The Swedish Crown Princess Couple's Foundation


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I think that it is good that Daniel and Victoria realize that many families and children don't have the same financial possibilities to exercise and do sports as they themselves have. Many of the projects/organizations the Crown Princess Couple's Foundation supports try to help children to have a possibility to free exercise and sports. For instance, En Frisk Generation (which Daniel has founded) offers families who have children aged 8 years living in areas with limited resources the opportunity to try free physical activities 2 times / week for 2 years. The children come to the training with their parents and after the training on weekdays they get a free meal and on weekends fruits.

Expressen about Daniel's interview
Prins Daniel om reglerna för prinsessan Estelle _ Kungligt _ Expressen

Also finnish media has noticed Daniel's interview
Isä-Danielilla tiukat rajat pikkuprinsessa Estellen, 4, kasvatuksessa – tablettitietokoneet kielletty - Kuninkaalliset - Ilta-Sanomat
Prinssi Daniel avoimena vanhemmuudesta_ “Rajat on hyvä opettaa, kun lapset ovat pieniä” - Viihde - MTV.fi
 
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Jonna Sima writes at her chronicle in Aftonbladet today about Daniel's interview at TV4 Nyhetsmorgon on Saturday.

"Prince Daniel does the right social class analysis"
This weekend an interview on TV4 with Prince Daniel, who speaks of health, has been widely spread on social media.
- What is most upsetting is that health is unequal and has become a social issue, the prince said to journalist Jesper Börjesson.
It is not usual for a royal to talk about social class. But here Prince Daniel pinpoints the reason for the increasing differences in health in Sweden.
- If you live in a socio-economically disadvantaged area, the risk of getting diabetes is three times as high than if you live in a privileged area. It is not worthy of our country.
Prince Daniel is absolutely right. The differences in health, disease risk and estimated life expectancy today are just too big. The society is stratified in a part where you run marathons and eat organically, while another spends too much time in front of screens and eats unhealthy.
Higher education graduates can expect almost 6 years longer life than those who just passed upper secondary school. Anyone who just finished their comprehensive school is expected to live a full 10 years shorter than the one gone to college. Education and income affect our health to a great extent.
Prince Daniel has started organization Gen-Pep, which shares knowledge and inspires young people and their parents to want to live an active and healthy life. Any initiative that gets people to eat better and move more is of course good.
Prince Daniel told in TV4 that it would be interesting to test one hour of physical activity per day in school.
It is an excellent idea which is also in line with the school's leveling quests.
Prins Daniel gör rätt klassanalys _ Jonna Sima _ Ledarkrönika _ Ledare _ Aftonbladet
 
Carolina Klüft, the project manager of GEN-PEP, was interviewed on TV4 Nyhetsmorgon on Saturday morning by Ebba Kleberg von Sydow. Carolina was interviewed because of her soon to be released biography "Livet är en sjukamp" (Life is a Heptathlon".
Ebba interviewed Carolina also about her new job as half-time project manager of GEN-PEP. They showed a short clip of Daniel's interview in Haga Park and Carolina Klüft said that the crown princess couple's involvement at this question is so unbelievably strong and it is a subject Carolina is also passionate about. She was ending her job as the TV-host for olympic broadcasts and then came this. She will be working with the GEN-PEP initiative to get children move more and eat healthier, on different levels. She knows herself how important exercise is, already since her childhood. It is not about elite sports, but how sports became her family, her friend, it brought happiness. Sports has given her adventures but a lot also from the perspective of health. The opportunities she got as a child she hopes every child would get. She wants to be involved and try to affect to this.
 
Daniel has attended today at the meeting of the steering group of GEN-PEP. We will see if we get any photos of that.
 
Daniel visited on Friday 16th September the Brandberg School in Haninge to see the the work of En Frisk Generation Foundation (A Healthy Generation Foundation) and to meet some of them who will move with the Foundation next year. This visit was not at the calendar.
Daniel is the founder and patron of En Frisk Generation Foundation. The Crown Princess Couple's Foundation supports the Foundation with a grant. En Frisk Generation is a partner of GEN-PEP.

