Prince Daniel's Gym and Pre-Wedding Career

[moosey60]

Daniel Westling's Master Training is one of Sweden's most exclusive gyms.
Daniel Westling has trained CP Victoria as well as Madeleine and Carl Phillip. Also under his beld are top celebrities, and well-known peoples.
Daniel Westling started the gym in January 2000. The company has taken in 4.1 million to around seven million crowns. Of that, Daniel and his colleagues have gotten 660000 crowns.
In the summer, Westling changed his red Alfa Romeo for a black Toyota Lexus 200 IS.

--------Westling also invests in [horses]-----------Yay! *cough*, there was really no point in that article at all.....

 

[hrhcp]

is daniel running his gym again in stockholm?

 

[Yennie]

yes he does. He now owns two gyms. The "old" one and a new one, called Master Training Nybrogatan.

 

[Yennie]

Some pictures of Daniel leaving his gym... I belive they were taken about a month ago...

cab
Daniel on his way to the gym
Daniel Westling

 

[Lena]

Oh, that are the "Daniel goes 200 meters to his gym by taxi"-pictures, about which I´ve talked some weeks ago.

Yennie, it´s amazing, that you´ve found out how to enlarge the brainpix-pictures at the very same time like me ( I did yesterday...by comparing the thumbnail-URLs and the URLs of the big pictures)

 

[Yennie]

Daniels gym - en succé som växer

Daniel Westling har all anledning att se glad ut - affärerna går lysande.
Nu planerar han att ge sig in i skid- och golfbranschen.
I väntan på halva kungariket kan kronprinsessans pojkvän Daniel Westling, 30, glädjas åt sina goda affärer. Hans kändisgym har ökat omsättningen och jämfört med föregående år har vinsten nästan fyrdubblats, skriver Dagens Industri i dag.

Väljer sina kunder
Att det är Westlings förhållande med kronprinsessan som lockat nya medlemmar till gymet, tror han inte på.
- Vi hade gott om medlemmar innan dess så det stämmer inte riktigt. Dessutom tar vi inte heller in medlemmar hur som helst, säger han till DI.
Sedan Westling och hans kompanjon Benny Johansson tog över gymet 1999 har omsättningen ökat stadigt. I dag har de elva anställda och förra året omsatte de dryg sju miljoner kronor.

Hårt arbete
- Vi har jobbat hårt sedan vi tog över och investerat mycket i gymet. Dessutom arbetar både jag och Daniel mellan 40 till 60 timmar i veckan som tränare vilket är värdefullt när det gäller att behålla kunder, säger Benny Johansson.
Framgångarna får Johansson och Westling att satsa framåt. Ett nystartat dotterbolag ska etablera ett nytt gym med bland annat yoga och friskvård. Dessutom ska bolaget erbjuda exklusiva golf- och skidresor.

http://www.aftonbladet.se/nyheter/0408/19/NYHETER-19s27-wesyling-75_368.jpg

 

[Lena]

Btw

For ppl, who are interested in the most unnecessary facts (like me )... the guy between Victoria and Daniel is Benny, Daniel´s partner in his business. An other pic of Benny (r): http://www.fitness-magazine.com/januari04/gifs/e2/DSC_0009.jpg

IMO he looks a little bit older than Daniel...wonder if he´s the one, who has more shares (?)

 

[mixer2002de]

For ppl, who are interested in the most unnecessary facts (like me )... the guy between Victoria and Daniel is Benny, Daniel´s partner in his business. An other pic of Benny (r): http://www.fitness-magazine.com/januari04/gifs/e2/DSC_0009.jpg

IMO he looks a little bit older than Daniel...wonder if he´s the one, who has more shares (?)

So Daniel went to the game with Benny. And surprise Vicky was next to them. Ha ha ha. Maybe Daniel should have changed seats with Benny. Anyway in case of romours a good lame excuse for ETW!

