Hello runs sugary articles about celebrities. Kate is Prince William's girlfriend and isn't hideous, and so she ends up on magazine covers. People buy the magazines, and so magazines with Kate's picture on them continue to be produced. I don't see the hand of Middleton self-promotion here, because IMO they don't need self-promotion. They've never invited HELLO into their home, and Kate has never done a glamour spread like Sophie Rhys-Jones did before her engagement.
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