En Frisk Generation caters to the whole family in their work to provide tools and methods to a healthy lifestyle. The EFG Foundation works with municipalities in three stages: first the municipality signs on a three-year contract, then they choose the schools that become EFG-schools and the Foundation contacts the parents of children who start grade two and gives them the opportunity to become the EFG family. Being that means in practical terms that the whole family can try different activities twice a week, free of charge, for one year.
Professor Mai-Lis Hellenius from Karolinska Institutet leads scientific evaluation of the health initiative for the next three years. Hellenius and a KI Team was with at Daniel's visit to the Brandberg School and helped families by pulse test, measurement of blood sugar and step height, blood lipids, liver tests, and more. The study, which is the first of its kind, is to build greater knowledge of preventive interventions impact on public health.
GEN-PEP - Pågående utvärdering av En Frisk Generation
http://imageupper.com/i/?S0300010020011T1474468558978627
http://imageupper.com/i/?S0200010050011N1474430003972984
 
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SVT-profile Alexander Hermansson was on Tuesday invited to the Royal Palace by Prince Daniel. Both have a large and long-term commitment to children's health. Alexander Hermansson began his career in Extreme sport and Entertainment Group "Rackartygarna" and has since led programs including "Sommarlov" in SVT and has also participated in "Let's Dance".
Prince Daniel has as prince profiled himself in issues of health and sport. And on Tuesday the two met at the Royal Palace. But what they talked about is secret.
- I can't say much yet, says Hermansson.
Press director Margareta Thorgren said that Daniel's encounter with Hermansson was about the business of Generation PEP, a part of Crown Princess Couple's Foundation.
- The precise content of the meeting is nothing that we go out with, she says.
Project Generation PEP (GEN-PEP) aims to get young people in motion and improve their eating habits. Recently, Carolina Klüft was recruited to the project by Prince Daniel himself.
Is it that Prince Daniel will have some form of cooperation with Alexander Hermansson?
- There is nothing that we comment in the current situation, Thorgren said.
Alexander Hermansson says that the meeting with Prince Daniel was valuable and rewarding.
- He was very down to earth and humane, it was awesome to meet him! After a few minutes it felt like he was a friend.
When the meeting was over Hermansson would go home and Prince Daniel, who would go on with his chauffeur, asked where Alexander was going.
- I was going to the central station, so he said, "Get in the car to get a ride!". So I had a ride in his car, it was great I think.
Alexander Hermansson fick skjuts av Prins Daniel _ Kungligt _ Expressen

GEN-PEP/The Crown Princess Couple's Foundation, ICA and Crescent are the partners involved in Skolklassikern, which started on Tuesday 20th September.
Skolklassikern (School Classic) is a healthy activity, to begin with, for students in grades 4-6. It is a simple and pleasurable activity that basically comes down to class together and at home are going to traverse the routes included in the large and traditional exercise races in En Svensk Klassiker (Swedish Classic) (Engelbrektsloppet/Vasaloppet, Vätternrundan, Vansbrosimningen och Lidingöloppet). School Classic is divided into 4 competitive element that are skiing, cycling, swimming and running. Each contest torque is then divided into a "Business Challenge" and a so-called "Classic Challenge". "Classic Challenge" is an inspiring health task the class solves together.
Skolklassikern
 
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GEN-PEP/The Crown Princess Couple's Foundation has got a new member to their team, project leader Marie Harding. She poses at a photo at GEN-PEP's Instagram with Carolina Klüft.
https://www.instagram.com/p/BK0lP4JgCv8/

The staff of GEN-PEP: Elin Annwall, the managing director of The Crown Princess Couple's Foundation and four people at GEN-PEP.
GEN-PEP - Kontakt

Carolina Klüft was at Gothenburg Book Fair last Saturday to talk about her biography "Livet är en sjukamp". She was also asked about her work at GEN-PEP. Klüft said that GEN-PEP is an initiative that the Crown Princess couple has taken to really affect the public health of children and young people, to create a more sustainable health and that health should be more equitable and reach all children in Sweden. We all sit too much. It is a long-term project where she is now working halftime, it is great, health is an issue which feels very important to work with. She has mostly worked with Prince Daniel who is most committed to the issue and it is always exciting to work with people who are passionate about things and want to influence the society and contribute to something. It's very inspiring.
Klüfts nya liv_ Författare och kollega med prins Daniel
 