 

[Josefine]

I really wonder if Daniel wants to gie up his company it gotta be hard

 

[Lena]

Hjälp! I need the help of Swedes, because I don´t get a part (the bold part) in a swedish article about Daniel´s gym:
http://di.se/Avdelningar/Artikel.aspx?ArticleID=2004\08\19\113778&words=westling

Daniel Westlings förhållande med kronprinsessan har visat sig bli en ekonomisk fullträff. Men Daniel Westling själv tonar ned kronprinsessans betydelse. "Vi hade gott om medlemmar innan dess så det stämmer inte riktigt. Dessutom tar vi inte heller in medlemmar hur som helst", säger han.

What does he mean? I get the words, but not the sense.

 

[Yennie]

Dessutom tar vi inte heller in medlemmar hur som helst", säger han.
What does he mean? I get the words, but not the sense.

It means that people like you and me cannot be members at the gym. You have to be invited.
Meaning: a gym for the rich and famous and their friends

 

[GrandDuchess]

Vi hade gott om medlemmar innan dess så det stämmer inte riktigt. Dessutom tar vi inte heller in medlemmar hur som helst", säger han.

What does he mean? I get the words, but not the sense.

You need the whole sentence to get the picture. English sort of translation: "We had lots of members before then, so that's not really true (denying the importance of his relationship with the Crown Princess, and that she's been an economic hit for him). Besides, we don't just take in/sign on members like that (hip hap)" = meaning, they were succesfull before the Crown Princess, and besides - anyone can't just join. Meaning that you can't just become a member because of who he is and who his girlfriend in, try to become visible to them or whatever - cause they don't take in ordinary folks. Which is true. They are expensive, and I also think they have some kind of system that you have to be recommended or something like that... I can't remember, but there was something...

 

[Lena]

Thanks a lot for your help Yennie and GrandDuchess! So do I get it right, when I go there with 2077 Euro in my money bag to buy an annual card, Daniel Westling would say to me "We don´t need you...goodbye". So I´m not allowed to become member of this little gym (Daniel and Benny have 11 employees...hey, for that price I want a guy, who dries my wet body with a towel...but with 11 employees in 2 gyms this wouldn´t work)?! How snobby is that!
BTW I can´t follow Daniel´s explanation...when here the snow ball-effects rules (you need to know a guy, who is member) then they get the "princess-watchers" anyway. E.g. when a TV-moderator like this Martin Björk has a friend, who wants to go to the gym, then he can become member. And when then this friend would ask his girlfriend to become member, she could ask her friend ("you want to go to a gym, let´s go to Master training there you can watch a sweaty Madeleine lifting weights" and so on.

What do you think of this (Daniel´s tries to deny the "Victoria-effect", this snobby membership-system...)?

I thought both the King and Queen approved of Daniel? He's been on holiday with the royal family and attended Victoria's private birthday celebrations with the family. Surely if the King and Queen did not approve of Daniel he would not be holidaying with them.

I agree with Alexandria...Daniel is accepted in the Royal family. And even when it would be true, that the king isn´t too fond of Daniel Westling, it though seems, that a happy daughter is more important for him than the crown (otherwise he wouldn´t spend his holidays with Daniel)

 

[Lena]

What does he do?

Daniel Westling is part owner of 2 gyms in Stockholm. He also works there as personal trainer...and he and his business parter now want to expand (they want to sell skiing and golfing-trips)

 

[La la]

It means that people like you and me cannot be members at the gym. You have to be invited.
Meaning: a gym for the rich and famous and their friends

I don't think she has any "ordinary friends". I believe Victoria hobnobs with people from the higher echelons mostly if not only, that to say recruit the right kind of clientale for him. I'm sure his relationship with her has boosted his business whether he wants to admit it or not. On the other hand, I do not think he used her as a platform to promote his business as some seem to speculate. It's probably a by-product of the hype, which he dislikes.

Also I find it odd that his employees are so scarcely paid. I believe his employees earn around 9000 crowns which is not much.

 

[Lena]

Also I find it odd that his employees are so scarcely paid. I believe his employees earn around 9000 crowns which is not much.

