Prince Sverre Magnus News & Current Events Part 1: December 2023 -

[Somebody]

Interesting that he is now even doing a solo-event. Is this an indication that he might be a little more active than they previously seemed to anticipate?

 

[Annine]

Now they have also added him to go to a mens soccer world qualifier against Italy together with the King at Ullevål stadium…a fun event of course on paper, but one that will probably end in tears as usual

Whats also interesting is that now three of his events this year will be special olympics/handicap sports. That was very much Martha Louises primary field for as long as she was a working royal.

 

[Blog Real]

Today, Prince Sverre Magnus is attends at a reception at the government’s representative residence for the Norwegian team and support staff at the Special Olympics World Games Turin 2025.

Dette har aldri skjedd før

Prinsen representerer for aller første gang kongehuset alene.

www.seher.no

Her er prins Sverre Magnus på sitt første solooppdrag

Tirsdag kveld holder regjeringen en mottakelse for den norske troppen som representerte Norge i årets Special Olympics. Til stede er også prins Sverre Magnus (19). Det er første gang prinsen representerer kongehuset på egen hånd. Special Olympics World Games, som i år ble holdt i Torino, er...

www.nrk.no

Her er prins Sverre Magnus på jobb alene

Det er første gang prinsen (19) gjør et oppdrag for kongehuset på egen hånd.

www.vg.no

Se bildene: Her kommer han alene

Tirsdag er prins Sverre Magnus alene på jobb for første gang.

www.tv2.no

Det Norske Kongehuset on Instagram: "Prins Sverre Magnus var med å feire den norske troppen som deltok i Special Olympics World Games i Torino tidligere i år 🇳🇴👏🏼 Troppen som tok med seg mange medaljer og flotte idrettsprestasjoner hjem fikk applaus

556 likes, 1 comments - detnorskekongehus on May 27, 2025: "Prins Sverre Magnus var med å feire den norske troppen som deltok i Special Olympics World Games i Torino tidligere i år 🇳🇴👏🏼 Troppen som tok med seg mange medaljer og flotte idrettsprestasjoner hjem fikk applaus fra blant annet...

www.instagram.com

 

[iceflower]

Photos of today shared by the Palace:

Det Norske Kongehuset on Instagram: "Prins Sverre Magnus var med å feire den norske troppen som deltok i Special Olympics World Games i Torino tidligere i år 🇳🇴👏🏼 Troppen som tok med seg mange medaljer og flotte idrettsprestasjoner hjem fikk applaus

20K likes, 85 comments - detnorskekongehus on May 27, 2025: "Prins Sverre Magnus var med å feire den norske troppen som deltok i Special Olympics World Games i Torino tidligere i år 🇳🇴👏🏼 Troppen som tok med seg mange medaljer og flotte idrettsprestasjoner hjem fikk applaus fra blant annet...

www.instagram.com

Prince Sverre Magnus was among those who celebrated the Norwegian squad that participated in the Special Olympics World Games in Turin earlier this year The squad that brought home many medals and great sporting achievements received applause from, among others, Minister of Culture and Equality Lubna Jaffery and Sports President Zaineb Al-Samarai Special Olympics is the world's largest sporting event for people with developmental disabilities.

And an additional gallery from ppe.

 

[princess gertrude]

Does it seem to anyone else, that in these pictures Sverre Magnus looks quite like this grandparents. More so them than his parents.

 

[Muhler]

Is the good Sverre Magnus being eased into the role as spare? We may hope so, because the NRF are running out of people, especially with Ingrid going to Australia.

 

[Tatiana Maria]

Whats also interesting is that now three of his events this year will be special olympics/handicap sports. That was very much Martha Louises primary field for as long as she was a working royal.

I'm glad that Special Olympics/handicap sports won't experience a gap in royal patronage, but I wonder how Princess Märtha Louise feels about Prince Sverre Magnus being slotted into her former niche. It sends a signal that the Royal House does not expect to return her to a public role anytime soon.

 

[Annine]

Yes I think there is no way back for her, and I dont think there is much public support for it either. This seems a good arena for Sverre Magnus if he should do something now and then.

He looked very relaxed and friendly with the participants, he used to be shy but seems happy and relaxed and answered a question from the press who were there.
It looked like he had no adjutant with him like Ingrid always has, but was with his mothers private secretary.

 

[Muhler]

Yes I think there is no way back for her, and I dont think there is much public support for it either. This seems a good arena for Sverre Magnus if he should do something now and then.

He looked very relaxed and friendly with the participants, he used to be shy but seems happy and relaxed and answered a question from the press who were there.
It looked like he had no adjutant with him like Ingrid always has, but was with his mothers private secretary.

Perhaps it's a test-run, before it may become official that Sverre Magnus will have an official role. If so, we may expect to see him doing more like this: I.e. light introductory work for the NRF. Akin to what you do when someone marry into a royal family and is quietly eased into the new role.