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The staff of GEN-PEP had on 27th September meeting with Stefan Jutterdal, the President of Swedish Association of Physiotherapists and his staff.
"Energy filled meeting with @gen_pep on how we can improve the health of children and youth. Everyone should be able to live a healthy life in motion!"
https://twitter.com/StefanJutterdal/status/780800689375158276

Short video of GEN-PEP's project leaders Carolina Klüft (walking on hands) and Marie Harding at their office yesterday.
https://www.instagram.com/p/BK8EukIjla0/?taken-by=gen.pep
 
Daniel attended today at GEN-PEP's weekly meeting, which is held at 8.00 every Monday morning.
https://www.instagram.com/p/BLF3_R2Ddkh/?taken-by=gen.pep
https://scontent-arn2-1.xx.fbcdn.ne...=4f531376bcb57536457fafd2f0ebba83&oe=587400FA

Daniel met today with GEN-PEP Gira Dirawi, who took a pause from the Stockholm City Theatre, where she makes her debut at musical Donna Juanita, and came to talk about health. Dirawi is a television presenter, radio personality, blogger, comedian and singer.
https://www.instagram.com/p/BLGQKt6DO_X/?taken-by=gen.pep
https://www.instagram.com/p/BLGR7N6AoXF/
https://twitter.com/anaginas/status/782895328194428928

Gina Dirawi på möte med Prins Daniel _ Nöjesbladet _ Aftonbladet
Prins Daniels möte med Gina Dirawi _ Svensk Damtidning

Two meetings which weren't at the court calendar. So here we see that the royal family members work a lot more than what the calendar tells.
 
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Daniel met on Friday at the Royal Palace e-sports legend Emil "HeatoN" Christensen, current as one of the participants in SVT's "Mästarnas mästare" ("Champion of the Champions"), for a conversation about GEN-PEP and health. Emil Christensen gave the prince the same time a lesson in the computer game Counter Strike.
Video fron HeatoN's Facebook of Daniel trying the game
https://www.facebook.com/OfficialHeatoN/videos/vb.204847599594046/1139904366088360/?type=2&theater
And from GEN-PEP's Instagram
https://www.instagram.com/p/BLQss0hDpyF/?taken-by=gen.pep

Photo from court Instagram
"Today, Prince Daniel met with Emil "HeatoN" Christensen to talk about the Crown Princess Couple's health initiative GEN-PEP. Emil is one of the best known profiles within the computer game Counter Strike and the founder of the e-sport organization "Ninjas in Pyjamas.""
https://www.instagram.com/p/BLQyg_zBZdE/?taken-by=kungahuset

GEN-PEP's Twitter
https://twitter.com/gen_pep/status/784366237690331136

Prince Daniel has good insight into the health issues and entrepreneurship in the future and he has previously said that he welcomes the gaming companies which develop products that enable children and young people to move more.
Här spelar prins Daniel dataspel på slottet – se filmen! _ Svensk Damtidning

Emil "HeatoN" Christensen was seen in the first half of the 2000s as one of the world's best Counter-Strike players. Counter-Strike, or "CS" as the game is known locally, is a team based shooting simulator played by several hundred million people worldwide. Christensen participated in several successful teams and took home victories in the sport's biggest leagues. Prince Daniel had the opportunity to be coached by Christensen in Counter-Strike on Friday. The meeting was held at the Royal Palace and was part of the Crown Princess Couple's health initiative GEN-PEP.
Christensen's agent Peter Strömberg about the meeting:
- It was absurd. It was fun. I don't know if anywhere else in the world an e-sports star has met royalty for a one-hour meeting.
Did you bring your computer?
- No, it was his own computer. And the court obviously had a very strong wifi.
Is he a gamer?
- No, I do not think so. But it seemed that he has control over computers.
Prins Daniel spelade CS med Heaton_ _Det var absurt_ _ Sport _ Expressen
 
