sverigesradio.se
Svensk Damtidning tells that Madeleine will fly on Friday to Düsseldorf in Germany to launch her new brand MinLen.
The entire international beauty world will be gathered at Messe Düsseldorf, where the Art of Beauty & Health! trade fair is taking place. There Madeleine will make her international debut as a skincare entrepreneur.
Svensk Dam kan avslöja att prinsessan Madeleine flyger utomlands på fredag – för att lansera sitt nya varumärke MinLen.
www.svenskdam.se