Businessmen worried before Princes by imports China
Spanish businessmen of footwear expressed today before the Princes of Asturias their worry for the imports of shoes made of China, which last year they supposed in our country 51,4 per cent of the whole.
The sector, as the Princes listened today for mouth of the businessmen, it confronts the increasing challenge of the exterior competition, especially of Asian countries as China or Vietnam, which has finished with the traditional competitive advantage of the Spanish footwear based on the labour costs.
The challenge of the competition is, so, one of the principal ones who must confront the Spanish footwear in the next years. For it, the businessmen want to confront it emphisizing in the design, the quality and the mark, and posicionando their product in the segment of high scale.
The businessmen informed don Felipe and dona Letizia of their plans to guarantee the process of internationalization of the sector, with promotional actions like that these days take Milan as a scene, and to strengthen the image of the Spanish mode.
After their meeting with the manufacturers of shoes, the Princes of Asturias will return to Madrid.