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GEN-PEP's website has been updated, there is more information about their work. They tell that they work with third-party audits for full transparency and attainment. All GEN-PEP initiatives are based on the Nordic Nutrition Recommendations (NNR 2012).
An Initiative Partner runs concrete and meaningful initiatives to give young people the opportunity to grow up with a healthy lifestyle. GEN-PEP's initiative partners work independently with implementation after the initiative has been approved by the initiative committee.
The Initiative committee reviews all proposed initiatives to ensure that they meet the GEN-PEP's criteria for the expected impact, target audience, measurable results and that they contribute to the breadth and diversity. Only after an initiative is approved by the initiative committee and the steering committee the initiative can be assumed.
GEN-PEP - Om oss

GEN-PEP is looking for new partners
GEN-PEP - Bli partner

The work at GEN-PEP's office isn't always so serious and boring, especially when you have Carolina Klüft as a project manager, here with Marie Harding, "Today's training"
https://www.instagram.com/p/BLLpaAID1nC/?taken-by=gen.pep
 
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En Frisk Generation Foundation, Karolinska Institutet and GEN-PEP organize a seminar "Nyckeln till en Frisk Generation" on 12th December at Aula Medica at Karolinska Institutet. The focus at the seminar is on how we get the world's healthiest kids. The theme for the day is health, integration and social sustainability for children and young people.
Among the speakers are Daniel and Carolina Klüft from GEN-PEP, Minister for Health Care, Public Health and Sport Gabriel Wikström and professor Mai-Lis Hellénius from Karolinska Institutet.
En frisk generation _ Seminarium 12 december kl 13-16
En frisk generation _ Nyckeln till en frisk generation
http://www.enfriskgeneration.se/wp-content/uploads/2016/10/inbjudan13-kopia.pdf
 
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According to the calendar Victoria and Daniel attended today at the meeting of their Foundation's Expert council. Last year the Foundation published a photo of the meeting a little later at their website, maybe they do it this year too.

LadyFinn said:
According to the calendar Victoria and Daniel attended today at the meeting of their Foundation's Expert council. Last year the Foundation published a photo of the meeting a little later at their website, maybe they do it this year too.
Click to expand...

And here is the photo from the meeting of the Expert Council of The Crown Princess Couple's Foundation on Monday 10th October.
From left Lena Green, Golnaz Hashemzadeh Bonde, Pernilla Bard, Dilsa Demirbag-Sten, Johan Oljeqvist, Victoria, Daniel, Nils Lundin, Lena Hök and Elin Annwall (the managing director of the Foundation).
https://www.kronprinsessparetsstift...RPPs+stiftelse++expertgrupp+foto+H+Garlöv.jpg
 
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GEN-PEP's experts answer to questions at their website, first article was published last Friday.
Have questions about lifestyle and health? Ask our experts for advice!
There is an abundance of lifestyle coaches today and every year it's a new trend diet, how do you know what really is scientifically proven? An important part of our work with GEN-PEP is always take support from science in everything we do to promote physical activity and positive eating habits. We are working with researchers and professors from Karolinska Institutet and the School of Sport and Health Science, and we want of course that you who follow us will be able to share their knowledge - instantly! Therefore we launch now Ask GEN PEP!
The first to answer to questions is professor Mai-Lis Hellénius from Karolinska Institutet. She answers to questions:
Help me get out of my unhealthy lifestyle! I have lousy fitness and eat too much sugar. What can I do to start a long-term change?
How do I get my four year old to eat fruits and vegetables?
What are the fun, tasty, nutritious snacks that fit children and are easy to make?
I think my child sits a little too much still in front of TV, how can I get him to move more?
GEN-PEP - Fråga GEN-PEP #1
Translation

Daniel and GEN-PEP met today Torkel Klingberg, Professor in Cognitive Neuroscience at Karolinska Institutet. He has just published a book "Hjärna, gener och jävlar anamma" about how the children learn.
https://www.instagram.com/p/BLqslSVjeFB/?taken-by=gen.pep

Daniel visited in September Hummelsta School in Enköping, to get information about the five-year project MEIH, More Energy In Hummelsta. So that the project is based on scientific ground, Hummelsta School cooperates with Klingberg Lab at Karolinska Institutet. The partnership is led by professor Torkel Klingberg.

