Princess Madeleine Current Events Part VI (August 2004-January 2005)

[Yennie]

De shoppar vilt - gratis


FÖRSER SIG FRITT Kronprinsessan Victoria, prins Carl Philip och prinsessan Madeleine är Sveriges mest eftertraktade reklampelare, åtminstone om man får tro butiksinnehavarna i Stockholm. När kungabarnen hittar något de vill ha behöver de inte hala fram plånboken - de ger butikerna så bra gratisreklam att de slipper betala.
Foto: PER-OLOF SÄNNÅS

Prinsen och prinsessan får kläder för tusentals kronor


Prinsessan Madeleine och prins Carl Philip får kläder för tusentals kronor av lyxbutikerna i Stockholm.
Men de betalar inte.
- Vi ser det som bra marknadsföring, berättar en av de butiksanställda.
Prinsessan Madeleine och prins Carl Philip är goda för ungefär 20 miljoner kronor var. Ett av deras stora intressen är mode och syskonen besöker regelbundet Stockholms mest exklusiva klädbutiker.
Aftonbladet kan i dag avslöja att kungabarnen vid flera tillfällen har tagit emot dyra märkesplagg av butikerna - utan att betala.
Det rör sig om skjortor, skor, jeans och tröjor, värda tusentals kronor.

"De fotograferas jämt"
I flera butiker jublar man när Madeleine och Carl Philip har varit på besök.
- Det är ingen hemlighet att kungabarnen är superbra marknadsföring för oss. De fotograferas jämt. Särskilt Madeleine har ju blivit en trendsättare för unga tjejer, berättar en butiksanställd.
Även Madeleines pojkvän Jonas Bergström och Carl Philips flickvän Emma Pernald har sponsrats med kläder när de har besökt butikerna med sina partners.
- Hela gänget har alltid det senaste modet på sig, till och med de fräckaste skärpen och mobiltelefonerna. Madeleine vill gärna betala, men då insisterar personalen på att det absolut inte går för sig, så hon har fått en hel del gratis, berättar en av kungabarnens vänner.
Hovet har som princip att inte ta emot kläder från företag som söker marknadsföring.
- Däremot är det en annan sak om "moster Agda" skickar en stickad tröja till någon av prinsessorna. Då ses det som en gåva från en privatperson, säger hovets presschef Ann-Christine Jernberg.
Att kungabarnen tar emot gratis kläder i butiker kommer som en överraskning för henne.
- Det visste jag inte, så det här måste jag undersöka vidare, säger hon.

Får fri sprit på krogen
Aftonbladet har tidigare avslöjat att Carl Philip och Madeleine har fått gratissprit av krögarna i Stockholm.
Kungabarnen kommer även i fortsättningen att få kläder av butikerna.
- Ja, här i Sverige har vi inga filmstjärnor. Vi har kungafamiljen och det är klart att vi vill att de ska marknadsföra oss, säger en butiksinnehavare.


Daniel Nyhlén
Publicerad: 2004-10-13

[Lena]

One of these "makes me jealous"-articles. Anyway, I would pay for the clothes in the case of the Royal children, otherwise they work as promotional models for these companies! And as we all know modern Royal houses shoud avoid this.

[GrandDuchess]

I absolutely agree with you Lena - it's not good for the Royal Family to become associated with companies and brands like this... Some comfort in the fact that the "friend" in this article says that at least Princess Madeleine wants to pay, but that the shopkeepers insists... She - as Princess of Sweden and daughter of The King - should set down her foot and say "I want to pay - end of story!". Hopefully the Court is now aware of this, and perhaps they will take it up.

[Lena]

I´ve found an english article about the clothes for free. I´m not sure about the source, a poster named Brooklyngirl on the crown princess Mary MB has posted it:

NEWS IN ENGLISH
SWEDEN:
Royal children used in marketing

Carin Pettersson 13.10.04 12:18

Swedish stores annually give away tons of clothes to Princess Madeleine and Prince Carl Philip because it is considered to be a good marketing technique.
Foto: Lise Åserud / SCANPIX / POOL

Employees at several Swedish stores, which carry the hottest designer clothes, admit willingly, when asked by the Swedish paper Aftonbladet, that they provide clothes for the two youngest members of the Swedish Royal family without asking them to pay a dime.

Great marketing
The two of them has allegedly accepted jackets, pants, sweaters, and many other things on several occasions, reported the paper.

