LadyFinn
Imperial Majesty
- Joined
- Jun 22, 2007
- Messages
- 35,761
- City
- Southwest
- Country
- Finland
The first day at preschool.
Princess Estelle was guarded with a massive press corps.
The court had invited the media as part of a new, more open approach, signed by the new information chief Margareta Thorgren.
- It was intense and got crowded, but it went well, says Thorgren.
Margareta Thorgren is new Director of Communications for the Royal Court after Bertil Ternert. She is now working to create a better relationship between the royal family and the media. One sign of this was the event when the media was invited to Princess Estelle's first preschool day.
- The reason we invited the media was that there was great public interest in that it was Estelle's first day at preschool. We wished that the media would get the shots they wanted just today and then respect the family's wish that Estelle should be left alone. We do not want photographers in the bushes, says Thorgren.
When Estelle arrived with her parents Victoria and Daniel rattled photographers' cameras. A total of 45 journalists were in the place - from Sweden, Denmark and Germany, and tabloids sent live. The court had arranged a photo corral where the media could take photos - other preschoolers were indoors.
The idea is that Estelle will now get quieter in the future and avoid media coverage of the preschool.
- It is important that the court has a good relationship with the media, says Margareta Thorgren who implemented a new, more open approach.
Resumé Hovets nya strategi ”Öppenhet och transparens”
Kungliga förskolestarten Ebbas Blogg SVT.se
Princess Estelle was guarded with a massive press corps.
The court had invited the media as part of a new, more open approach, signed by the new information chief Margareta Thorgren.
- It was intense and got crowded, but it went well, says Thorgren.
Margareta Thorgren is new Director of Communications for the Royal Court after Bertil Ternert. She is now working to create a better relationship between the royal family and the media. One sign of this was the event when the media was invited to Princess Estelle's first preschool day.
- The reason we invited the media was that there was great public interest in that it was Estelle's first day at preschool. We wished that the media would get the shots they wanted just today and then respect the family's wish that Estelle should be left alone. We do not want photographers in the bushes, says Thorgren.
When Estelle arrived with her parents Victoria and Daniel rattled photographers' cameras. A total of 45 journalists were in the place - from Sweden, Denmark and Germany, and tabloids sent live. The court had arranged a photo corral where the media could take photos - other preschoolers were indoors.
The idea is that Estelle will now get quieter in the future and avoid media coverage of the preschool.
- It is important that the court has a good relationship with the media, says Margareta Thorgren who implemented a new, more open approach.
Resumé Hovets nya strategi ”Öppenhet och transparens”
Kungliga förskolestarten Ebbas Blogg SVT.se
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