Victoria has also met professor Torkel Klingberg, she and the members of the Crown Princess Victoria's Foundation for Scientific Research and Training met Klingberg in September 2013.
Kronprinsessan tog emot professor Torkel Klingberg - Sveriges Kungahus
 
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Daniel attended today at the meeting of the steering group of GEN-PEP. Usually there aren't any photos published from these meetings.

Årets Peppare!
GEN-PEP delivers a prize at the Swedish Sports Gala 2017 to a person or organization who has in an innovative and inclusive way managed to get children and young people in Sweden to move.
GEN-PEP's vision is that all children and young people in Sweden should have the ability and desire to live an active and healthy life. We want to highlight and reward those who create the conditions for as many children and young people as possible to experience the joy of exercise. Therefore, we have created the Prize Årets Peppare. It is important that the winner has succeeded in creating motivation for physical activity in a fun way, without focusing on performance and competition.
To find Årets Peppare we will collect nominations from the Swedish people during the autumn, which is why your nomination is important for us to find all the great initiatives around the country. Nominations can be made until 25th November. Then it's time for the judges to select one winner.
HRH Prince Daniel will present the Prize during the Sports Gala on January 16, 2017.
The Prize is designed by Karin Mamma Andersson.
The Jury:
HRH Prince Daniel, GEN-PEP
Carolina Klüft, GEN-PEP, former elite athlete
Alexander Hermansson, children's show host, entertainer, TV profile.
Britta Thedin Jacobson, PhD in Sports Science, specialization Public Health and physical activity
Lina Axelsson Kihlblom, primary school head Haninge municipality, member of the 2015 National Commission.
Aron Andersson, adventurer, lecturer and motivator.
Stephan Wilson, producer, host, children's and sports profile.
GEN-PEP - Årets Peppare!

The Swedish Sports Gala is GEN-PEP's partner.
 
LadyFinn said:
SVT-profile Alexander Hermansson was on Tuesday invited to the Royal Palace by Prince Daniel. Both have a large and long-term commitment to children's health. Alexander Hermansson began his career in Extreme sport and Entertainment Group "Rackartygarna" and has since led programs including "Sommarlov" in SVT and has also participated in "Let's Dance".
Prince Daniel has as prince profiled himself in issues of health and sport. And on Tuesday the two met at the Royal Palace. But what they talked about is secret.
- I can't say much yet, says Hermansson.
Press director Margareta Thorgren said that Daniel's encounter with Hermansson was about the business of Generation PEP, a part of Crown Princess Couple's Foundation.
- The precise content of the meeting is nothing that we go out with, she says.
Project Generation PEP (GEN-PEP) aims to get young people in motion and improve their eating habits. Recently, Carolina Klüft was recruited to the project by Prince Daniel himself.
Is it that Prince Daniel will have some form of cooperation with Alexander Hermansson?
- There is nothing that we comment in the current situation, Thorgren said.
Alexander Hermansson says that the meeting with Prince Daniel was valuable and rewarding.
- He was very down to earth and humane, it was awesome to meet him! After a few minutes it felt like he was a friend.
When the meeting was over Hermansson would go home and Prince Daniel, who would go on with his chauffeur, asked where Alexander was going.
- I was going to the central station, so he said, "Get in the car to get a ride!". So I had a ride in his car, it was great I think.
Alexander Hermansson fick skjuts av Prins Daniel _ Kungligt _ Expressen
Click to expand...

Photo of this meeting from Alexander Hermansson's Instagram "Invited to the royal court at a meeting with Prince Daniel himself We talked about one of the most important topics .. Children's Health"
https://www.instagram.com/p/BKlWKIkgJGF/?taken-by=rackaralex

Now we know that Hermansson is a member of the jury of GEN-PEP's prize Årets Peppare.
 
