Bertil Ternert says that Carl Philip declines the discussion about that Eric Ericson designed the fire screen that he was said to have done. Carl Philip doesn't want to debate about it, because the strongest criticism is values if he is good or bad as a designer and it's hard for him to deal with, it's also a four year old history.
But this is indeed a scam, a quite serious one? There is also reason to ask him if he actually designed the other works in his name?
- As said, he renounces this debate.
How does the prince feel about this?
- Of course it concerns him. In the press screenings he has always wanted to highlight all employees, but there was so much focus on him, it is a fact that there are more journalists because he is there.
Bertil Ternert refers other questions to the Chairman of the Prince's design company CPhB Design AB, Axel Calissendorff (the king's solicitor).
Resumé Carl Philip lägger locket på
Translation
And once again Ternert is a disaster. He makes it sound like Carl Philip can't get his mouth open and tell that other people have been designing his "designs" also, because there is so much media around at the publishing of the designs. If Carl Philip really is so shy and incapable, maybe the press person of the company could tell who are the designers.
From Resumé
The designer Eric Ericson says Michael Storåkers held throughout the project with fire screen attributed to Carl Philip. Ericson describes that the contact between him and Carl Philip was established by Ericson's boss Storåkers. Ericson hasn't slept properly for a few days and he feels very bad by what has happened. It wasn't surprising that he was asked to be Carl Philip's mentor, he had done that a lot before. But pretty quickly it came out that more than that was expected from him. Carl Philip wasn't committed and lacks the drive and the skills needed. Ericson feels sorry for him and doesn't know why Carl Philip has agreed to this. At that time Princess Madeleine practiced at Filippa K and then the architecture firm. Maybe they thought they would become designers both. And there is also the association with Sigvard Bernadotte who they thought was good.
Ericson is mostly angry at himself and thinks that many feel cheated. His mentoring for Carl Philip ran out after a relatively short time, simply because it didn't feel serious. Carl Philip wasn't dedicated to the task. One has to sweat as hell to succeed. He hasn't got the requirements. Ericson has tutored him in his design with the cutlery too. But he hasn't drawn them for him, just had comments as a tutor. Ericson thinks the court hates him, they think this is damn hard. He just wants to be honest. Ericson hasn't anything to do with the brand the design prince and the company.
The kng's solicitor Axel Calissendorff says the design bluff is no news to court. Ericson has wished to remain anonymous. The reason he chooses to step forward, the court doesn't comment. Calissendorff says Svenskt Tenn has known from the start how Carl Philip's designs have been done. The prince is a trained graphic designer and has no experience of casting and finishing as Ericson has. To have more people involved in a design project isn't whether odd or unusual. Calissendorff thinks that how the Prince's project in Rörstrand was presented, they have a good model there for Carl Philip's company in the future.
Resumé ”Micke Storåkers höll i hela projektet”
Translation
Eric Ericson was interviewed by SVT, a video
What has your role been in the work (fire screen) "The castle is burning"?
- I have designed it.
Carl Philip's spokesperson said that the Prince also helped to draw it. Is that true?
- No, I have a different opinion about it actually.
Where was Prince Carl Philip during the work?
- I don't know. He probably had his assignments and things to do.
Has he submitted sketches or suggestions?
- No, not to this. He was not particularly involved.
Ericson says that he has been in contact with the prince after the entire history was rolled out in the media, Carl Philip thinks of course that this is really hard. Ericson believes that Carl Philip needs to work harder to succeed as a designer. It takes much, much harder job and you have to be dedicated. If one wants to be good it requires hard work. Ericson has told to Carl Philip that he thinks that the things are not done seriously. The swedish and foreign media have been after Ericson these last days and he has not gone out at all.
Ericson Prinsen tycker det är skitjobbigt - Kultur SVT.se
Translation
Carl Philip has decided not to comment.
Charlie Stjernberg, publicity specialist at Prime says to Dagens Media that the strategy has been tested by many times but basically never worked.
- The problem is now that it was not a cheap thing he was said to have designed. For many who bought fire screen can the fact that a royal has made it, be an important factor to purchase it. It is ultimately actually the disappointed customer's questions he doesn't want to answer.
Niclas Ericsson, PR consultant at Westander doesn't believe that Prince's strategy is particularly effective.
- It is almost never wise to decline to comment. He may need a moment to collect himself and think, but as soon as you can you should comment and take responsibility for what you have done. It is sad that the royal family continues with this strategy, it is no more acceptable because you are royalty. And in this context, when Carl Philip is out on a commercial activity, he may follow the playing rules.
Ericsson also believes that the prince's decision not to comment will have adverse consequences.
- It reinforces the sad picture that has emerged of a royal family which closes the door in front of people. Carl Philip misses a chance to try to turn this into something positive, and improve the image of himself. If he thinks he has done right, he should explain why he thinks that and if he has done wrong, he should apologize.
Prinsens tystnad sågas - Dagens Media
Translation
