Expressen has a article on Daniel Westling today under the catchy title
MISSION: BECOME A PRINCE
Its about his physical change from trucker caps to elegant exclusive clothes.
About how he has branded himself in the serious paper Dagens Industri, starting with a small interveiw and to the latest long interveiw with him on the cover
He used to be a personal trainer, now he is the director of a company with 5 gyms
Daniels Mentor/advisor Johan Ericsson in Master Training Holding says
-The goal is to continue the expansion, avoid taking to big risks, not to borrow money if it is not strictly necessary, moderat growth and be careful with money and use common sense.
-Daniel is an entreprenour, I have great respect for his way to build a company. His strength makes sure that the company will expand but in a controlled pace
(*)
Daniel Westlig has broken the links to his long time companion Benny Johansson and bought his shares, instead he has two new companions, Lars Hellström 31 and Patrik Vrbanc 34, both personal trainers that now are incharge of one gym each. Weslting companie had a positive result of 1 million SEK says Johan Ericsson. This million Westling will invest in his new Balance with Axa, the other 2 millions are covered by a group of private persons, as a total 3 million is beeing invested in Balance says Ericsson who got to know Daniel when he hired him as a Personal Trainer, Ercisson is head of Catella Property in Stockholm and he thinks the gym business is very lucrative
My translatio from:
http://expressen.se/expressen/jsp/polopoly.jsp?a=523666
about the finance and ownership of Westlings business in swedish
http://expressen.se/expressen/jsp/polopoly.jsp?a=523668
*This does not sound like an engagement is around the corner