An opportunity for another media de-construct...
A reader must reach the second-last sentence of the article to discover the nature of James Middleton's association with the company:
Mr Middleton only became involved in the company in June this year, and works on a part-time basis assisting in the development of the company.
Mr Middleton is not formally employed by Forestry for Life
...which sets him at some distance from the article's headline and opening sentence:
Kate Middleton's brother...facing City enquiry
Kate Middleton's brother is embroiled in an investigation by the City watchdog.
...whereas the truth is that James Middleton is not facing an enquiry, is not "embroiled", and is not being investigated.
There are some examples in this article which illustrate how stories can be constructed with a mixture of fact, irrelevancies, juxtaposition, half-truths and cliches:
Actions by the Financial Services Authority ("
urgent forensic investigation", "
formal investigation", "
court order freezing Forestry for Life's assets") sound very serious but are preceded by "if...may...could" and therefore purely speculative.
The
Mail considers the fact that James Midddleton "
has holidayed with William and...Kate" significant. However, its placement between "
going to court for an order freezing Forestry for Life's assets" and "
employed by a company being scrutinised by the FSA" is an unsubtle attempt to place a fact or event within a negative context and thereby colour the event itself. Call it manipulative juxtaposition or negative framing, or just plain irrelevant.
James's claimed "
appetite for self-promotion" looks to be on the lean side when stood up against the two examples provided: a two year-old interview in
Hello! about his cake business and a newspaper article from early 2010 where he "spoke of his passion for baking". The statement that such "self-promotion" has "
set alarm bells ringing" neglects to tell the reader with whom the bells are ringing and appears more a tired cliche making up for lack of substance.
It's also reasonable to ask why, if James has such an "
appetite for self-promotion", it's taken the
Mail two months to discover where's he's working.
Whatever one makes of "
Kate Middleton's brother...facing City enquiry", there is one certainty:
If there is nothing untoward with the business operations of Forestry for Life, the
Mail won't be presenting that news in the same manner as it has presented the current story.