Britain's Duke of Cambridge, Prince William, is scheduled to visit Beijing, Shanghai and Yunnan province starting on March 1, the incoming British ambassador to China, Barbara Janet Woodward, announced on Wednesday in London.
It will be the first visit to the Chinese mainland by a member of the British royal family in almost three decades.
One of the highlights of William's visit will be the Great Festival of Creativity in Shanghai, where he will highlight Britain's contributions to commercial creativity, Woodward said at a Chinese New Year reception, according to sources at the event.
The festival, based at Shanghai's Long Museum, West Bund, runs from March 2 to 4 and will be led by the prince. It will show UK innovation at its best in sectors such as fashion, luxury retail, health, technology and entertainment, and seek opportunities for UK companies to break into China.
The prince is also likely to visit a Shanghai research and development centre of Huawei, the telecommunications network and services provider.
A wildlife conservationist, Prince William will also head to Southwest China's Yunnan province to visit wild elephants and promote wildlife protection, Woodward said.