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by Ella Kay I do wonder if Hello! is trying deliberately to set themselves up as an opposite to the Daily Mail and other papers and magazines who are so negative about Kate. Perhaps they're wagering that, if they keep the positive press going, Kate would be friendlier to them later if she does end up engaged to William? (Or, would be willing to grant them an interview if the pair does end up breaking up for good at some point?)
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IMO you are right. As much as DM comes up with harsh or partly disgusting stories, Hello does the sugary part. Could be that its their intention to get the big stories lateron in case of an engagement etc but isn't this Hello's part anyway? They are usually very royal-friendly and not one of the "revealing" mags; they are the ones with the glossy pictures and blah blah harmony article, even for celebrities.
HELLO! exclusively reveals the truth about William and Kate
Nobody from the Middletons has spoken officially to Hello but this kind of coverage at this stage has to come from somewhere, I am not saying it's the Middletons themselves but somebody who has an interest in promoting both sisters. I am not sure though that this "positive" coverage (Pippa, the top socialite and Kate, the most loyal = suitable person on the planet, still waiting for Prince William) will actually be received in a positive way by the readers / public. My problem with the coverage is that it's pure celebrity and it does Kate not do any favours to be seen with her celebrity sister or even with the young royals, falling out of clubs as long as there is no substance to the Wills'n'Kate relationship in the public eye.
For now they are only dating and due to William's commitment to the army are bound to date for another few years. People think more and more, if somebody still doesn't know after six or seven years whether the person he or she has been dating is "the one" or not, it's probably not meant to be. We don't know but in public reception William is the one who doesn't seem to want any commitment what forces Kate to wait and wait and wait. If she kept a low profile while waiting, fine, but appearing like a celebrity in glossy magazines is not helpful and the people behind such stories might be pro-Kate but very naive and guilty of misjudgement of the impact on Kate's image, as her actions are seen more and more as desperate and attention-seeking in order to keep her grip on Prince William, having already "invested" so many years.