 

[PrincessofEurope]

Good to see him doing this engagement - I think in the future if he has a small official role this would be good for the family considering the health of his grandparents and mother.

 

[Hans-Rickard]

While i am trying to not read too much into this as it has only happened once - I hope this is a first step of a reversal of the previous statement that he will have no future as a working royal…

I don’t expect anything to happen soon (his mother having already announced that he too will be going into full time studies) but i really hope they are wise enough to not write him off completely.

 

[Tatiana Maria]

the previous statement that he will have no future as a working royal…
[...]
(his mother having already announced that he too will be going into full time studies)

When were these statements made? I am only aware of the statement that he would not become a full-time working royal.

My interpretation of the Crown Prince's comment in 2023 is that he intended his younger son to become a part-time working royal:

Interviewer: We know what's expected for Princess Ingrid Alexandra, but what role will Prince Sverre Magnus have when he's grown?

Haakon: As I see it, he has to find his own path. It's Ingrid who will take over the role. Magnus will certainly participate in some things, but I think he probably won't have a full-time official role. That's not the plan. So he has to find something he's interested in pursuing in life.​

Kronprins Haakon fyller 50 år: – Nå er det 50-årskrisa som gjelder

Han ble aldri surfekonge på heltid. Som Norges tronarving ligger den største oppgaven fortsatt foran ham. Men først setter kronprins Haakon kursen mot 50-årene.

www.nrk.no

By "participate in some things" I assume he meant official duties, given the second part of the sentence. And if Magnus weren't meant to become a part-time working royal, there would have been no need to include the words "full-time" in his answer.

 

[Somebody]

And when did his mother announce that he will be going into full time studies? The latest official communication that I am aware of from the court stated that he would "spend this six months traveling, and plans for the fall are not yet ready"

See: this post by Iceflower

Tatler is also speculating about his future: The rise of Prince Sverre Magnus

 

[Princess_Eleanor]

And when did his mother announce that he will be going into full time studies? The latest official communication that I am aware of from the court stated that he would "spend this six months traveling, and plans for the fall are not yet ready"

See: this post by Iceflower

I think Mette-Marit might have said this about Ingrid Alexandra, not Sverre Magnus, at some point?

 

[Prinsara]

From certain angles and expressions he now looks quite a bit like a blond, huskier version of his dad.

Which is interesting because it was almost all MM before.

 

[Lori138]

From certain angles and expressions he now looks quite a bit like a blond, huskier version of his dad.

Which is interesting because it was almost all MM before.

It is interesting how different people see different things. I think he looks like a young version of his paternal grandfather, but also has some MM in him.

 

[Prinsara]

It is interesting how different people see different things. I think he looks like a young version of his paternal grandfather, but also has some MM in him.

I’d be really interested to know what you see of Harald considering as a young man he was dark-haired and lithe and looked a lot like his mother Märtha.

 

[Countessmeout]

I get the impression of him doing a few events might be in response to the negative feedback of him not joining the military. For whatever reason they have chosen not to reveal why, likely he failed conscription, wanting to keep it private matter.

Having him spend a year vacationing was adding to it. As they never called it a gap year, or made any future plans known. Having him step up and do a few official events, takes some criticism away. Showing he is not simply having fun and letting loose.

From what Haakon has said its pretty easy to guess that Sverre will be a part-time royal. He will do events here and there but have the freedom to have a career. They likely have learned well from his Aunt, that he needs flexibility to make his own money as he won't have a huge appenage to live off, but also some more guidance so he doesn't go chasing angels or something else.

I'd not be surprised if we heard in coming months he is enrolling in college and moving forward.

 

[akina21]

I get the impression of him doing a few events might be in response to the negative feedback of him not joining the military. For whatever reason they have chosen not to reveal why, likely he failed conscription, wanting to keep it private matter.

Or he doesn't want to go. Which he is free to do.

 

[Tatiana Maria]

From what Haakon has said its pretty easy to guess that Sverre will be a part-time royal. He will do events here and there but have the freedom to have a career. They likely have learned well from his Aunt, that he needs flexibility to make his own money as he won't have a huge appenage to live off, but also some more guidance so he doesn't go chasing angels or something else.

I agree; I don’t perceive his solo event as a sign that the King and Crown Prince are reconsidering their decision for Prince Sverre Magnus not to become a full-time working royal. Before stepping down, Princess Märtha Louise used to carry out occasional solo events as well, even though she and the King decided in 2002 that she would have a career instead of being a full-time working royal.

 

[Countessmeout]

Or he doesn't want to go. Which he is free to do.

Mandatory conscription in Norway. Unless they pulled strings, which would look as bad, he isn't simply free to not. Now if he went and objected heartily, and made himself look like a bad candidate, they could turn him down for conscription.