«It is no secret that the Royal children are a great way of marketing our products. Particularly Madeleine is a creator of trends among young women,» said one employee at one of the stores.

Principle against marketing
The Royal Court reacts to the information, and stated that it is a principle not to accept clothes from companies that want to market their products.

Friends of Princess Madeleine said to the paper that she always insists that she wants to pay for the goods, but that the stores often will not allow her to do so.


Now royalcourt.se has published a denial:

http://www.royalcourt.se/5.6397ebfe0...57fff2782.html

It says that Madeleine and Carl Philip have only one time gotten clothes for free in a fashion boutique. And then they have tried to protest against that. How can we imagine that: Carl Philip with a mad look and in fight position, Madeleine crying (a river of tears running down her cheeks) but the shop assistant said with a cold voice and a gun in his hands "No, you´re not allowed to pay"

BTW the name "Nyhlén" is wrong written in the denial...they´ve forgotten the "h".

[Josefine]

I was just at the store and saw a pocket with madeleine on the fron a picture from the jordanien state visit gala we have seen many photos like that with a pink background I think but kind of book is it have you seen it before?

[Yennie]

I´ve seen the book. Its about överklassen, the upperclass, and its written by Anette Kullenberg

Överklassen i Sverige





Författare: Annette Kullenberg Förlag: Bokförlaget Lind & Co AB Bandtyp: Pocket Språk: Svenska Utgiven: 200408

När Annette Kullenbergs bok om den svenska överklassen utkom första gången 1974 slog den ned som en bomb. Forskningen kring överklassen i Sverige var då liksom nu blygsam. Källorna för den som vill undersöka den svenska överklassen är begränsade och mer omfattande studier saknas fortfarande.

När denna bok här utkommer på nytt har den blivit något av en svensk sociologisk klassiker. Denna bok kan läsas som ett viktigt källdokument om hur den svenska överklassen en gång var och – kanske – fortfarande är.
Denna nyutgåva är försedd med ett nyskrivet förord av Annette Kullenberg.

[Lena]

I wonder, why they´ve chosen a pic of Madeleine, where she´s so "stupid"-looking. What´s the keynote of this book? Is it objective and factual or more satirical and full of "communistic"/"socialistic" jealousy?

bigger pic:
http://www.lindco.se/bilder/storbild/91.jpg

[Britters]

Perhaps this picture was chosen because she looks as though she is disgusted, or "looking down" on someone...I don't know what the book is about, so maybe I'm way of par...but it's just a thought.

[Yennie]

Anette Kullenberg is a well known writer in Sweden and have written books about the upper class before.

I haven´t read that much of her tough, so I cannot tell if its books of jelaousy.
But the text says that the book is a "modern sociologhy(?) classic"
so I wouldn´t call it rubbish...

[Dennism]

So these books look at the young upper class as a social group. Like one would write about apes in a particular jungle. Talk about their lives, their interests and so on from a sociological standpoint. Sounds interesting.

[theprincess]

Originally Posted by Lena

I wonder, why they´ve chosen a pic of Madeleine, where she´s so "stupid"-looking. What´s the keynote of this book? Is it objective and factual or more satirical and full of "communistic"/"socialistic" jealousy?

bigger pic:
http://www.lindco.se/bilder/storbild/91.jpg

That is not a very flattering picture of madeleine at all. She is such a beautiful girl, surely they could have chosen a better picture. They must really want her to look silly.

[hrhcp]

Originally Posted by Lena

I wonder, why they´ve chosen a pic of Madeleine, where she´s so "stupid"-looking.

Sad to hear that that is your opinion.
imho, she looks quite regal.

[Lena]

Originally Posted by hrhcp

Sad to hear that that is your opinion.
imho, she looks quite regal.

Different people-different opinions :p

[Reina]

I am sorry to say, but sometimes she does not look taht good in pics. SHe is beautiful, but the pics are soemtimes bad. But it is totally not her fault.

[robmei]

can anyone translate this article?

http://www.expressen.se/index.jsp?a=203877

[Yennie]

The article is about that Madeleine and her friends had a halloween party at Café Opera last night. Madeleine wore a black wig and red devils hornes.
Emma pernald was dressed as a witch. All of Madeleines best friends were there and this was labeled "the party of the year"

[Josefine]

a madeleine paperdoll


http://www.paperdollheaven.com/madeleine.htm

[NJRedDevils]

what is Madeleine's favourite color?

[Yennie]

years ago the papers always wrote that red was her favourite colour. But now I don´t know...