Three Spokesmen for Building Project of Prince of Orange
The image of the much troubled building project of the holiday house of the prince of Orange and his wife in Mozambique will be dealt with by professionals. In The Netherlands there has been a lot of commotion about the project on the Machangulo peninsula in Mozambique. There were various claims of corruption, embazzlement, intimidation and violance against locals which already caused the prince to start a foundation that deals with the project.
After the criticism of the last weeks the project it has been decided that apart from the Government Information Service (RVD), three other spokesmen will be involved with the information about the project from now on. As newspaper ‘Telegraaf‘ reports, the communications advisor Frans van der Grint of the renowed PRÂ agency Hill & Knowlton, has been appointed as spokesman for the Machangulo Trust Office. The Trust office was created this summer to represent the business interests of the Prince in the Machangulo project. “Given the great interest and the many questions from the media, the Machangulo Trust Office thought it was wise to appoint a new communications adviser” commented Van der Grint.
Apart from the foundation, the building project also hired a PR agent for the project in Mozambique. They are busy in hiring another one in The Netherlands too. The Dutch PR agent will be dealing with the Dutch press. The RVD emphasizes that they will be the only ones talking on behalf of the prince of Orange and his wife.
In the mean time, political magazine HP/De Tijd immidiately criticized the choice for the PR firm Hill & Knowlton. In an article in their online edition they list some remarkable earlier assignments of the firm. In 1954 they placed an advertisement in 400 US newspapers, claiming that smoking is not lethal. The article also lists other examples.
The discussion about the holiday house of the prince and princess has been dragging on since July 2008. The public debate in The Netherlands has turned against the project and one negative article after another appears in the Dutch press. It remains to be seen if these spokesmen can change the present mood among the public and the press.
More about the Machangulo project in this thread at the Dutch forum at TRF.Filed under The Netherlands
Tagged King Willem-Alexander of The Netherlands, Mozambique, Queen Máxima of the Netherlands, Residences.