 

[polyesco]

"Prince Sverre Magnus:
TV 2 reveals: Focusing on film and photography - starting a business
The palace has been tight-lipped about Prince Sverre Magnus's plans for the future. Now TV 2 can report that he has started the sole proprietorship Sverre Magnus Productions. "

TV 2 avslører: Satser på film og foto - starter foretak

Slottet har vært ordknappe om prins Sverre Magnus sine planer for fremtiden. Nå kan TV 2 fortelle at han har startet enkeltpersonforetaket Sverre Magnus Productions. - Veldig interessant, sier TV 2s kongehusekspert.

www.tv2.no

"TV 2 has been in contact with the Palace's communications manager, Guri Varpe.
She confirms that Prince Sverre Magnus has started a sole proprietorship.
– He will use the experience he gains from this to further develop his expertise in film and photography, and learn more about running a business, says Varpe. "

 

[Tatiana Maria]

Thank you, it is interesting to finally learn something of what the prince has been doing after the year of secrecy.

I wonder if the high school track he chose (Information Technology and Media Production) inspired this choice.

More details from the article by Line Barka for TV2:

TV 2 asked how the Prince will balance his work with his role as a member of the royal house (sic) and whether the royal house provided him with rules or advice on commercial activities and business usage of titles. Royal spokeswoman Guri Varpe answered: “The Prince does not use the title in a commercial context.”

The prince’s business address is registered as one of the rental houses at the crown princely estate of Skaugum. Royal spokeswoman Guri Varpe refused to answer whether this means Prince Sverre Magnus is living in this house.

 

[Countessmeout]

I see it as perhaps the opposite, the reason he took that schooling route, not being inspired by it. If he saw himself being say a documentary maker or such, that high school path was the right road for him.

Be great to see what he does with his company down the road. And nice to see his direction he is taking.

 

[JR76]

Royal spokeswoman Guri Varpe answered: “The Prince does not use the title in a commercial context.”

In spite of what Guri Varpe says the owner of the business is registered as "Prins Sverre Magnus"
I get that his title is considered a part of his name and I personally don't have a problem with him using it, but how is this not considered using the title "in a commercial context"?

Virksomhetsopplysninger - Brønnøysundregistrene

Virksomhetsopplysninger fra Brønnøysundregisterene

virksomhet.brreg.no

 

[BJB]

In spite of what Guri Varpe says the owner of the business is registered as "Prins Sverre Magnus"
I get that his title is considered a part of his name and I personally don't have a problem with him using it, but how is this not considered using the title "in a commercial context"?

Virksomhetsopplysninger - Brønnøysundregistrene

Virksomhetsopplysninger fra Brønnøysundregisterene

virksomhet.brreg.no

If Prins is part of his name, then he might have no other option than to use it in an official document.

 

[Mbruno]

Mandatory conscription in Norway. Unless they pulled strings, which would look as bad, he isn't simply free to not. Now if he went and objected heartily, and made himself look like a bad candidate, they could turn him down for conscription.

Or maybe he has a health condition that makes him not eligible to serve.

I don't know how it works in Norway, but there are other countries with mandatory conscription where not all 18-year-olds actually serve. Depending on the country, even trivial things like poor vision might disqualify a candidate.

In other words, enrollment is mandatory (you cannot fail to show up for registration and inspection), but that doesn't mean you will be necessarily called up.

 

[Tatiana Maria]

If Prins is part of his name, then he might have no other option than to use it in an official document.

I don’t know for sure, but I think it is more likely that it is his choice.

Norwegian royal expert Carl-Erik Grimstad stated in 2009 that no Norwegian authority has ever ruled on whether a royal title is part of a name.

Moreover, Norwegian royal expert Dag T. Hoelseth has pointed out that even though the Name Law requires everyone to have a surname, and there is no exception in the law for titled people, the authorities nevertheless allow the royals to not register any legal surname.

So, even when the legal requirements are clear (I don’t know whether there is a legal requirement to use one’s legal name in a business registration), the authorities are willing to allow royals to technically break the law.

Or maybe he has a health condition that makes him not eligible to serve.

I don't know how it works in Norway, but there are other countries with mandatory conscription where not all 18-year-olds actually serve. Depending on the country, even trivial things like poor vision might disqualify a candidate.

In other words, enrollment is mandatory (you cannot fail to show up for registration and inspection), but that doesn't mean you will be necessarily called up.

That’s correct, but the original poster was responding to a suggestion that he is free not to serve if he does not want to serve. It is not quite that simple.

Here is the military’s website on conscription.

Verneplikt

Landet vårt har store landområde og ei lang kystlinje. Vernepliktige er derfor ein berebjelke i forsvaret av Noreg. Tryggleiken vår er avhengig av at stadig nye generasjonar sluttar opp om Forsvaret.

www.forsvaret.no

 

[JR76]

If Prins is part of his name, then he might have no other option than to use it in an official document.

Personally I have no issue with his use of his title, but having an option to do so or not he is in fact using it "in a commercial context"

 

[Tatiana Maria]

It would be unfair to Princess Märtha Louise if she is banned from using her title in a commercial context and Prince Sverre Magnus is not. Are the princess’s businesses registered using her title?