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Daniel had today a meeting with GEN-PEP. This meeting wasn't at the calendar.
From the Facebook of GEN-PEP
"We thank Lars-Åke Bäckman Skolverket (Swedish National Agency for Education), Lina Axelsson Kihlblom Haninge Municipality, Agnetha Fredin Riksföreningen för skolsköterskor (National Association for School Nurses), Åsa Fahlén Lärarnas Riksförbund (The National Union of Teachers) and Olle Burell Vice Mayor for Schools and Education of Stockholm for an inspiring and instructive discussion on how we can increase children's physical activity, which was the main theme of today's call".
https://scontent-amt2-1.xx.fbcdn.ne...=abc8141359dd8a9002d628d3d4176f78&oe=588E77B2

Another photo from GEN-PEP's Instagram
https://www.instagram.com/p/BL9KCVLjAr7/?taken-by=gen.pep

Agnetha Fredin from Riksföreningen för skolsköterskor (National Association for School Nurses) comments at their Facebook:
"We are trying to be seen and heard at various venues. Of course extra nice with this invitation :)"
"Really good discussions. The prince is very familiar with and has a major commitment issues of socio-economic conditions of children and young people that create unequal opportunities for health and learning."
https://www.facebook.com/5625598371...559837159225/1153183354763534/?type=3&theater
 
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Carolina Klüft and Lenka Prokopec Karlberg presented the work of GEN-PEP at a high-level conference "Stepping up implementation of the Health 2020 vision for health equity and well-being in the Nordic and Baltic States" on Thursday at Rosenbads Konferenscenter. The two-day event was organized by The Ministry of Health and Social Affairs, The Public Health Agency of Sweden and WHO. The conference was to invited people only.
"Initiative for whole-of-society participation and engagement for health equity and well-being – GEN-PEP for promoting the health of children and young people, an initiative by the H.R.H. Crown Princess Victoria and H.R.H. Prince Daniel Carolina Klüft, Project Manager and Lenka Prokopec Karlberg, Operations Manager, GEN-PEP"
https://www.instagram.com/p/BME-KPxDOWN/?taken-by=gen.pep
https://www.folkhalsomyndigheten.se...th-2020-nordic-baltic-states-october-2016.pdf

Queen Silvia gave yesterday at her work event an interview to Expressen, at the interiview she also praised Daniel of his work with GEN-PEP.
Physical activity has great influence on the risk of a person suffering from dementia. The basis for an active life is soneas a child, says Queen Silvia, and pasy tribute to Prince Daniel who has a strong commitment to children's health through the organization Generation Pep.
- It starts as a child and I think it is a very good initiative which Prince Daniel has taken regarding obesity among children and adolescents.
Drottning Silvia_ ”Kanske inte är så duktig på att sporta” _ Kungligt _ Expressen
 
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Since launching the Crown Princess Couple's initiative GEN-PEP in July, Daniel has talked a lot of how Sweden is one of Europe’s most sedentary countries, the Swedes eat too much and move too little.

Stephen Hawking's statement at a video at GEN-PEP's Youtube, published at 20.00:
"How being sedentary has become a major health problem is beyond my understanding."/Stephen Hawking
Professor Stephen Hawking, considered by many the smartest man alive, speaks out on one of humanities greatest challenges at the moment. What’ are your thoughts? Please share and comment.
Physical inactivity is now the fourth leading cause of death in the world. On behalf of Swedish health organisation GEN-PEP, Stephen Hawking express his concern about people’s sedentary lifestyles, a major reason why more people today die from complications related to overweight and obesity than starvation.
GEN-PEP is a Swedish non-profit organisation initiated by the Crown Princess Couple that works to spread knowledge and engage both people and organisations in a joint effort to make it easier for children and young people to live a healthy life.
https://www.youtube.com/watch?v=A92o9O4FZ7Y
Information at GEN-PEP's website (in english)
https://gen-pep.se/stephen-hawking/en

Stephen Hawking has shared the video at his Facebook: "The way humans live their lives has changed drastically over the course of the last few centuries. As our global civilization becomes more advanced, we must endeavor to maintain our mental and physical well being. Complications from chronic obesity is now the fourth largest cause of death among humans. I urge all of you to find ways to keep your bodies as active as your minds. - SH"
https://fi-fi.facebook.com/stephenhawking/

Prince Daniel's new film campaign with Hawking
Prince Daniel's organization releases a film with world-famous physicist Stephen Hawking.
The campaign will draw attention to the health dangers of physical inactivity.
- Millions of lives are in danger, says the physics professor in the video.
Prins Daniels nya filmkampanj med Hawking _ Nyheter _ Aftonbladet

