Ned RockNRoll- that's such a wacky name change when there wasn't anything wrong with his original name- Ned Abel Smith. Still it's different!
I suppose the couple's profile isn't high enough in the UK to just have themselves on the front cover alone. Interesting but not surprising of Hello! to have to resort to using Beatrice as a big drawcard. Not forgetting the frequent reference to him being a nephew of Sir Richard Branson.