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  #21  
Old 10-18-2004, 10:19 PM
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How many gyms does Daniel run now ?
- last I heard, he had two.

Has he hired Madde to run Gym #1, and is he contemplating Emma for Gym #3?
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  #22  
Old 10-19-2004, 01:56 PM
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Quote:
Originally Posted by Lena
I´ve saved one picture of them at photobucket...so that later users can also see Daniel´s palace (he has indeed the most beautiful flat of the 3 partners of the Royal children)

http://img.photobucket.com/albums/v3...53/Daniel1.jpg
The training business in Sweden must be very profitable. Must be a lot of out of shape Swedes out there.
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  #23  
Old 04-27-2005, 05:15 AM
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Crown Princess Victoria & Daniel W. Current Events Part 8 (April 2005-June 2005)

Daniel opens a new gym in Stockholm!

Westling öppnar ett nytt lyxgym

– Daniel vill starta ett imperium i branschen
Kärleken till Victoria gör honom rik.
Nu öppnar Daniel Westling sitt tredje lyxgym i Stockholm.
– Han skriver på kontraktet vilken dag som helst, säger en källa.



Det lönar sig att vara tillsammans med en kronprinsessa.
Sedan Daniel Westling, 31, blev Victorias pojkvän har hans företag, lyxgymkedjan Master Training, ökat sin vinst med nästan 400 procent.

Fler och fler kunder
Den rika kundkretsen har svällt och i maj 2004 expanderade Daniel och hans kompanjon Benny Johansson verksamheten med en ny träningslokal på Nybrogatan i Stockholm.
Där tränar bland andra kronprinsessan Victoria och prinsessan Madeleine i dag.
Nu planerar han att öppna ett tredje gym i Stockholms city.
De nya lokalerna ligger i korsningen Norrlandsgatan/Lästmakargatan, en exklusiv adress vid Stureplan.

Lyxigaste i stan
Enligt Aftonbladets uppgiftslämnare ska det nya gymmet bli det lyxigaste i hela stan.
– Daniel siktar stenhårt in sig på toppskiktet i samhället. Jag tror att han vill starta ett imperium i den genren, berättar en källa.
Att bli medlem på Westlings gym kostar 15 000 kronor per termin. Bland de omkring 400 kunderna märks höga företagsledare, tv-stjärnor och gräddan av Stockholms societet.
Ett annat projekt som Daniel Westling arbetar med är en spa- och friskvårdsanläggning vid Ulvsunda slott.

http://www.aftonbladet.se/vss/nyhete...636988,00.html
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  #24  
Old 04-27-2005, 07:45 AM
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How long is here "termin". 15000 SEK mean 2120 $...but I don´t know, how long a termin is. Half a year or a full year?
A third gym...hmmmmm. I don´t understand this guy and with my knowledge of economy (which isn´t very big...maybe others with more insight in the management of middle sized businesses can prove me wrong) I guess in Victoria´s position I would think about a separation asap.
As much as I know Benny has owned the bigger part of the first gym. I think he has invested 2 thirds and Daniel 1 third. According to this Benny got more of the profit, but probably he also had to pay more back (to the bank and the investors). Then they have invested in the second gym. I don´t know, who has here invested more, but both guys had then probably not much left from the profit they made with the first gym. The circle of good paying customers is growing fast. This would mean about 850000$ (the article says, they have about 400 customers) a year (when a termin means "term"...then 1700000$). This seems much, but without the taxes and the "keeping costs" it´s much less. And when you buy then a third gym at an exclusive adress (Aftonbladet says Stureplan, which is quite exclusive) then you can´t save much money at the bank, you can just take out the costs for living (car, food, apartment...). So when Daniel has invested in the third gym, then he has probably debts right now. When one wants to get out of a business, wouldn´t it be then wiser to give the business over to the new part owner without debts?
Well, maybe the third gym is completely the project of Benny...when there are plans to lead the business without Daniel, Benny either needs a lot of money to "buy" the parts from Daniel...or maybe there´s already an third owner in the background, but this one would then also get a lot of the profit. Daniel would become something like an employee. Wouldn´t it be then wiser to get out of the business fast?
Well, after writing this I´m more confused than before. Maybe newspapers will find out more about the finances of Mastertraining AB. At the current point I´ve the feeling, there´s something fishy about Daniel, his plans and the relationship to the crown princess.
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  #25  
Old 04-27-2005, 01:24 PM
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Question Gym

I must admit Lena I have to agree with you here, something is fishy with Daniel.

