miche
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Paying celebrities - where do charities draw the line? | Third SectorIs it ever justified to pay a famous person to support or promote a charity's cause? Celebrity agents are happy to say that it is justified and that it does happen, but charities are more reluctant to be drawn on the issue.
An exception is World Vision, which says that it rewards its 'artist ambassadors'. The international children's charity has paid £28,000 to Sadie and the Hotheads, a folk-rock band fronted by the Downton Abbey actor Elizabeth McGovern, for their "time and resources" involved in promoting the charity at their concerts.
The good causes of the famous ‘benefit themselves more than the charities’ | The Independent” In addition, World Vision has paid her band £28,000 to fund the recording of their latest album and a UK tour, in return for which they have agreed to promote the charity.