Carl Philip got help from a super pro with crisis management after it the disaster with his designs.
Résumé reveals that Christina Saliba held the strings when the prince gave an interview to Expressen. Saliba, who is a partner of the advertising agency BerntzonBylund and also works at PR agency Mind Makers where she is creative director - has long time been one of the nation's leading public relations consultants. Christina Saliba is a close friend of Michael Storĺkers, the Bukowski-CEO and former chief of McCann, who has been the prince mentor, and she was suitable for the mission.
- We will not go into who we work with, says Annika Sönnerberg from the press department.
Resumé Saliba bakom Carl Philips krishantering