The king's popularity has this week been going down.
It all started when the king commented to SVT Madeleine's pregnancy when he and the queen were on a county visit:
How did you find out the news?
- I'm afraid I do not speak of. But as father to a daughter, I think you'll find out in a very special way. And it's fun and nice.
How's the princess?
- Yes, she is feeling great. She is not here now, she's in New York.
Were you surprised?
- Hey you, (laughs) ... I think it's pretty normal that it's very nice when these things happen. That's nothing strange about it.
Will you be active grandparents ...
- Of course!
... and help with diapers and stuff?
- Obviously we will be active! I'll shut down the whole store and just deal with it all the time. Though she lives away in New York, of course, so I will not be in Sweden for several years, for sure. So it will be a good thing ...
Will the princess move back to Sweden?
- That's also interesting, huh. Certainly. She may move to Iceland instead, I think. It is better there.
Kungen: "Skojigt och trevligt" - Nyheter | SVT.se
There was a lot of talk at the social media, people didn't like what the king said and how he said it. They didn't think that he was funny at all. And the press started to write about this too, and they remembered that the king has been angry and irritated many times this year.
Resumé about the king and media
When SR's reporter Mathias Lindholm asked the king, "How it feels to be a grandfather?" the king mocked the reporter by making faces, mimicking nervous vocalizations and exclaim: "mehhhh oh, oh, oh how excited I become. Wait and see until you'll get Grandpa."
PR consultant Staffan Dopping on K-Street Advisors believes that the interview shows that the king doesn't respect the media.
- The King dislikes getting into situations where he is expected to occur spontaneously. It's clear that he has no respect for the interviewer or media company. He has been under pressure for a long time, and often the press touched private affairs where anyone would feel pained if it was told in the media. The king is also human, and here he doesn't seem to have the strength to be professional. The king misses that bantering demeanor toward a reporter ultimately becomes bantering attitude to the people, and it damages confidence.
PR consultant Paul Ronge:
- This shows that he doesn't take the mission to communicate through the media seriously. He should do so, as well paid he is. As head of state he is Sweden's foremost public relations representative. A job he repeatedly misbehaves. Victoria should take over as soon as the toddler years are over because the king is repeatedly so careless with his task. The problem is that he has become the Republican's best friend. They can refer to his actions when they speak for their cause. The nightmare of the press would be in case Victoria and Daniel take over. They have shown that they take their task seriously and work for Sweden in time. As the main representative of Sweden the court should act as a professional PR agency, but the king is tired and acts for Sweden out of time.
Bertil Ternert has seen the interview. He argues that the king answers the way he does because he gets irrelevant questions.
- I understand that the king jokes. He is on a county visit and when journalists ask about other things he usually jokes. I usually tell the journalists that the king gladly answers questions about the county visit, but they can't expect answers when they ask irrelevant questions. The local journalists always ask questions related to the visit, but the national media is not perhaps as interested in how the king experiences Åtvidaberg.
Resumé Paul Ronge Bäst för monarkin om kungen avgår
Translation
Editorialist Eric Erfors in Expressen
Sweden's head of state. For Sweden - With the Times?
No, this is nothing more than upper-class arrogance - in full accordance with the boarding school spirit, we recently have had to learn more about.
After 40 years on the job as the Sweden's head of state should have learned these basic and really not that difficult, shall we say, etiquette rules.
Bertil Ternert told to Resume: "I often tell journalists that the king gladly answers questions about the county visit. But they can't expect answers when they ask irrelevant questions."
The "irrelevant" to be well translated into sensitive issues. What if the prime minister's press officer Roberta Ahlenius would urge journalists to just ask questions to Obama on "how nice it is in Stockholm." And certainly not on such "irrelevant" subjects such as Syria or the NSA's global surveillance system. The press officer would immediately have left her position. But Ternert may keep his job.
The king should know how to behave. Sour and bitter over various publications? Possibly, but it does not justify his attitude, his bantering tone and adult bullying of various journalists.
I wish that Sweden had a head of state who performed on par with the importance of his task. King Carl XVI Gustaf seems after 40 years be really tired of his job. In both Belgium and Holland have sitting regent retired this year. Time to let Crown Princess Victoria to take over?
Vet hut, kungen Eric Erfors
Translation
Perhaps because he's a newbie and has turned into a wonderful worker and supporter of his wife and daughter. He really got lucky with his birthday and there were some absolutely fabulous photos of he and Estelle. I hate to use the word "cute" but it's late and I can't think of another better. Pure, unadulterated sugar! 