9000 crowns a month? That´s really meager. Maybe Mr. Westling is saying to them "You can work with Stockholm´s creme de la creme, therefore you should be more than satisfied with your pay-offs and your 80 hours-week and the mobbing through me, the future king of Sweden"

When you say "no ordinary friends" I wonder if Victoria really hasn´t such friends. She seems so down to earth...on the other hand it´s surely not easy to find out, if the person in front of you don´t want to use you (and your title) to raise. Further I´ve heard, that Swedes mostly prefer friends, which they know since their school days (don´t know if it´s true) and in the case of Victoria this might be especially true, since she hasn´t studied in Stockholm or worked with other people (who aren´t in their mid-fifties like ETW) for a longer time...there it´s surely not easy to make friends and so she stays with those she knows from her private school.

 

[La la]

Exactly. Did she go to state-owned schools like the rest of us? No. Does her parents mingle with average "Svenssons"? No, and by dint of this limitation most of her intimate friends are known to belong to the 'educated' elite. Her close friends perfectly reflect what social stratification she has been subjected to. And hanging around in kharma and in Daniel's topnotch gym doesn't really change anything. Her being down-to-earth have nothing to do with what I tried to emphasize. In fact, her down-to-earth aura is what I like the most. I meant to say that she hasn't been given the opportunity to choose her friends from an early stage in life and she doesn't come across as someone who easily opens up. And if her relationship with Daniel fails I'm sure it will take some years for her (or if) to let another man into her life.

 

[Yennie]

Did she go to state-owned schools like the rest of us? No.

Actually, she did! From the age of 7 until 13 she and her siblings went to very "normal", state owned schools. Yes, the schools were located in a area, Bromma, where many with higher education etc lives, but the classmates were still quite "Svensson" like...
But since they got older and began their studies at Enskilda Gymnasiet, a upper class school, their friends got more posh and not so Svensson like.

 

[Lena]

And is Victoria still friends with any of these guys and girls from Bromma? Carl Philip said he is, but what about Victoria?
And talking about friends, there´s one thing I´ve wondered for a longer time...in the book "Victoria Victoria" (you have it Yennie, right?) there´s on page 39 a picture of Victoria in a cafe with friends (the captions says "friends") but who is this girl next to Victoria?? She doesn´t look like one of the friends of Victoria we know, but more like a french student.

And as this is the Daniel W.-thread...when I´m honest I ´m now a little bit disappointed of Daniel W. or let´s say my sympathy for Daniel (which has grown in the last couple of months) has gotten some "scratches". To me it looks now, as if Daniel (and his partner) wanted to become part of Stockholm´s society from the very beginning. Well, probably it´s not true, that he´s just together with her out of business reasons, but for me a strange feeling of distrust stays.

 

[La la]

Sorry for using 'state-owned'. Yes, the Smedslätteskolan is as state-owned as the royal family. However, it was carefully chosen by the royal couple for obvious reasons and I take it as the cleavage becomes more visible when you get older.

 

[hrhcp]

How many gyms does Daniel run now ?
- last I heard, he had two.

Has he hired Madde to run Gym #1, and is he contemplating Emma for Gym #3?

 

[Dennism]

I´ve saved one picture of them at photobucket...so that later users can also see Daniel´s palace (he has indeed the most beautiful flat of the 3 partners of the Royal children)

http://img.photobucket.com/albums/v321/lena1953/Daniel1.jpg

The training business in Sweden must be very profitable. Must be a lot of out of shape Swedes out there.

 

[Yennie]

Crown Princess Victoria & Daniel W. Current Events Part 8 (April 2005-June 2005)

Daniel opens a new gym in Stockholm!

Westling öppnar ett nytt lyxgym

– Daniel vill starta ett imperium i branschen
Kärleken till Victoria gör honom rik.
Nu öppnar Daniel Westling sitt tredje lyxgym i Stockholm.
– Han skriver på kontraktet vilken dag som helst, säger en källa.


Det lönar sig att vara tillsammans med en kronprinsessa.
Sedan Daniel Westling, 31, blev Victorias pojkvän har hans företag, lyxgymkedjan Master Training, ökat sin vinst med nästan 400 procent.

