Thanks Roskilde & Polyesco
More from BB:
Kronprinsesse Mary til stor gallafest for børn | Billed Bladet
DR Ultra is a part of the DR1 network. It aims directly at tweens in particular and younger teens in general.
Apart from various entertainment it takes up relevant topics like friends or lack of them, bullying, trouble with the parents and siblings, the first crush, the body changing and so on. But it also attempts to take up current issues in the news and presenting and explaining them (though not always unbiased) in a way that children may better understand.
With children as anchors as well as adults in supporting roles it aims to be more on eye-level with children.
Also, some of the programmes are used in many schools afterwards as a part of teaching and debating general issues.
Does it work? Not sure, at least for the tweens perhaps, but judging from my youngest who is thirteen, she's getting a bit too old for Ultra now I think. Certainly the guy standing next to Mary, is
not her cup of tea! Can't say I blame her, he's over the top and downright silly IMO, but he may appeal to the youngest viewers.
Mary with Svenning Bubandt to the DR Ultra Gala.
Svenning was the man who "invited" Mary to the DR Ultra Gala back in June. Perhaps you remember the video:
Instagram
The comments to the post are charming, obviously being from children.
The question to the post is: What would you ask Crown Princess Mary if you met her?
One girl would ask her whether she likes to be in DK.
Another how it feels having everyone following everything she's doing.
A third whether she likes being Crown Princess here in DK.
Yet another girl would like her autograph.
A boy would like a billion pictures of her.
A girl would like to know about her hair.
Several would simply like to know how it is to be a princess.
A boy who may have misunderstood something, believing she's from New Zealand, would simply like to know what she's doing on a day to day basis.
ADDED: Here is gallery from the gala party:
http://vafo.dk/gallery/JM/20141122/ARTIKLER/112109999/2#Body
The party ended around 21.30.
At the party was a girl, named Freja from the town of Vejle, who had looked so much forward to meeting Mary that she had hardly slept the night before. Fortunately Freja wasn't disappointed.