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  #381  
Old 09-19-2020, 08:00 AM
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Originally Posted by LadyFinn View Post
Unlike many other countries, the pandemic in Sweden is now under control and the Swedish royal family can act a little differently than its European counterparts.
Now the king wants to show his solidarity with everyone who has been affected by the pandemic in various ways and the entire royal family will go out into the country to find out about the situation.
- The King thinks it is important to meet all 21 counties in the near future, says Margareta Thorgren.
It is the royal couple, the crown princess couple and the prince couple who will distribute the visits among themselves, and they will also continue during the spring. So far, no dates have been nailed down.
- The program is developed based on the needs and challenges that each county has, says Margareta Thorgren.
"Has been stressful"
Business, culture, care and care are parts that will be affected and the Public Health Agency's restrictions will be followed.
- The challenge will be that even in ordinary cases there will be large crowds when the royal family visits different places. We are usually transparent and open, but we will not be able to be this time.
Is it not also a health risk for the king and queen who are over 70 years old?
- A pandemic is always that, but if you stick to the restrictions, we see that it is possible to implement.
How has the royal family experienced the pandemic?
- It has been stressful for everyone, it is important to find a new kind of everyday life and it is an adaptation that is quite the same for everyone, says Margareta Thorgren.
The Swedish royal family has never worn a mask, completely according to the Swedish recommendations.
Kungahuset bryter isoleringen _ Aftonbladet
Why do the Swedes feel the need to stress that they are so different than other European countries? And why brag about not wearing masks?

Currently, the pandemic is indeed under control, however, as in other countries, we have seen that can be temporarily and might easily change over the next weeks or months. Sweden got to it's current level by mid-July, which was about 2 months later than many other European countries and it was at an enormous cost of 580 deaths per 1 M inhabitants (the same level as Italy; and much worse than its neighbors Denmark (110), Finland (61) and Norway (49)).

In addition, how is the royal family visiting various places in the country that different than for example the royal couple in the Netherlands doing a regional visit and the king's older mother and aunt also having restarted their activities? And they typically don't wear masks either... Or Charles and Camilla having resumed their visits supported by among others their heirs. I hope each royal family is complying with their country's regulations and tries to stay safe both to not be infected themselves and not infect others unknowingly.

It seems the Swedes feel the need to prove themselves...
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  #382  
Old 09-19-2020, 09:13 AM
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Originally Posted by Somebody View Post
Why do the Swedes feel the need to stress that they are so different than other European countries? And why brag about not wearing masks?

Currently, the pandemic is indeed under control, however, as in other countries, we have seen that can be temporarily and might easily change over the next weeks or months. Sweden got to it's current level by mid-July, which was about 2 months later than many other European countries and it was at an enormous cost of 580 deaths per 1 M inhabitants (the same level as Italy; and much worse than its neighbors Denmark (110), Finland (61) and Norway (49)).

In addition, how is the royal family visiting various places in the country that different than for example the royal couple in the Netherlands doing a regional visit and the king's older mother and aunt also having restarted their activities? And they typically don't wear masks either... Or Charles and Camilla having resumed their visits supported by among others their heirs. I hope each royal family is complying with their country's regulations and tries to stay safe both to not be infected themselves and not infect others unknowingly.

It seems the Swedes feel the need to prove themselves...

I don't get the feeling at all that the article is trying to brag about something, just describing the situation. Perhaps some nuaces are lost in translation?

The infection rate is unfortunatly going up again in many other european countries, but so far it's not here in Sweden. There are more cases per 100 000 people in (as an example) Norway and Denmark - it's been the other way around for the last 6 months, so my feeling is that the author mentions this since it's kind of a reversed situation.

The part about the royal family not wearing masks when they are out in public is - as I read it - just a nod to the fact that they are indeed following the Swedish guidelines set by the local authorities. So are other royals.
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  #383  
Old 09-19-2020, 09:17 AM
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Originally Posted by Somebody View Post
Why do the Swedes feel the need to stress that they are so different than other European countries? And why brag about not wearing masks?

Currently, the pandemic is indeed under control, however, as in other countries, we have seen that can be temporarily and might easily change over the next weeks or months. Sweden got to it's current level by mid-July, which was about 2 months later than many other European countries and it was at an enormous cost of 580 deaths per 1 M inhabitants (the same level as Italy; and much worse than its neighbors Denmark (110), Finland (61) and Norway (49)).