Fler och fler kunder
Den rika kundkretsen har svällt och i maj 2004 expanderade Daniel och hans kompanjon Benny Johansson verksamheten med en ny träningslokal på Nybrogatan i Stockholm.
Där tränar bland andra kronprinsessan Victoria och prinsessan Madeleine i dag.
Nu planerar han att öppna ett tredje gym i Stockholms city.
De nya lokalerna ligger i korsningen Norrlandsgatan/Lästmakargatan, en exklusiv adress vid Stureplan.

Lyxigaste i stan
Enligt Aftonbladets uppgiftslämnare ska det nya gymmet bli det lyxigaste i hela stan.
– Daniel siktar stenhårt in sig på toppskiktet i samhället. Jag tror att han vill starta ett imperium i den genren, berättar en källa.
Att bli medlem på Westlings gym kostar 15 000 kronor per termin. Bland de omkring 400 kunderna märks höga företagsledare, tv-stjärnor och gräddan av Stockholms societet.
Ett annat projekt som Daniel Westling arbetar med är en spa- och friskvårdsanläggning vid Ulvsunda slott.

http://www.aftonbladet.se/vss/nyheter/story/0,2789,636988,00.html

 

[Lena]

How long is here "termin". 15000 SEK mean 2120 $...but I don´t know, how long a termin is. Half a year or a full year?
A third gym...hmmmmm. I don´t understand this guy and with my knowledge of economy (which isn´t very big...maybe others with more insight in the management of middle sized businesses can prove me wrong) I guess in Victoria´s position I would think about a separation asap.
As much as I know Benny has owned the bigger part of the first gym. I think he has invested 2 thirds and Daniel 1 third. According to this Benny got more of the profit, but probably he also had to pay more back (to the bank and the investors). Then they have invested in the second gym. I don´t know, who has here invested more, but both guys had then probably not much left from the profit they made with the first gym. The circle of good paying customers is growing fast. This would mean about 850000$ (the article says, they have about 400 customers) a year (when a termin means "term"...then 1700000$). This seems much, but without the taxes and the "keeping costs" it´s much less. And when you buy then a third gym at an exclusive adress (Aftonbladet says Stureplan, which is quite exclusive) then you can´t save much money at the bank, you can just take out the costs for living (car, food, apartment...). So when Daniel has invested in the third gym, then he has probably debts right now. When one wants to get out of a business, wouldn´t it be then wiser to give the business over to the new part owner without debts?
Well, maybe the third gym is completely the project of Benny...when there are plans to lead the business without Daniel, Benny either needs a lot of money to "buy" the parts from Daniel...or maybe there´s already an third owner in the background, but this one would then also get a lot of the profit. Daniel would become something like an employee. Wouldn´t it be then wiser to get out of the business fast?
Well, after writing this I´m more confused than before. Maybe newspapers will find out more about the finances of Mastertraining AB. At the current point I´ve the feeling, there´s something fishy about Daniel, his plans and the relationship to the crown princess.

 

[Gita]

Gym

I must admit Lena I have to agree with you here, something is fishy with Daniel.

I am really surprised he has opened another gym.

Is this new gym in Stockholm?

 

[Yennie]

1 termin (= term in english?) is half a year, for example January to june...

 

[marezdote]

My guess if he is opening another gym there isn't going to be an engagement anytime soon.

 

[Lena]

1 termin (= term in english?) is half a year, for example January to june...

Thank you for the clarification, Yennie. So a customer has to pay 4240 $ a year! (and as my brother said "And then one additonally has to make sports" )
I don´t know...maybe this is something, where business men or ppl in the show biz can socialise with each other and can make contacts. But for that money I would get myself a personal trainer + euquipment for my home.


@Gita
Yes, the new gym is in Stockholm. In fact the gyms are all extraordinary close together. To show you how close, I´ve added two maps. The first map shows all three gyms (Master Training Regeringsgatan was the first one, the one in the Nybrogatan followed and now one in the Norrlandsgatan will follow). The second map shows the gyms in a bigger context (Here you see a much bigger part of complete Stockholm)

 

[Gita]

Gyms

Thank you Lena.

I thought Daniel would have not had his three gym so close together.

 

[Lena]

Thank you Lena.

I thought Daniel would have not had his three gym so close together.

You are welcome. Yeah...yeah, Daniel knows, where Sweden´s well-off people live