Princess Lalla Salma Allies with Roche for the Fight Against Cancer in Morocco

  November 1, 2009 at 4:35 am by

Princess Lalla Salma, chairwoman of the Lalla Salma Association to Fight Cancer(the ALSC), presided on Friday in Rabat over the signing of a protocol of agreement between the Association and “Roche Morocco” Laboratory.

The agreement will enable low-income patients with cancer to benefit from the most innovative medicines in oncology, under this agreement the ALSC offers through public cancer centres anti-cancer medicines to poor patients who have no access to medical coverage.

Several distinguished guests attended the ceremony inculding Mr and Mrs Andrew Hoffmann, a member of the founding family and vice-chairman of the Hoffman-La Roche, Mr Tuygan Goeker director for Roche CEMAI region(Central Europe, Middle East, Africa and Indian subcontinent) and Sami Zerelli, Director General of Roche North Africa and Egypt.

Mr Goeker said that “The international reputation of HRH Princess Lalla Salma, Goodwill Ambassador for the WHO, to promote the prevention and treatment of cancer, which allowed Morocco to have a pioneering role in the fight against cancer,particularly among the poorest patients,and that motivated Roche to initiate a program of this magnitude”

To Mr Sami Zerelli the dynamism of the ALSC and the personal commitment of His Royal Highness for this cause “ensures the rigorous enforcement and the access to the program which gives a chance for patients with low incomes and which for Roche the best way to celebrate his 50 years in Morocco.”

Some 30,000 new cases of cancer are documented yearly in Morocco, and the Lalla Salma Association to Fight Cancer Mission is to focus on the assistance to patients and their families especially to improve the quality of life of cancer patients and of their relatives, enlarge the plans of the information and prevention, provide the support to the medical staff and for clinical and operational research, and provide the support and assistance for the setting up and equipping of oncology centers.

Filed under Moroccan Royals
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