I am really surprised he has opened another gym.

Is this new gym in Stockholm?
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  #26  
Old 04-27-2005, 01:27 PM
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1 termin (= term in english?) is half a year, for example January to june...
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  #27  
Old 04-27-2005, 02:00 PM
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My guess if he is opening another gym there isn't going to be an engagement anytime soon.
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  #28  
Old 04-27-2005, 02:59 PM
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Quote:
Originally Posted by Yennie
1 termin (= term in english?) is half a year, for example January to june...
Thank you for the clarification, Yennie. So a customer has to pay 4240 $ a year! (and as my brother said "And then one additonally has to make sports" )
I don´t know...maybe this is something, where business men or ppl in the show biz can socialise with each other and can make contacts. But for that money I would get myself a personal trainer + euquipment for my home.


@Gita
Yes, the new gym is in Stockholm. In fact the gyms are all extraordinary close together. To show you how close, I´ve added two maps. The first map shows all three gyms (Master Training Regeringsgatan was the first one, the one in the Nybrogatan followed and now one in the Norrlandsgatan will follow). The second map shows the gyms in a bigger context (Here you see a much bigger part of complete Stockholm)
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  #29  
Old 04-27-2005, 03:21 PM
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Smile Gyms

Thank you Lena. :)

I thought Daniel would have not had his three gym so close together.
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  #30  
Old 04-27-2005, 03:45 PM
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Quote:
Originally Posted by Gita
Thank you Lena. :)

I thought Daniel would have not had his three gym so close together.
You are welcome. Yeah...yeah, Daniel knows, where Sweden´s well-off people live
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  #31  
Old 04-27-2005, 05:02 PM
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Obviously Daniel should teach big bosses to be less boring and more expressive ( -> oh, bittersweet irony)
I´ve found his name on a homepage for a course for leaders. He (in connection with Master Training)is listed as tutor:
http://www.uttrycksfullaledarskapet.se/handledare.html

Svenska Dagbladet has an article about the programme:
http://www.svd.se/dynamiskt/naringsliv/did_9287471.asp
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  #32  
Old 04-27-2005, 05:19 PM
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Well his business seems to be running. And why not near to each other. He has to get from one to the other... Well at least the people loose their money there :). Seems as Vicky is a good investment or maybe the best :). Maybe she is a secret shareholder? Would be cool if a Daniel N. would investigate that....
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  #33  
Old 04-27-2005, 05:56 PM
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Quote:
Originally Posted by mixer2002de
Well his business seems to be running. And why not near to each other. He has to get from one to the other... Well at least the people loose their money there :). Seems as Vicky is a good investment or maybe the best :). Maybe she is a secret shareholder? Would be cool if a Daniel N. would investigate that....
Yes, so it seems...what a difference a crown princess as VIC (very important customer) can make. He should change the name to "Victoria investment AB"...in a way it really wouldn´t surprise me, when she has invested in the gyms. Or when a family friend familiar with business would have made some kind of "deal" with Westling and the Royal family. Then again Sweden is so "glassy", that even a bum like Nyhlén and the other reporters should find out that.
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  #34  
Old 04-30-2005, 05:06 AM
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i am still wondering if daniel can have a business as a prince consort
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  #35  
Old 04-30-2005, 11:41 AM
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Well I would say this won't be accepted. It would be something different if he would be employed by the state. Sports teacher at a school or something like that...
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  #36  
Old 04-30-2005, 08:35 PM
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That would be so cool having a P.E.teacher as a Prince I wouldn't mind
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  #37  
Old 05-01-2005, 06:00 AM
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I dont think a prince, or any royal for that matter, can have a profit gaining buissness like a gym. But wait a minute, what about Solliden?! The king must earn much money from that?!
anyway: perhaps Daniel could be something of a patron for the sport or something like that
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  #38  
Old 05-01-2005, 09:49 AM
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Quote:
Originally Posted by Yennie
anyway: perhaps Daniel could be something of a patron for the sport or something like that
...and would get VIP tickets for big sport events. I bet until the world championships 2006 in Soccer in Germany, he´s engaged and enjoys his front row seat...it isn´t very easy to get tickets...esp. not for the "good games" :p