The video was filmed in Cambridge where Stephen Hawking lives.
Stephen Hawking uppmuntrar till fysisk aktivitet - GEN-PEP

A Tweet from Jamie Oliver about the video, he has also shared the video at his Facebook.
"@gen_pep guys amazing work- really important message keep it up!! Big love JO xx "
https://twitter.com/jamieoliver/status/798966974994857984

About the video at the website of The Crown Princess Couple's Foundation.
Mänskligheten står inför en stor utmaning. Se och hör Stephen Hawkings pep talk - Kronprinsessparets stiftelse
 
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Daniel gets unexpected help - from Hawking
Prince Daniel takes Stephen Hawking to help in a campaign to encourage physical activity and reduce sedentary.
"The trend is moving in the wrong direction and we need to start taking the problem seriously", the prince said in a press release. He points to studies showing that two-thirds of all four year olds are too sedentary, and that Sweden is "one of the most sedentary countries".
In a new campaign film professor Stephen Hawking tells that it is beyond his understanding how sedentary has been able to become one of the world's biggest health problems. "Fortunately, the solution is simple. More physical exercise and better eating habits. It's not rocket science", Hawking says in the film.
- Hawking is considered as an incredibly wise person who is known globally and it is very powerful that he who does not have the ability to move, talks about how important this message is. This is an initiative that the crown princess and the prince took to simply highlight how important it is to get more children and young people to move and to improve eating habits. We are becoming more sedentary and it is a negative development. It is important that we take hold of it and make health equal throughout Sweden, says Carolina Klüft, project manager for GEN-PEP.
Prins Daniel får oväntad hjälp – av Stephen Hawking _ Kungligt _ Expressen
Translation

Victoria and Daniel met Stephen Hawking when they visited England earlier this year. It must have been on 30th August, when they met Jamie Oliver too. At the court Facebook
https://scontent-arn2-1.xx.fbcdn.ne...=21b38818c3dd1d3a27fe95489b88b76e&oe=58BEA8A1
And Instagram
"The lack of physical activity has become one of the world’s greatest health problems. This was the topic during a meeting between the Crown Princess Couple and Professor Stephen Hawking in Cambridge earlier this autumn. The meeting inspired Professor Hawking to get involved in the subject. See the result @gen.pep"
https://www.instagram.com/p/BM51897BGfh/?taken-by=kungahuset

Information about the Stephen Hawking video, about the people behind it. A creative team at Stockholm agency Forsman & Bodenfors is behind the video. Forsman & Bodenfors is one of GEN-PEP's Supporting Partners.
The Best Work You May Never See_ Joachim Back Directs GEN-PEP PSA Featuring Stephen Hawking _ SHOOTonline.com
GEN-PEP _ Pep Talk by Stephen Hawking - Trop Bon Trop Com - #TBTC

Jamie Oliver at his Facebook, asking people to spread the video:
"Guys please help spread the word, really important message on the obesity crisis! Even more important when combined with diet related issues too. JO xx"
https://www.facebook.com/jamieoliver/posts/10154361496714807
 
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great job from daniel! getting steve hawking to participate must be no easy feat - i imagine he is up to the brim with requests.
 
I applaud Daniel for what he is doing. This is not the first time he speaks up and take action for the fight agains sedentary life.
 
Promotion by Princess Madeleine:
'The lack of physical activity has become one of the world's largest health problems. This was the topic during a meeting between my sister Princess Victoria and her husband Prince Daniel and Professor Stephen Hawking in Cambridge earlier this autumn.

