I agree with all other posters, that - from a psychological point of view - the pic from the Palmas was an extremly unfortunate one. As they know now since weeks, that challenging times were ahead of them, it would have been wise to only use a pic of the children only....
Maybe with this choice they wanted to show, we are ONE UNITED FAMILY and will go through the "storm" as a whole family....
But this idea was not the best one, as the reaction is now: even more oil in the fire. Really, really bad PR.
Bye Bine