Well, I would say Daniel could only stay investor and part owner for a short time...the king owns a big "package" of shares, but this is something different...and I would say to sell things at Solliden is also an other thing. IMO it´s different, because there is as much as I know actually no real law, that the king isn´t allowed to have his own business...but the "understanding" of the Royal house is to be independent...and the ppl (and the press) want it to see like this. So the Royal family could go on to have the gyms, but one can hardly say, that this is an independent business...it´s also not very Royal.
So when the king (let) sells his Royal stuff at Solliden then this is at least Royal...and when he holds shares, then this is a form of saving and increasing money (many hold shares instead of savings at the bank). It´s all about image...
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  #39  
Old 06-30-2005, 10:51 AM
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I´ve now found out, that this pic was made of Master Training for Dagens Industri, which has written an article about Master Training. Multiple checks have shown, that DI usually doesn´t write about gyms. Even not about big chains like S.A.T.S or e2, which have many more gyms and customers than Master Training I must say personally I wouldn´t have agreed on such an interview and article. For me everyone must be able to read between the lines and to read out, that he is just interviewed because of his relationship to the crown princess. Here it also doesn´t help, that he is calling himself "VD" (MD in english)...for me it will stay a fact, that he mainly works out with ppl and that he has gotten financial support through 2 ways: 1. dating the crown princess and getting more customers (that his customers are mainly upper class ppl doesn´t convince me...IMO often upper class ppl are even worse, in their efforts to mingle with celebs) 2. getting better conditions (support of ppl in the financial world etc.) I will never believe, that Daniel would be there, where he is today, when Madeleine wouldn´t have chosen Master Training as gym to get rid of her puppy fat.
Hm, I start to sound like the ppl, bashing Mary on Royal blue
I´ve now also found the article from DI online. It doesn´t tell much more than the article in Expressen, I´ve written about.
The only unusual thing is, that Daniel owns 70% of Master Training, while two guys called Patric Vrbanc and Lars Hellström own 2x15% It seems Benny is out of the business (??) Wasn´t he the one, who has invested as older one more in the beginning? Must be a strange feeling, when the junior partner is catching up within 2 years.



Article from DI:
Westling vill bli gymkung


Anna Bell Dahlberg annabell.dahlberg@di.se 08-736 58 66

Daniel Westling, VD och huvudägare i friskvårds- och träningsföretaget Master Training, stärker styrelsen och planerar för expansion.
"Friskvårdsbranschen ligger lite efter i Sverige jämfört med i många andra länder.
Vi vill nå en större målgrupp", säger Daniel Westling, som äger 70 procent av Master Training.
Övriga delägare är Patric Vrbanc och Lars Hellström med 15 procent var.
I styrelsen tar nu Gunnel Edenius, it-chef på Länsförsäkringar, och Johan Ericsson, VD för Catella Property, plats.
Utökade i våras Daniel Westling har varit egen förtagare i fem år. Men i branschen har han varit sedan i mitten på 1990-talet.
Master Training omsatte i fjol 9 miljoner kronor och i våras utökades verksamheten med ytterligare en lokal.
"Vi investerade pengarna där, och nu ser det bra ut. Det går med plus varje månad på båda ställena", säger Daniel Westling.
Tolv heltidsanställda och ett antal konsulter tar hand om de hälsomedvetna och träningslystna kunderna.
"Vi vill bredda målgruppen och det finns flera planer för framtiden, men inget är ännu beslutat", säger Daniel Westlund.
"Jag brinner för det" Han är en äkta entreprenör och att ta steget till att öppna eget var inte svårt.
"Jag brinner för det jag gör, jag vill fatta beslut och genomföra dem. Att ta tag i saker och få dem gjorda, det är min drivkraft", säger han.
På den ofrånkomliga frågan på vilket sätt hans relation till kronprinsessan Victoria påverkat hans företag, svarar han kort: "Vi pratar aldrig om våra kunder."
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  #40  
Old 06-30-2005, 11:43 AM
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Just the title of the article tell why they have chose to interview him. "Westling wants to be Fitness King" Its not like DI, serious paper nothing like Expressen and Aftonbladet, runs around interviewing every gym owner in the country. I wonder why he did the interview, surly he dont need the publicity as everyone that is rich enough to train there already knows about his gym by now. Mayvbe he wanted to get a serious message across...

And on a superficial point; the picture does not look very good, it looks like the woman (who is she ) is buttoning her jacket whilst the photo was taken, and Daniel looks like he is playing dress up and has borrowed Victorias glasses... and I accually dont mean it in a very mean way, but every picture we have seen of Daniel indicates he is not a suit and tie kind of man (Well to be fair M-M, Maxima and Mary was not presisly pradasuits, galadress and tiara kind of women before either, I guess one adapts )the whole picture just looks overstaged, its a gym not a wallstreet.
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