Charlotte Casiraghi, Face of Gucci Campaign

  March 7, 2012 at 4:59 am by

The Italian fashion label Gucci yesterday launched a new campaign featuring Charlotte Casiraghi as its main face.

View the full image at Hello!

In a series of photos and a video promoting the label’s new ‘Forever New’ advertising campaign, Ms Casiraghi is photographed in what may be her most natural setting – a horse stable. The photographs were taken by Peter Lindbergh, and feature Charlotte with her horse, Carryduff.

The advertising campaign was orchestrated by both Gucci’s Creative Director, Ms Frida Giannini, and Ms Casiraghi. The campaign will run for two years, with the 25-year-old to be shot by four of the best fashion photographers.

Charlotte has been associated with Gucci for several years, wearing a custom-designed riding wardrobe in her equestrian competitions. She has also participated in the International Gucci Masters, held annually in Paris.

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One Response to Charlotte Casiraghi, Face of Gucci Campaign

  1. There’s a haughty British comment which applied (looking down one’s nose) they say: “They were in commerce, you know.”

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