Wow Yennie, thanks for these 'Non Royal' photos (as you labelled them) as they bring back a time when the whole Swedish Royal Family was so much more spontaneous & uninhibited...!
Now they're all adults and understandably self-concsious of pics being taken, plus the fashion statement they might make etc. -
(Although dressing up Princesses Victoria and Madeleine in the same outfits was, by the way, repeating one of the worst British Royal traditions as it is bound to make at least one of the sisters feel awkward, but what the heck, it still looks pretty -)
By comparison, these days the strain has started to show. I'd suggest that they get a more innovative photographer who does real portraits again. The latest official pics of the Swedish RF are as outdated as their website's design. By comparison, the Danish RF's approach towards official pics and design could serve as a great guideline here.