The meeting inspired Professor Hawking to get involved in the subject. See the result in www.gen-pep.se

#kungahuset #genpep #StephenHawking'
https://m.facebook.com/PrincessMadeleineOfSweden/?soft=notifications
 
Project leader Carolina Klüft from GEN-PEP was interviewed at Radio RIX MorronZoo early in the morning on 17th November about GEN-PEP's work and the video with Stephen Hawking published on 16th November.
Klüft said that Hawking is helping them with the initiative the Crown princess couple has started. The Crown princess couple is worried about that health has become so unequal, every child should have the possibility to move as they like. It's not about that one should be an elite athlete like Klüft has been, but it's about moving on every day on one's normal life and not sit still for too long times. To move one's fingers for four hours isn't enough, says the reporter. No, says Klüft, you can stand up there in your studio every 20 minutes. We should try to get more good habits and find a the joy of movement both for children and adults. Klüft said that they talk and work both with adults and children, they should get a popular movement to spread knowledge about the latest researches, talk with parents who don't know how important it is for their children to move. To give ideas, to get talk about this in the whole Sweden and the whole world. Klüft said that children sit nowadays so much on their free time in front of screens. There is nothing bad with screens but one should break that up every now and the and move and then sit again. People who want to help GEN-PEP in this initiative can go to their website and get information, talk about this so that there will be more knowledge about it.
https://soundcloud.com/user-471817443/pgm-rixfm-17-november-2016-07-13-22
GEN-PEP - Carolina Klüft om GEN-PEP i RIX MorronZoo

New photo of Daniel and Stephen Hawking from GEN-PEP's social media:
Stephen Hawking and Prince Daniel of Sweden during the shoot of "Pep Talk by Stephen Hawking".
https://www.instagram.com/p/BNEc8gOAbzp/?taken-by=gen.pep
https://scontent-arn2-1.xx.fbcdn.net/t31.0-8/15156878_190530801353099_4992079242362335791_o.jpg

The Stephen Hawking video has been watched at GEN-PEP's Facebook over 464 000 times.
 
Last edited by a moderator:
GEN-PEP/The Crown Princess Couple's Foundation, ICA and Crescent are the partners involved in Skolklassikern. Skolklassikern (School Classic) is a healthy activity, to begin with, for students in grades 4-6. It is a simple and pleasurable activity that basically comes down to class together and at home are going to traverse the routes included in the large and traditional exercise races in En Svensk Klassiker (Swedish Classic) (Engelbrektsloppet/Vasaloppet, Vätternrundan, Vansbrosimningen och Lidingöloppet). School Classic is divided into 4 competitive element that are skiing, cycling, swimming and running. Each contest torque is then divided into a "Movement Challenge" and a so-called "Classic Challenge". "Classic Challenge" is an inspiring health task the class solves together.

Skolklassikern.se was launched on September 20 and in less than two months, over 100 municipalities and schools have registered their participation.
- It's amazing what response we have received from educators, students and parents. We have received many fun and exciting examples where they have conducted their movement challenges. In total there are 5,900 participants who have moved 62,000 kilometers - and that's just the beginning, says Harriet Tiderman Säfwenberg, communications director at the Swedish Classic and project manager for Skolklassikern.
Skolklassikern aims to get children in primary school to move regularly by getting to try different sports themselves and, together, finding the joy of motion and simple ways to daily exercise.
Skolklassikern gör succé, över 100 kommuner och skolor är anmälda - En Svensk Klassiker

Daniel and Victoria are surely happy that Skolklassikern has got such a good start.

Daniel attended on 16th November at a meeting The Crown Princess Couple's Foundation organized for the associations and projects the Foundation supports. There were representatives from Läxhjälpen, Kodcentrum, MIND, En Frisk Generation, HISO, Furuboda IF, Freezone, Hej Främling, Löparakademin, Futebol da forca, Goodsport, and Glada Hudik.
The meeting began with an inspirational lecture by Johan Wendt, social entrepreneur and founder of Mattecentrum. Johan told how he worked with minimal resources with communication and public relations to spread their message and create engagements. The lecture was followed by a discussion of the challenges that organizations are experiencing in their communication and PR work. The participants shared their best tips to successfully reach out with their message.
They talked about financing, how to work successfully with financing from the public sector was one of the issues discussed, as well as how to achieve sustainability and breadth of financing. Then the participants met Daniel and talked with him.
Organisationsträff på slottet - Kronprinsessparets stiftelse

From Freezone's Facebook
https://scontent-arn2-1.xx.fbcdn.ne...=c46e84e51e206d37f7de2d6b6be88c14&oe=58C2E3C2
From the website of Furuboda IF
https://www3.idrottonline.se/global...abbuppladdade-bilder/img_1373.jpg?w=500&h=606
 
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