In addition, how is the royal family visiting various places in the country that different than for example the royal couple in the Netherlands doing a regional visit and the king's older mother and aunt also having restarted their activities? And they typically don't wear masks either... Or Charles and Camilla having resumed their visits supported by among others their heirs. I hope each royal family is complying with their country's regulations and tries to stay safe both to not be infected themselves and not infect others unknowingly.

It seems the Swedes feel the need to prove themselves...
Although most Swedes support the government's handling of the pandemic few feel it necessary to prove a point here. We're very much aware of how many of our compatriots have died during the last few months.
The post by LadyFinn is only an excerpt of an article in Sweden's biggest tabloid Aftonbladet and except for a few quotes from Margaretha Thorgren it's the paper's take on the visits and the pandemic not that of the Royal family.
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  #384  
Old 10-11-2020, 08:26 AM
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- Previously, the focus was on their spouses, now it's time for queens to appear. These women have meant a lot to the monarchy, says author Karin Tegenborg Falkdalen.
Ever since she was a little girl, Karin Tegenborg Falkdalen has been fascinated by the royala. Especially during their excursions to different castles with grandma and grandpa.
In her new book "Swedish queens" she goes through the queens from the Vasa period to today. And then as now, queens in different times have meant a lot to ensure the survival of the monarchy by giving birth to an heir.
In 1976, something revolutionary happened in the royal family, when Silvia became queen?
- Well, when she came it was written that she would help open up and modernize the Swedish royal family and I think she has done that. I think there has been more focus, she is a competent professional woman who works hard at the king's side. The Queen has professionalized the whole thing. I think she has meant a lot, many also talk about her being very charismatic and representative by the king's side.
- And it is also something that goes again, very dutiful. She has made statements in several interviews that she wants to be a support for the king. She has been by his side for almost 50 years.
How could Crown Princess Victoria develop the role of queen?
- They have been careful to train her in the role from childhood so that she is well educated and has a broad foundation to stand on. Symbolically, it can mean a lot that she is a woman who will take over a role that is very masculine coded - and then she has daughter Estelle who comes after her. There will be two queens on each other. It gives a modern touch to the monarchy as an institution on a symbolic level, I think.
But she must also ensure that the monarchy lives on?
- Yes, there is still a lot of tradition, but hopefully the individual can also be more expressed. Monarchy is very much based on tradition, history and continuity. The Crown Princess well anchored in that. It will be exciting to see, but it is a good start, I think, that we can get more women on the throne.
- Danish King Fredrik IX, who married Princess Ingrid of Sweden in 1935, wanted a modern and conservative wife at the same time. I've been thinking quite a lot about it, that it can probably fit in quite well with today's queen role as well.
Drottningens tid är nu _ Aftonbladet
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  #385  
Old 10-17-2020, 03:19 AM
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Obviously people are still interested in royals, Svensk Damtidning ("The royal weekly magazine") tells about their success.

Svensk Dam's success figures - increased by 50 percent!
Svensk Damtidning goes against the trend in the media world - and is only growing!
Svensk Damtidning has long been one of the Swedish people's most important sources for royal news. And the fact is, we're just getting bigger.
New figures from the measuring institute Kantar Sifo show that Svensk Damtidning has shown a senseless development. If you combine both print and digital, the range has increased by as much as 50 percent - in just one year!
Our editor-in-chief Johan T Lindwall is of course more than satisfied.
- In this new survey, which looks back a year, Svensk Damtidning goes from 384,000 to 576,000. An increase of one year of over 50 percent. These are exceptional, incredible numbers. Last quarter, we increased by 32 percent. These are very gratifying figures, figures that should really be impossible. 50 percent in one year, says Johan T.
How then can we have made such colossal progress? According to Johan T, this is due to Svensk Dam's clear digital strategy.
- We have really decided that we will be in the first place, at the forefront, in digital development. When we started we were quite small digitally, today we are the largest player in the digital market when it comes to royal events. And we see it, that when there is big news on the royalty front, Svenskdam.se is the news source you are looking for. It used to be the evening papers, now we have taken over that role. It feels incredibly fun to see this result. Now we can only increase even more and see that we have the audience with us, that they see us as the main source of royal coverage. And we have also broadened lately, so it will be exciting to see what the surveys show in the future. Now we are happy with this - 50 percent!
Svensk Dam växer digitalt – ökar med 50 procent _*Svensk Dam
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