The "it" is a report in the Britain newspaper Mail on Sunday suggesting that twenty-seven year old Prince William is being readied to overtake his father, Prince Charles, as the future torchbearer of Britain's royal family, as king.
The report is being dismissed as "nonsense" by a spokesperson for the royal family.
But, says Mail on Sunday columnist Katie Nicholl, "It's been in my experience in eight years of reporting (on the royals) that the stories often denied are the ones that really have a gravitas of truth about them."