Thanks, Polyesco & Iceflower.
Jim Lyngvild is well known here in DK, for a number of things. He is also a super-royalist.
However he is also getting pretty well-known in China as well.
He is IRRC judge in a fashion-talent show, with I don't know how many tens of millions of viewers.
And he is launching his homemade beer-product to China as well. That's why he got the award.
In this context the photo of Jim Lyngvild getting an award by a real life Prince, is worth gold to him.
Jim Lyngvild is also one of the leading members of the Asa-faith. I.e. he believes in the old Nordic gods.